Ditch the Reasons
June 26, 2009 by Mary Wynne-Wynter · Comments Off

I’m observing that people focus on reasons when they resist change.
It can be a considerable obstacle to my helping people and businesses take a new direction. Reasons run the gamut and include, for example:
- why they spent instead of saved
- why they responded late instead of on time
- why they resisted instead of accepted
- why they spoke instead of listened
- why they did nothing instead of acting
The time I spend listening to reasons is mostly wasted because it doesn’t help me help clients with change. This is particularly true post crisis because the reasons are mostly about responding to a world that now no longer exists anyway. Reasons repeated over and over bind people to that world. Reasons aren’t learning, aren’t beliefs and aren’t feelings. They’re obstacles to those and that’s why its important to be vigilant about what triggers reasons.
It makes perfect sense to me that clients made choices and decisions based on what they believed to be true for themselves at the time. What matters most to me is, does that truth serve them now, and if not, what are the beliefs to examine, change and replace?
Friction Free
June 9, 2009 by Mary Wynne-Wynter · Comments Off

An underlying technology of the machine tool industry I was involved with was tribology, concerned with friction, lubrication and wear. Round and cylindrical parts last longer when the hardness and smoothness is improved and continually lubricated. The need for tribology grew when tolerance for friction decreased as engines became smaller (example: compact cars) and applications became more critical (example: artificial hip joints).
Without tribology applications, anything from grit to human antibodies will abrade, erode and eventually destroy surface finish.
Its a good metaphor for how to respond to the changes and uncertainty resulting from an increasingly smaller and connected globe, lack of tolerance for bad systems and replacement of worn-out structures.
Worry, doubt, ego, hubris and what Julia Cameron beautifully describes as giving in to “the temptation of despair” will just as quickly erode individual and collective human potential as a speck of dirt will destroy a bearing. Self-aware people and organizations are vigilant about thinking, assumptions and expectations. The result is a mirror-finish belief system or culture that deflects what’s not wanted and functions smoothly, regardless of circumstances.
Relationships, networks and social capital provide the lubricant.
Compared to What?
June 3, 2009 by Mary Wynne-Wynter · Comments Off
Someone I’m close to who’d been upset about her 401k losses, said she’s now feeling a lot better about it. The reason: everyone else has lost the same percentage, so its relative.
Its an interesting exercise to notice how much of our thinking is relative. By relative I mean judging and responding to the events in our personal and business lives in comparison to others’ lives, or in comparison to our own lives, as we remember or anticipate them. This occurs so frequently that its considered natural. But when you challenge it in yourself, and in your organization and culture, you become aware of the negative results that follow:
- scarcity - more for you means less for me
- exclusiveness - keeping you / them out
- superiority / inferiority
- withholding / protectiveness
Transformational change takes place at least partially in the absolute, where no boundaries exist between or among us. Social business models and tools provide a great staging area for personal and organizational transformation but only if there’s willingness to be conscious of, and to act upon what’s true for and in us all.
Is Critical Reasoning Dead?
May 22, 2009 by Mary Wynne-Wynter · Comments Off
I’m not surprised that the most inspiring essay I’ve read in years is written by a motorcycle repairman, who also happens to be a great writer and who has a Ph.D. in political philosophy. His essay contrasts the levels of critical reasoning, intuition, judgment, experience and metacognition in both the bike shop and in the think tank. The former wins hands down.
Although I’ve never been a mechanic I did work for a decade in the machine-tool industry, both as corporate controller and entrepreneur/start-up partner. But the industry was in decline so I got an MBA and a year later started my career as a knowledge professional, specifically a Web 1.0 strategy consultant. It didn’t take long for my elation to turn to disillusion.
I remember a conversation I’d had with one of our solution architects, which in Web 1.0 meant he could write a paragraph and include a diagram. I showed him a brochure from my former company that I’d co-founded, highlighting one of our portable, lathe-mounted superfinishing machines that we designed and manufactured. He smirked and remarked “boy, you’ve come a long way”. The web consulting company merged several times and was eventually absorbed by a larger Web 1.0 company which then went away several years later. I think my co-worker ended up in financial services. After a another short interactive strategy consulting position I became self-employed. The machine-tool company I’d co-founded was under-capitalized and it folded. I lost touch with my former partners but occasionally drive through the industrial park where we were once located.
Its been 10 years but reading the essay reminded me exactly how I felt when the people who made concepts disparaged the people who made capital equipment. I’m grateful that I still have the traces of grease and oil in my blood to be able to appreciate one of the writer’s examples of the kinds of crises that industrial workers and mechanical engineers experienced on an daily basis.
I once accidentally dropped a feeler gauge down into the crankcase of a Kawasaki Ninja that was practically brand new, while performing its first scheduled valve adjustment. I escaped a complete tear-down of the motor only through an operation that involved the use of a stethoscope, another pair of trusted hands and the sort of concentration we associate with a bomb squad. When finally I laid my fingers on that feeler gauge, I felt as if I had cheated death. I don’t remember ever feeling so alive as in the hours that followed.
But what I most identified with in this essay, is author’s description of the “feel” of the knowledge work jobs he’d had and how most everything about management and process contradicted anyone’s ability to produce great, creative work in order to churn out banal, yet profit-maximizing, output. Perhaps I’m over-idealizing my former life, but I don’t remember that kind of creativity stultification in my machine-tool days. But I still cringe to remember how as Web 1.0 consolidated, management continually tightened the throttle on critical reasoning and creative ideas that didn’t fit with their formula. They hated it and I couldn’t live without it. So, like the writer, I got out, not by opening a motorcycle repair shop but by starting my own solo professional service firm. I’d had enough of a taste of “process management” as a Web 1.0 knowledge worker to realize that if I wanted to create and produce at and beyond the level of which I knew I was capable, I’d have to do it as an independent.
Yet like him, I can imagine the possibilities of a more entrepreneurial, post-crisis economy and some resurgence of industry, the trades and the artisans. And I have faith that there’s even a chance for new and better knowledge work as hierarchies flatten and social business models and technologies replace conformity, formula, centralization and control with collaboration, networks, sharing, ideas and critical reasoning. He eloquently describes how our quality of life depends on it.
Our peripheral vision is perhaps recovering, allowing us to consider the full range of lives worth choosing. For anyone who feels ill suited by disposition to spend his days sitting in an office, the question of what a good job looks like is now wide open.
Space
May 20, 2009 by Mary Wynne-Wynter · Comments Off

