Marketing

RedShift Marketing Program

Consulting services (combined with coaching, and facilitation if required) to develop market and industry differentiation and expert positioning.
Social business strategy, plan and content development aligned with business objectives.
SEO analysis, recommendations and editing to improve natural and organic search results.
Success target(s) measurement and tracking system.

“You do not merely want to be considered just the best of the best. You want to be considered the only one who can do what you do.”
- Jerry Garcia

Small Business:You want to focus more of your efforts on the best clients and customers, so there can be no doubt in their minds that you are uniquely qualified to best serve them.
Manufacturing and Industrial firms:New competitors are making inroads in your niche or target market. You don’t want to cut prices to attract or retain customers but have been unable to effectively communicate the service, support, customization or knowledge value that sets your business apart from others.
Program Directors:Your project involves significant content and structural upgrades to your enterprise (internal and external) web site(s) to take advantage of Web 2.0. To be sure your project tracks with business objectives and desired success metrics, you need a framework for evaluating the myriad decisions related to end user and channel partner needs, internal communications and education, and search engine optimization.
Solo Professionals: You’re trying to establish your practice but you’re conflicted about how you stand out in a sea of competitors, and how you communicate and market your particular combination of skills, talents and experience. You don’t want your size to limit your reach in a global marketplace. You need creative ideas, hands-on help, feedback and support from an experienced, independent professional who knows both the challenges and the potential of the direction you are taking.

Create a direction from current to desired state from a vantage point of curious innocence
Rigorously challenge assumptions and expectations about how to align with power shift from push to pull
Shift content from partial model to integral model

Short Program – 20 Hours – 2 Week Period – $2500
Long Program – 40 Hours – 4 Week Period – $4000
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