Consulting

The Power of Strategy

Marketing | Project | Research

What

Strategies and solutions for:

  • Market awareness through differentiation
  • Trust building through expert positioning
  • Accelerated positive change responses though social business strategies and systems
  • Better likelihood of project success
  • Cost savings, efficiencies and improved morale through knowledge sharing and learning systems
  • Meeting tight deadlines by getting it done

The focus of my marketing program is differentiation and positioning. The focus of my project program is alignment. And the focus of my qualitative research program is shared knowledge and learning.

“A strategy is a sense of direction around which to improvise.”. — Peter Drucker

Why?

  • Many small and large businesses are more concerned with quantitative methods and tactics, including: outbound (interruption-based) marketing, low-cost positioning, cost-based project metrics and tightly controlled internal networks . Its not that those are bad, but they’re irrelevant in a shifted world in which uniqueness, expertise, alignment and authentic self-expression drive success.
  • Many traditional businesses, both b-to-c and b-to-b, are reluctant to make the shift from their traditional default responses. But to ignore the sea change brought about by Web 2.0 and rapidly shifting global demographic, technology, economic, business and financial trends, and to continue responding in habitual ways, is to risk serious long-term disadvantage.
  • Whether you’re leading a company of one, or thousands, now is the time to learn to respond in wholly new ways. RedShift consulting programs will help you do that with the belief that there are infinite opportunities for conscious businesses willing to release habitual or protective responses for creating natural influence.

What I do through my consulting programs, is develop change frameworks, challenge assumptions, provide feedback, present recommendations and create systems. These are fairly short, intense and action/deliverable focused programs. They require clients’ willingness to suspend what’s “known”, accept what’s resisted and to combine both left-brain and right-brain to co-create solutions with me.

Self-awareness is integral to RedShift consulting programs because success and positive results in a shifted world require challenging limiting beliefs, assumptions and expectations that you, your team or your organization and culture hold about how you are different, how you are positioned, how your projects align with your objectives and how you share knowledge to hold a shared and unified viewpoint.

Please contact me if you’d like to discuss your needs and how RedShift solutions can help you. For smaller projects, consider Get-it-Done!.