We’re made up of more space (dark energy and dark matter) than visible form and matter, but we spend most of our lives totally identified with the latter. Its one thing to think about the concept of spaciousness but yet another to experience it, for even a short period of time. Anyway, why would we want to and how do we do that?
We want to because we now know that the physical and conceptual structures that we’re identified with are unstable and will be replaced with new ones that are yet to be created. We want to be part of that. But fear and worry about that instability, and how it will affect our lives and businesses, lead to more attachment and rigidity that then shows up in how we respond to change: protection, judgment, guilt, resentment, complaining, blame, etc.
So instead of a desired growth direction we get stuck on the survival path. Life and business experience becomes relentless reactivity to an endless series of crises and lack . We know that the way towards new and better experience is through creativity and innovation, but forget that creativity comes through us. Its not something we can reach out and attain. Rather, we have to make space for it and knock down the walls that block it.
Making space for creativity in challenging times requires vigilance over individual and collective thought and action. Space is created by ceasing thinking and constant doing, and by softening the physical and conceptual boundaries constructed in attempt to keep out everything not wanted, like vulnerability. It can be as simple as taking deep breaths and setting time aside for short periods of stillness. It can also be more challenging and require a lot of courage, putting oneself on the line without a safety net for one’s convictions, so to speak.
The challenges we’re dealing with now are opportunities for dropping resistance and defenses to receive the wave of creative energy that is always available. It comes through us when we let it. It takes faith. The biblical metaphor for our self-constructed creativity barrier is the Wall of Jericho. When we blast ours down, we’re then freed to enter our Promise Land. That’s the metaphor for the place and point of power from where we can expand our natural influence, and contribute the best of who we are to what is yet to be created.
House Sitting
May 18, 2009 by marywy2 · Comments Off
The Power of Care
This page is mostly informational because I get most house sitting requests through professional referrals and through my social communities. But if you’re interested in talking to me about your house sitting needs, please don’t hesitate to contact me, adding “house sitting” to the subject line. I’m very interested in hearing about your needs.

