Content

RedShift Content Program: The Power of Content Marketing

Strategic Content Services | RedShift Creative, Boston MA Content is everything your brand (personal or business) produces. Its one of your greatest assets and most cost-effective marketing vehicle for differentiating you in your industry and positioning you as a thought leader and trusted expert.

Content is one of the two most important success factors for businesses of all sizes. The other is community. If you want to expand your influence you need both.

What

  • Integrated WordPress system design and development for solo and creative professionals.
  • Coaching and facilitation to create and align content with objectives, brand, marketing and social business objectives, best practices and most importantly: authentic self-expression.
  • Content review, development and editing for search engine optimization (SEO).
  • SEO to improve Google ranking,

Why?

  • Your analytics indicate that your content is not correctly optimized and your landing pages are not meeting visitor expectations.
  • Your existing web site feels dated, static and mis-aligned with your desired social business and content marketing direction.
  • Your separate web site, blog and social pages are increasingly difficult to manage or present an integrated view of your brand.
  • You don’t have the required resources to organize, categorize, manage and share online, your significant and sizable content assets.

Content created for social media and social business is nothing like traditional marketing, advertising, corporate or public relations campaign content because it doesn’t sell. It shares, serves and supports. For many businesses this means starting content initiatives from scratch. It requires acceptance of the ongoing and relentless:

  • Shift of power from sellers to buyers.
  • Shift of control of knowledge and information from management to end users.

It also requires great writing.

“Easy reading is damned hard writing.”
- Nathaniel Hawthorne

Although beautiful design and graphics are valuable for making an immediate visual impression, they’re not what build relationships and community and they’re not what keep prospective clients and customers coming back. They’re not your message. Your story is your message.

The content bar is raised with social community and the shift to social business. Many businesses of all sizes are failing to meet the challenge or are getting bogged down in the content planning process and related change issues. But to ignore, delay or attempt to short-cut the path to content-marketing, now considered the most effective form, creates a serious long-term disadvantage.

The RedShift metaphor for deep and collaborative content development is the holon. Its an integral content strategy. All your content reflects how you and your organization show up in your communities: your differentiated brand, your message and voice, and the unique value that you provide.

Creative Program Fees: Fixed-Price, Fixed-Time Options

Short Program – 20 Hours – 2 Week Period – $2500
Long Program – 40 Hours – 4 Week Period – $4000
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