Consulting

The Power of Direction

What

Strategies and solutions for:
  • Market awareness through differentiation
  • Trust building through expert positioning and thought leadership
  • Accelerated and amplified change responses though social business models, systems and tools
  • Better likelihood of project success
  • Cost savings, efficiencies and improved morale through knowledge sharing and learning systems
  • Meeting tight deadlines and completing small, important projects by getting it done
The focus of my marketing program is differentiation and positioning. The focus of my project program is alignment. And the focus of my qualitative research program is shared knowledge and learning.
"A strategy is a sense of direction around which to improvise.". -- Peter Drucker

Why?

  • Many small and large businesses are more concerned with quantitative methods and tactics, including: outbound (interruption-based) marketing, low-cost positioning, cost-based project metrics and tightly controlled internal networks . Its not that those are bad, but they're irrelevant in a shifted world in which uniqueness, expertise, alignment and authentic self-expression drive success.
  • Many traditional businesses, both b-to-c and b-to-b, are reluctant to make the shift from their traditional default responses. But to ignore the sea change brought about by Web 2.0, the network economy and rapidly shifting global demographic, technology, economic, business and financial trends, and to continue responding in habitual ways, is to risk serious long-term disadvantage.
  • Whether you’re leading a company of one, or thousands, now is the time to learn to respond in wholly new ways. RedShift consulting programs will help you do that with the belief that there are infinite opportunities for conscious businesses willing to release habitual or protective responses for creating natural influence.
[DDET Recent Michael Porter on why strategy is critical]

....Strategy embodies clear priorities, based on understanding the strengths we need to preserve and the weaknesses that threaten our prosperity the most. Strategy addresses what to do, but also what not to do. In dealing with a crisis, experience teaches us that steps to address the immediate problem must support a long-term strategy.

....America's political system, especially as it has evolved in recent times, almost guarantees an absence of strategic thinking at the federal level. Government leaders react to current events piecemeal, rather than developing a strategy that unfolds over years. Congress and the Executive Branch are organized around discrete policy areas, not around the overall goal of improving competitiveness. Neither candidate has put forward anything close to a strategy; rather, each has presented a set of disconnected policy proposals with political appeal. Both parties contribute to the problem by approaching the economy with long-held ideologies and policy positions, many of which no longer fit with today's reality.

Now is the moment when the U.S. needs to break this cycle.

Full article [/DDET]

How

What I do through my consulting programs, is develop change frameworks, challenge assumptions, provide feedback, present recommendations and create systems. These are fairly short, intense and action/deliverable focused programs. They require clients' willingness to suspend what's "known", accept what's resisted and to combine both left-brain and right-brain to co-create solutions with me. Self-awareness is integral to RedShift consulting programs because success and positive results in a shifted world require challenging limiting beliefs, assumptions and expectations that you, your team or your organization and culture hold about how you are different, how you are positioned, how your projects align with your objectives and how you share knowledge to hold a shared and unified viewpoint.

Fees:

Marketing | Project | Research Short Program - 20 Hours - 2 Week Period - $2500 Long Program - 40 Hours - 4 Week Period - $4000 Order Please contact me to discuss your needs to determine how RedShift solutions can help you get from where you are to where you want to be. For smaller projects, consider Get-it-Done!.