http://marywynter.com/main Creating Natural Influence Thu, 20 Nov 2008 00:46:20 +0000 http://backend.userland.com/rss092 en [caption id="attachment_1690" align="alignright" width="300" caption="Social Media:Community Snapshot"][/caption] Social media will increasingly become more important to businesses that must find new ways to gain influence and increase attention share in peer-to-peer (friends) networks. However, the strategies being developed to help companies accomplish this are often loosely based on a traditional sales ... http://marywynter.com/main/2008/11/business-and-social-media-a-non-linear-process/ [caption id="attachment_1659" align="alignright" width="300" caption="Social Media and Business:Computing Shift"][/caption] [caption id="attachment_1636" align="alignright" width="300" caption="Business Users & Social Media:Creating Natural Influence"][/caption] There's little doubt that the coming explosion of social media will greatly impact how businesses will interact in the future. The problem is that many of us who will influence businesses through ... http://marywynter.com/main/2008/11/business-and-social-media-computing-shift/ [caption id="attachment_1622" align="alignright" width="300" caption="Social Media - Medical Device Industry"][/caption] I have a former background in machine-tool, as a controller and later, a partner. A key market was medical device which has continued to grow, 6% annually in the U.S., which manufactures a large percentage of global product. Despite industry consolidation, ... http://marywynter.com/main/2008/11/social-media-and-the-medical-device-industry/ We're in a financial crisis and possibly an economic downturn which means there's even more advice being given, targeting independent professionals, than in more stable times. Most of it's marketing related: being seen and heard, getting blog traffic and comments, building links, viral methods, etc. Its easy to get ... http://marywynter.com/main/2008/10/solo-professional-service-providers-what-business-are-you-in/ [caption id="attachment_1548" align="alignright" width="300" caption="RedShift Social Media-Network Model for Business"][/caption] Businesses across all industries are paying more attention to social networks which are predicted to explode worldwide. Although clearly there's tremendous opportunity and potential it can be overwhelming to grasp the rapid disruption happening and the voluminous information getting pushed out. ... http://marywynter.com/main/2008/10/social-networks-part-4-qualitative-roi/ [caption id="attachment_1416" align="alignright" width="293" caption="Return on Natural Influence - RO(n)L"][/caption] In previous posts I've talked about Social Networks: The Pre-requisites, a model for Social Network Community Segmentation, and also Integrating Social Media and Networks (using RedShift as a case study). Clients, of course, want to understand the ROI, in quantitative metrics, of ... http://marywynter.com/main/2008/10/social-networks-part-3-qualitative-roi/ [caption id="attachment_1396" align="alignright" width="300" caption="Social media integration for solo professionals"][/caption] I don't believe in over planning an entre' into social media and networks. In fact I encourage clients to jump right in and experiment. But even with an experiential approach, I recommend integrating social media and networks by focusing ... http://marywynter.com/main/2008/10/social-networks-part-2-integration/ I developed a knowledge zone framework for providing qualitative research products to high growth technology and media companies. It was a valuable approach because it helped clients identify change before it happened. The content they got helped them respond to sudden shifts and threats as well as to imagine ... http://marywynter.com/main/2008/09/social-networks-part-1-community-segmentation/ Businesses of all sizes and industries, from solo firms to large corporations, are becoming increasingly interested in using social networks, both internally and externally, to build collaborative and conversational communities. When I talk to owners, managers and executives about their approach and expectations, I often hear answers that combine elements ... http://marywynter.com/main/2008/09/social-networks-the-prerequisites/ I gave my Intro. to Social Networks for Small Business presentation over the weekend and like to open the workshop describing how the shift in power from seller to buyer has been the driving force. So I'm happy that I'm now following VRM, or Vendor Relationship Management, an emerging buyer ... http://marywynter.com/main/2008/09/vrm-and-latent-buyer-intention/