I remember reading years ago about a woman in Chicago who was a minimalist. Her story changed my life and I adopted a much simpler, more organized and clutter-free lifestyle.
I love beautiful homes and settings but don’t need the ownership in order to enjoy and treat places as if they are my own. I believe that its Buddhist nuns who aspire to leave no trace behind when they leave a place. I like that image but aspire to leave things even better for my clients when I take care of their homes.
One of the things I most love is seeing the full moon from different homes in different locations, especially those near the ocean.
Since I work independently and from anywhere I can access the web, I decided in October 2008 that I would store my furniture and offer house-sitting services for 3-5 years. It works for me because although I’m very responsible and professional, I thrive in changing environments and I’m adaptable, extremely organized and very resourceful.
I’ve had a strong and positive initial response for house sitting from existing clients of my professional service practice. I’m now extending my services to more home owners, more locations, for longer terms and with commitments made 6-9 months in advance of needing house sitting and care taking services.
I’m mature, in excellent health and an extremely strong and fit competitive master rower. I have no dependents or pets and do not offer child care or pet care.
I have excellent organization and project management skills. I can do small repairs and manage maintenance staff or workers. My gardening and landscape skills are top-notch and I have excellent taste and aesthetic sense.
I enjoy living simply and take pride in my small ecological footprint. Its simply not in my nature to take advantage. I’m quiet and considerate but also friendly and enthusiastic. I treat client homes and all their contents with the utmost respect and TLC.
I need a fairly quiet environment for work, writing and introspection but enjoy interacting with local people. First and foremost I respect my clients’ privacy.
Desired locations
Cities and vicinities. Asheville NC, Belmont MA, Boston MA Metrowest, Cranston (Edgewood) RI, Newport RI, Southern NH, Stockton NJ
These are priority areas due to proximity to friends, family, clients, outdoor activities, creative and progressive communities, and rowing clubs. If you’re interested in talking to me about another location, including international, please don’t hesitate to contact me indicating “house sitting” in the subject line.
Validation
May 15, 2009 by Mary Wynne-Wynter · Comments Off
I do a lot of things but “change facilitator” is my preferred title. So I try to continually improve how I give feedback and support and to share what I’ve learned with others. One thing for sure, every situation is different.
Here’s a scenario that I’m very familiar with. Someone I know, or who I’m working with, or who I’m close to, has a great idea for a professional or creative practice. They talk about it a lot but most of their knowledge and expertise is locked up in their mind. I’ve seen this go on for months, sometimes years, and even into a decade of postponing developing even the most basic content that will bring the idea to life and provide a structural foundation.
Eventually, the industry and market they want to serve changes and other professionals, creatives or organizations start showing up to serve the same market with similar services. Inevitably, those announcements cause a great deal of frustration and disappointment expressed with some version of:
- That’s exactly what I’ve been saying for years but nobody listened.
- People who are known in the industry and who have the connections and credentials have the advantage.
- They have the research behind them to prove their value; I don’t.

I’ve heard many variations on the above themes, none of which hold any water because these are competent, intelligent, resourceful individuals. Clearly, there’s limiting beliefs at work. The problem is that, until there’s awareness of them, everything that happens, like in the above example, reinforces those expectations and results in another cycle of frustration and disappointment.
Often, coaches, consultants, friends and family think that the best way to help turn things around is through some version of cranking up the pressure: pushing for plans, goals, action and accountability. In my experience those approaches rarely help unless people are ready for them, and often make matters worse. Some advisers try to mitigate that risk by asking the client’s permission first. That’s not a bad thing but what if the client doesn’t know what he (or she) doesn’t know?
In my experience, even just asking for permission can feel like pressure and/or judgment, leading to even more resistance. Surely we’ve all experienced to some extent being on both sides of this scenario. Unfortunately our “good intentions” can override our memory of what we probably most needed at the time(s) when we were blocked or stuck: acceptance and validation.
Validation (Thesaurus: That which confirms) statements can suddenly snap someone out of their habitual, self-diminishing thinking. It turns things around for them, even for just a moment. It “clicks”. You know it when it happens if you’re 100% open to the person and listening to them from your heart. They don’t have to say much because you feel the change in their energy whether its face-to-face or over the phone.
So if someone you know or counsel, is discouraged about “missing the boat”, its a good opportunity to validate them: Isn’t it wonderful that the evidence is in… proving that this is the perfect place and time for your ideas and business to explode like a gamma ray burst! (In your own words and you have to believe in them too, of course, but you get the idea.)
Clearly, its not simple to determine whether the right, in-the-moment feedback and support is a call to action, acceptance and validation..or something else. Its not possible to get it right all the time. Someone recently described himself as a “motivational listener”. That’s a good place from which to try.
Recommended reading: anything by Florence Scovel-Shinn
Why You Need a Knowledge Sharing System
May 2, 2009 by Mary Wynne-Wynter · Comments Off
At least once a week when I refer to a web site or a blog or an influential person or business, the person I’m talking to responds - “great, what’s their name, company and url?”

