Marketing

RedShift Marketing Program

What

Marketing Program - RedShift Consulting, Boston MA
  • Consulting services (combined with coaching, and facilitation if required) to develop market and industry differentiation and expert positioning.
  • Social business strategy, plan and content development aligned with business objectives.
  • SEO analysis, recommendations and proprietary subscription-based SEO solution.
  • Success target(s) measurement and tracking system.

“You do not merely want to be considered just the best of the best. You want to be considered the only one who can do what you do.”
- Jerry Garcia

Why?

  • High-customer value, localized product and service firms: Your customers and clients are increasingly using the web, diminishing the return on your traditional marketing efforts and increasing the importance of first page search results.
  • Small Business: You want to focus more of your efforts on the best clients and customers, so there can be no doubt in their minds that you are uniquely qualified to best serve them.
  • Manufacturing and Industrial firms: New competitors are making inroads in your niche or target market. You don’t want to cut prices to attract or retain customers but have been unable to effectively communicate the service, support, customization or knowledge value that sets your business apart from others. You need a business generalist with a manufacturing background who can design and implement an integrated marketing strategy providing a success path for your firm to the connected, Web 2.0 world.
  • Program Directors: Your project involves significant content and structural upgrades to your enterprise (internal and external) web site(s) to take advantage of Web 2.0. To be sure your project tracks with business objectives and desired success metrics, you need a framework for evaluating the myriad decisions related to end user and channel partner needs, internal communications and education, and search engine optimization.
  • Solo Professionals: You’re trying to establish your practice but you’re conflicted about how you stand out in a sea of competitors, and how you communicate and market your particular combination of skills, talents and experience. You don’t want your size to limit your reach in a global marketplace. You need creative ideas, hands-on help, feedback and support from an experienced, independent professional who knows both the challenges and the potential of the direction you are taking.

Measurable Success Targets

  • Raise market and brand awareness to increase traffic, inquiries and referrals.
  • Build trust to increase page views/time, conversions, repeat customer business and loyalty savings.
  • Accelerate response time for testing new markets and social business models and technologies.

Consulting Program Fees: Fixed-Price, Fixed-Time Options

Short Program – 20 Hours – 2 Week Period – $2500
Long Program – 40 Hours – 4 Week Period – $4000
Order

Special Topics

Differentiation
Social Business
SEO

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