The Power of Natural Influence
Are you ready to renounce inauthenticity?
I think of artificial influence in terms of quantity, willfullness, uni-dimensional and push. I think of natural influence in terms of quality, alignment, multi-dimensional and pull.
Power structures are deeply embedded in individual and cultural identity. New strategies, technologies and tools, including social business and networks, provide the conditions in which change can take place. But unless there’s a corresponding multi-dimensional shift, the response is to find new ways to do things in the same way, resulting in temporary incremental change and not the lasting, transformational change that’s desired.
I like how Jeff Jarvis concludes his post about “influencers”.:
The evolution of social networks, or the cloud domain, provides a whole new staging area for influential opportunity. Hierarchies have emerged in which a small percentage of people, brands and businesses have amassed very large numbers of followers in their networks. Our belief systems lead us to assume and expect that influence results from that power.
Its critical to challenge, with rigor, those beliefs, assumptions and expectations: Do they hold true? If we’re not the ones who willfully influence through the size of the audience we reach, then who are we?