Research

RedShift Research Program

RESEARCH: Knowledge zone awareness as change leadership success factor

RESEARCH: Knowledge zone awareness as change leadership success factor

Information overload? Not enough time or resources? User-unfriendly systems? Unsure how to approach social networks? These are some typical reasons for not knowing what you don’t know, and for not sharing.

But the cost of not having and not sharing knowledge and learning in real-time is a disadvantage as your competitors shift to more social business models and as your customers expect open and transparent relationships.

“It is impossible for a man to learn what he thinks he already knows.”
- Epictetus

What

Customized industry, competitive and market trends information products to support: knowledge sharing, thought-leader positioning, increased participation and collaboration, change initiatives, decision making and problem solving.

Coaching and facilitated strategy sessions to address:

  • What are the right questions to ask when developing shared learning systems.
  • What are the beliefs and assumptions directing strategy, objectives and culture.
  • How to align and measure desired learning system results with overall business objectives.
  • How to respond to resistance to change.

Why?

  • Directors: Inability to keep up with, and share with those who need it most, emerging industry trends, convergence, disruption and change negatively impacts all decision making, problem solving, product and program development, and client services.
  • Executives: Confusion and concern about both the positive and negative potential and impact of social networks for your organization, reputation and brand has resulted in avoiding or postponing social business initiatives.
  • Marketing Directors: Reliance on traditional market research and focus groups is no longer sufficient or timely for anticipating and serving your empowered customer needs.
  • Teams: Lack of contextual shared knowledge is causing confusion, inefficiency, exclusion, barriers to collaboration and cooperation and an internally focused culture.
  • Field: Inability to access current or real-time industry and competitive knowledge, learning and tribal wisdom, limits effectiveness and ability to engage prospects, service customers and close sales.

A commitment to shared learning could mean new skills, systems change, acceptance of power and control shifts, and some culture shock. Respond to those change challenges with commitment to empowering your people and conversing with your community. Start with a program that’s simple so people will want to use it, relevant so they have a reason to participate and aligned with individual and collective beliefs and purpose.

Consulting Program Fees: Fixed-Price, Fixed-Time Options

Short Program – 20 Hours – 2 Week Period – $2500
Long Program – 40 Hours – 4 Week Period – $4000
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Special Topics

Knowledge Awareness

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