Social Networks Part 2: Integration

October 1, 2008 by Mary Wynne-Wynter · Leave a Comment 

Social media integration for solo professionals

Social media integration for solo professionals

I don’t believe in over planning an entre’ into social media and networks. In fact I encourage clients to jump right in and experiment. But even with an experiential approach, I recommend integrating social media and networks by focusing on the value your business provides.

For example, I offer a menu of consulting, coaching and creative programs from which clients can choose. Yet each program is designed and developed to deliver the benefit of natural influence which can show up in many positive ways.

So as I merged social media and networks into the RedShift business and marketing models, I honored my Web 2.0 holon strategy, which means that my unique core value and message stayed central to my relationship and community building social network investment. Even when I’m micro-blogging about a topic that’s seemingly trivial or personal or light-hearted, I’m authentically coming from “that place” and as “that person”.

Integral means: what’s good for my clients is also good for me. After several months of social media experimentation, three specific benefits emerged:

  • Social Capital
  • Brand Awareness
  • Sense Response

I’ll go more deeply into these benefits in my next post: Social media and networks: RO(n)I – Return on Natural Influence

Filed under: Natural influence, disruption, social capital, social media, social networks, tribal wisdom
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