Differentiate Your Professional Service Practice

December 4, 2008 by Mary Wynne-Wynter · Leave a Comment 

Photo credit: Wessex Archaeology's photostream (coastal and marine set) on Flickr

Photo credit: Wessex Archaeology's photostream (coastal and marine set) on Flickr

I get asked over and over by some people about what kind of coaching and consulting I do. They seem to have a preconceived notion, or perception of it and then attempt to reconcile my explanation to somehow fit their worldview. Sometimes I can’t figure out if they’re curious and trying and wanting to understand, or just not listening.

But now I’m realizing that people are pulled out of their comfort level when they’re in the depths, and the depths is my space.

I work with people at the level of often hidden assumptions, expectations and beliefs. In organizations, its collections of those - the culture. I use metaphysical metaphors to support the change facilitation process. I shouldn’t be surprised that people want to stick their toe in the water many times before they risk getting a touch of the bends.

I’m blogging this because I’m getting a sense that there’s a growing desire, or movement, or response to series of crises, to go deeper: in life, business and self-awareness. I think its a great sign that people and businesses are showing willingness and readiness to move beyond the surface of their experience, and with a leap in faith, take the plunge into what’s deep and unknown…that with which we identify but which contradicts what we want and where we want to go.

I don’t believe that “going deep” is only within the realm of professionals who focus on “people” issues. Accountants, consultants, health professionals, lawyers, technology professionals, etc, can practice recognizing opportunities to serve clients at a deeper level. It starts with allowing more space for conversation and sharing, being present without an agenda, and being willing to think differently about everything we and our clients think we know.

Uncertainty is the new reality for our clients. We can help them make it their pivot point of power from which they can create and direct their change and growth, if we dare to be different.

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Filed under: Belief, Metaphysics, Natural influence, change leadership, counter-direction, culture, differentiation, disruption, emergence, going solo, intention, leadership, metaphor, resilience, self-awareness, solo psf
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