Content
RedShift Content Program: The Power of Content-Marketing
Content is everything your brand (personal or business) produces. Its one of your greatest assets and most cost-effective marketing vehicle. Content is one of the two most important success factors for businesses of all sizes. The other is community. If you want to expand your influence you need both.
What
- WordPress Web Site design and development for small business, solo professionals and creative professionals.
- Ent 2.0 and SharePoint content and user experience review, analysis and recommendations.
- Individual and team coaching and facilitation to align content with brand message, marketing and social media objectives, and best practices.
- Content review, development and editing for natural (organic) search engine optimization (SEO).
Why?
- Its becoming increasingly difficult for prospective clients to find you when they search for you on the web.
- Your existing web site is out of date and not aligned with social business and community.
- You’re ready for content marketing but don’t have the right platform and foundation for your budget.
- You need a turnkey web system including: blog, pages for your services, an easy to learn content management system (CMS), built in optimization, ongoing support and rock-solid dependability.
- You’re not meeting your productivity and team collaboration goals because people resist using SharePoint.
Content created for social media and social business is nothing like traditional marketing, advertising, corporate or public relations campaign content because it doesn’t sell. It shares, serves and supports. For many businesses this means starting content initiatives from scratch. It requires acceptance of the ongoing and relentless:
- Shift of power from sellers to buyers.
- Shift of control of knowledge and information from management to end users.
It also requires great writing.
“Easy reading is damned hard writing.”
- Nathaniel Hawthorne
Although beautiful design and graphics are valuable for making an immediate visual impression, they’re not what build relationships and community and they’re not what keep prospective clients and customers coming back. They’re not your message. Your story is your message.
The content bar is raised with social community and the shift to social business. Many businesses of all sizes are failing to meet the challenge or are getting bogged down in the content planning process and related change issues. But to ignore, delay or attempt to short-cut the path to content-marketing, now considered the most effective form, creates a serious long-term disadvantage.
The RedShift metaphor for deep and collaborative content development is the holon. Its an integral content strategy. All your content reflects how you and your organization show up in your communities: your differentiated brand, your message and voice, and the unique value that you provide.
Fixed Price and Time
$2500 - short program (20 hours)
$4000 - long program (40 hours)
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Alignment Pricing
In order to simplify the ordering process I publish my fees which are "suggested". But its my belief that when clients are involved in setting the program fee, our relationship is strengthened, not diminished. I call this alignment pricing and think its more efficient and productive than the typical proposal process which usually wastes time and energy and erodes trust. So if you're interested in a program but are concerned about the suggested fee, please contact me because there may be an opportunity for alignment.
What's Awareness Got To Do With It?
Turnkey Solutions - High Value & Benefit
My business model translates to "more bang for the buck" for you because I maximize the "WOW" work and minimize, or help clear up, what's not. What supports this model is my unique combination of skills, experience and simple, efficient project systems.
Coaching and facilitation skills identify and resolve what's blocking progress, keeping everyone on the same page and moving forward together.
Broad and deep business skills and experience support a quick grasp and understanding of the most important issues, objectives and desired results.
Creative and marketing skills support an integral approach to the brand, the content development, and the social media and social business building. The result is a clear, unified voice and message that naturally increases relationships, participation, market awareness and responsiveness.
These are programs for bold clients who are interested in learning and changing while doing. Is that you?
Where | How
I work solo and have collaborative partners for large or special projects. Most client conversation and collaboration is done by telephone and online, wiki-based systems and messaging. Projects and workshops needing face-to-face meetings can be held at my main office in Belmont MA where I have conference room facilities. I conduct client on-site projects and 1/2 day and full-day group sessions in the New England territory and periodically at my satellite locations.
Questions?
I understand that choosing a consultant/coach is an important, and highly personal decision. You could read everything about me but still not be sure if you "click" with me. To help you, I offer interested folks a complementary telephone consultation. When you're ready, please contact me to set up your appointment. I look forward to meeting you! - Mary