Research
RedShift Learning Partner Research Program: The Power of Intelligence
RESEARCH: Knowledge zone awareness as change strategy success factor.
Information overload? Not enough time or resources? User-unfriendly systems? Unsure how to approach social networks? These are some typical reasons for not knowing, and not sharing.
But the cost of not having the knowledge you need means stuck in the box and in the “what you don’t know you don’t know” knowledge zone.
A commitment to shared learning could mean new skills, systems change, acceptance of power and control shifts, and even a bit of culture shock. My advice: quickly commit to empowering your people and conversing with your community. Then start with a program that is simple so people will want to use it, relevant so they have a reason to participate and aligned with your beliefs and purpose.
“It is impossible for a man to learn what he thinks he already knows.”
- Epictetus
What
Customized industry, competitive and market trends newsletters to promote knowledge sharing, increase participation and collaboration and support change initiatives, decision making and strategy.
Customized analytical spreadsheets that validate strategic assumptions and track metrics to project and initiative objectives.
Coaching and facilitation to determine:
- What are the right questions to ask.
- What are the beliefs and assumptions directing strategy, objectives and culture.
- Aligned desired results and metrics.
Why?
- Directors: Inability to keep up with of emerging industry trends, convergence, disruption and change negatively impacts your decision making.
- Executives: Confusion and concern about both the positive and negative potential and impact of social networks for your organization, reputation and brand has resulted in avoidance.
- Marketing Directors: Reliance on traditional market research and focus groups is no longer sufficient for anticipating and serving your empowered customer needs.
- Teams: Lack of contextual shared knowledge is causing confusion, inefficiency, exclusion, barriers to collaboration and cooperation and an internally focused culture.