When I was putting together the accompanying slides, a Seth Godin post kept popping into mind. This blog post was about email marketing, with and without permission. What stuck with me was his analogy that without permission, a marketer interrupts him at his email, which is where he lives, all day.

A powerful image.

What must it feel like, I thought, for an employee who will need to change to a system like Sharepoint, that bypasses not just email, but also the personalized explorer and file storage system relied upon for years, or longer. It could feel much worse than being interrupted at home, and more like a home invasion.

That could a good place to start if you’re failing in your efforts to get more people using Sharepoint. Resistant peoples’ responses to change will be different, including: protectiveness, skepticism and abject fear. But those who are resistant will need time, space and your leadership skills and natural influence to get from where they are (home!) to where you want and need them to be. And that is the place of willingness.