mMedia
The Power of Image and Metaphor
You don’t have to be a fine artist, or even a graphic artist to make good use of images in your solo practice, small business or large organization. People won’t understand, assimilate and respond to lengthy text. Strategies that can’t be synthesized into a picture, or map, will likely fail.
“The soul never thinks without an image.” - Aristotle
The conceptual and connected world requires creative decision making, problem solving and communication skills infused with metaphor. Metaphor inspires, makes the abstract concrete, changes perspective, and adds spark and interest to professional service content.
Metaphor transforms the strange into the familiar.
- Cynthia Ozick
Whenever possible, RedShift clients get deliverables in image, mind map and concept map format that are linked to related research documents and reports.
An optional RedShift service is to convert visual client deliverables to poster format which can be effective for meetings, brain-storming sessions, and for supporting project and change initiative internal communication plans.