And once again, I explain that I could never remember that level of detail, but it doesn’t matter because I know how to instantaneously find what I want and need in my personal and solo psf knowledge sharing system.
The response I get to my explanation always surprises me - no response. Nobody ever asks what my system is or how it works or why I consider it a critical asset. I’m surprised because its so apparent to me that its the core of my business and should be for every professional services practitioner.
And its free!
What You Get
April 17, 2009 by Mary Wynne-Wynter · Comments Off
My biggest issue with most of the media-psychology, coaching and pop new-agey methods, is that they’re reductionist. They aim for mass appeal with focus on the quick fix: point out what’s wrong, what its costing in some lack of fulfillment, offer advice to fix the problems and to attain the desired fulfillment.

But shallow methods and quick fixes aren’t transformational and the results don’t last. That’s because the quick-fix methods focus on the apparent trade-off for the client (or reader) and not on the hidden payoff.
Here’s a typical, if overly simplistic example:
The client hates his job but after years, or even decades of misery can’t break free. The trade-offs he makes are apparent to himself and to his adviser, or author:
- trade off the creativity for the steady paycheck
- trade off the adventurous for the familiar
- trade off the independence for the benefits
The analysis of the client’s problem and the advice he gets address the trade-offs he makes. With the global crisis, advice like this has reached a fevered pitch, and somehow feels the same for every problem or lack.
Just start, do it. This is your life. Set a goal. Take action. Be accountable.
So why is it that we’re drawn to and consume this obviousness? Because these methods don’t touch what we unconsciously hide and protect at all costs and that we can’t bear to examine: the beliefs that drive the choices that we make to get the payoffs to which we’re addicted.
An unconscious belief system operates like a psychic one-arm bandit leaving us penniless, but we can’t stop pulling the lever. In the grip of the bandit, we’re willing to accept the cost, an unfulfilled life, rather than examine our choice to identify with a lesser self.
Most of us are driven to some extent by old, unwanted beliefs that we chose at a crucial time in our development in response to a physically or emotionally traumatic event(s), real or perceived - it doesn’t matter. The longer they live in us the more exhausting it gets to keep pulling that lever to get the security and safety payoff that we think we still need. But we don’t need it anymore; that time is long past.
Self-awareness sheds a light on the beliefs and resistance that want more than anything to hide in the dark. Moving forward, and growing, doesn’t require re-living, remembering or analyzing the past. It does require uncovering, accepting, releasing and replacing the old belief machine that provides the old payola.
The requirement is the willingness to imagine: who would you be without the damn thing? The zorba kicks in. In my experience, its never a quick fix but the new, and often surprising and unexpected payoff makes it well worth the effort.
Solo PSF Business Models - Pt 2
April 8, 2009 by Mary Wynne-Wynter · Comments Off
In Pt 1: Evaluating solo professional service business models, I pointed out the importance of building content assets. I included this old slide that is somewhat outdated but I think still highly relevant.
A few readers asked: what do you mean by build system (or process) assets?

Going Solo Presentation - Babson:2005 - Mary Wynne-Wynter
The systems I refer to are unique to the solo professional who may also license or own systems such as financial planning or CAD. You might take your unique systems and process for granted, until or unless you’re expected to deliver equivalent value differently.
The tools you use may be widely available, simple, open source or even free. But how you use, integrate and continually refine and upgrade them to service, support and (hopefully) delight your clients is valuable asset.
For example, I integrate wiki’s, social media tools, tagging and rss feeds as an integral shared learning system between me and my clients. Anyone “could” do it, but I’m the one who does it. Simple does not necessarily mean “easy to copy”.
The solo business model you choose may preclude your building system assets. That may work out great for you as long as you’re aware of, and take the time to evaluate, the pros and cons of the model you choose.
