Creative

The Power of Expression

What

  • Integral content marketing and social media systems for solo professionals, creatives and entrepreneurs.
  • WordPress Web Site Strategy, Design and Navigational Hierarchy.
  • Social Media Plan and Integration.
  • Content Optimization (Natural and Organic SEO).
  • Coaching and Consulting.

Why?

  • Acquiring, serving and retaining customers and clients in the conceptual and connected world is about growing relationships and creating natural influence with people through authentic self-expression and conscious service leadership.
    Self expression is the new entertainment, We never used to question why people sit on the couch for seven hours a day watching bad TV. Nobody ever asked, 'Why are they doing that for free?' We need to celebrate [this desire to contribute for free] rather than question it. - Arianna Huffington
  • With the increasing movement toward Web 2.0 and social business trends, web site architecture and design are becoming more standardized yet customizable, which lowers entry barriers. On the other hand, the bar is very high for quality of content and value of relationships.
  • To meet that bar, businesses will need a new kind of creative professional service with a focus at the intersection of content, community and awareness.
Self-awareness is integral to RedShift creative programs because success and positive results in a shifted world require challenging limiting beliefs, assumptions and expectations that you, your team or your organization and culture hold about how you influence your community and serve your customers and clients. Those beliefs are reflected in your content, communications and relationship building efforts, so limiting beliefs may need to be changed to align with your desired results. The best way to do that is in action. RedShift Creative Programs provide that staging area. Many small businesses are more concerned with quantitative methods and tactics, including: analytics, SEO, SEM, ad placement, PPC campaigns, response metrics and rates, link schemes, etc. Its not that those aren't useful or important. But its critical to understand that your customers, clients and audience care about relationship, transparency, integrity and particiation, not statistics.
"We thought that anybody who came to a concert had equity. They took part in the creation of the music." - Mickey Hart, Grateful Dead
Many traditional businesses, both b-to-c and b-to-b, are reluctant to make the shift from their traditional push-style marketing methods that are no longer effective. But to ignore the sea change brought about by Web 2.0 and rapidly shifting global demographic, technology, economic, business and financial trends, and to continue responding in habitual ways, is to risk serious long-term disadvantage. Whether you're leading a company of one, or thousands, now is the time to learn to respond in wholly new ways. The RedShift Creative Program can help you make the shift to natural influence through your web content and community systems.

RedShift Creative Program Fees:

Content | Community Short Program - 20 Hours - 2 Week Period - $2500 Long Program - 40 Hours - 4 Week Period - $4000 Order Please contact me if you'd like to discuss your needs and how RedShift solutions can help you. For smaller projects, consider Get-it-Done!.