No Research Is No Excuse
November 8, 2009 by Mary Wynne-Wynter · Comments Off
I recently participated in a study in at Harvard. It was about emotion, cognition and aging. I wasn’t particularly impressed with the experiment and the methodology but found the follow-up interview valuable in that it validated my own work. The interviewer was not only surprised about my grasp of concepts like emotional and cognitive embodiment, but that I’d integrated them in my methodologies and blog and had conceived them through my personal and professional experience and development as well as my auto-didactic learning and training.
One of the criticisms creative professional service providers get is about the supposed difficulties of being in the same space as those who have the hard research to back up their theories.
So here’s the thing.
- If your ideas, solutions and content are unique, forward-thinking and deep, then there’s a high probability that there’s a lot of current research available in the public domain to validate them. So use it.
- If the research in any way contradicts your fabulous ideas, solutions and content, well there’s a great point of differentiation and positioning for you.
- If the research is non-existent or in a nascent stage, and you think its important to moving your work forward, then you can apply for a grant.
Merchandising Your Professional Service Practice
August 19, 2009 by Mary Wynne-Wynter · Comments Off
I read Creating You & Company in 1999 when I was planning to leave my last real job and start my professional service firm as a solopreneur. 
It was a great influence because it validated my sense that “having a job” was a worn out concept, signally that huge, disruptive shifts would take place in the world of work. It also supported my business model idea which was to offer services as products, which I call programs.
Recently, its occurred to me that professional service “products” need merchandising just like any other product. I know quite a bit about merchandising because I work part-time doing garden center merchandising as the liaison between the grower and the big-box stores.
Three fundamental merchandising concepts in garden center merchandising can be effectively applied to professional services:
Display – One of the first things I do when I take on a new store is to scan what product is out front in the main aisles and benches, and to look at what product is in the lot and in the back of the carts. Typically, there’s old stale product where people are shopping and fresh new product languishing where nobody can see it. Are you displaying your best solutions, ideas and content where your clients are are looking and shopping?
Consolidation – In the garden centers, I’m continually maximizing shelf space while at the same time grouping products for maximum appeal. The more I do it, the greater the capacity I develop for quickly scoping out very large areas, visualizing the end result, and figuring out the most efficient way to get that result. What are your opportunities to continually consolidate and group together your solutions, ideas and content so they “pop” when your clients are looking and shopping?
Culling – I’m surprised how difficult it is for people to get rid of product that’s no good. I think its mainly because they can’t make culling decisions by putting themselves in the customers’ shoes and asking themselves: “will I buy this?” Its a no excuses point of view. Prolific author Stephen King is a great culler and strongly advises that aspiring writers pay strict attention to culling:
..kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings. – Stephen King
Are you hanging on to boring or outdated solutions, ideas and content that are spoiling the overall appeal, and are holding back the growth and momentum of your professional service practice?
If these fundamental merchandising concepts make sense, and the questions hold some truth for you, this may be a good time to put aside the latest and greatest tools and technologies and merchandise your professional services. Inspiration is always available at your local garden center. If you need a good system, I love WordPress.
Why You Need a Knowledge Sharing System
May 2, 2009 by Mary Wynne-Wynter · Comments Off
At least once a week when I refer to a web site or a blog or an influential person or business, the person I’m talking to responds – “great, what’s their name, company and url?”
And once again, I explain that I could never remember that level of detail, but it doesn’t matter because I know how to instantaneously find what I want and need in my personal and solo psf knowledge sharing system.
The response I get to my explanation always surprises me – no response. Nobody ever asks what my system is or how it works or why I consider it a critical asset. I’m surprised because its so apparent to me that its the core of my business and should be for every professional services practitioner.
And its free!
Solo PSF Business Models – Pt 2
April 8, 2009 by Mary Wynne-Wynter · Comments Off
In Pt 1: Evaluating solo professional service business models, I pointed out the importance of building content assets. I included this old slide that is somewhat outdated but I think still highly relevant.
A few readers asked: what do you mean by build system (or process) assets?
Going Solo Presentation - Babson:2005 - Mary Wynne-Wynter
The systems I refer to are unique to the solo professional who may also license or own systems such as financial planning or CAD. You might take your unique systems and process for granted, until or unless you’re expected to deliver equivalent value differently.
The tools you use may be widely available, simple, open source or even free. But how you use, integrate and continually refine and upgrade them to service, support and (hopefully) delight your clients is valuable asset.
For example, I integrate wiki’s, social media tools, tagging and rss feeds as an integral shared learning system between me and my clients. Anyone “could” do it, but I’m the one who does it. Simple does not necessarily mean “easy to copy”.
The solo business model you choose may preclude your building system assets. That may work out great for you as long as you’re aware of, and take the time to evaluate, the pros and cons of the model you choose.
Solo PSF Business Models – Pt 1
April 8, 2009 by Mary Wynne-Wynter · Comments Off
I was recently talking to a friend, a marketing professional, who was leaving her job to go out on her own. When I asked her if she wanted ongoing contract work, specific projects or to design her own program(s), she said it really didn’t matter to her.
That conversation reminded me of a workshop I gave at Babson 4 years ago about Solo Professional Services. I dug up what I considered the key slide, and the one that caused the most confusion. The audience didn’t understand the evaluation criteria: “building assets”.
Going Solo Presentation - Babson:2005 - Mary Wynne-Wynter
The presentation is somewhat outdated, but I think that confusion about building assets still exists. A model based on branded content ownership and control is not the recommended model for everyone. But as de-jobbing accelerates and independent professional service providers fill the gap, its more important than ever to fully evaluate and understand the short and long-term implications of the model you choose to provide your services.
Related Post: Solo PSF Business Models – Pt 2
Hide & Seek
March 10, 2009 by Mary Wynne-Wynter · Comments Off
My granddaughters loved to play hide and seek with me. I’d hear them crazily running from room to room, laughing and calling my name. Sometimes, when I’d have a great hiding spot, and they couldn’t find me, their footsteps would get a little tentative and their voices more plaintive as they called for me. At that point I’d thump or knock on the floor or wall to let them know I was in the house. I’d hear them get very still and whisper until they could sense the direction of my clues. Then they’d get right back into their joy in the game, knowing they’d find who they were seeking, sometimes hidden right in front of them.
Have you been looking really hard for a long time for a new life direction? Have you been caught up in a cycle of excitement and anxiety? Try stopping, being very still and listening for the “knock knock” of your intuition (muse inner voice, guide, God – your call), trusting in it completely and willing to receive whatever jumps out of the hiding place.
Don’t Get Derailed, Get Intense
February 12, 2009 by Mary Wynne-Wynter · Comments Off
During times of extreme uncertainty and massive shifts, its human nature to have thoughts of panic and self-doubt. These become self-fulfilling only if you believe in them and identify with them.
Solo professionals are often alone and vulnerable to getting lost in thoughts triggered by events that are exploding in frequency. A deal falls through, there’s not enough money, inquiries slow down to a trickle or less, investors pull back, unexpected family needs show up, losses accumulate. And if that’s not enough, millions of other professionals are telling (and selling) other solo’s what they’re doing wrong and what they should be doing.
When you don’t separate who you are from the onslaught of triggered thoughts, you’re at higher risk of getting derailed. A precursor is a sense of urgency to do or chase something different, and its accompanied by a lot of anxiety, tension and doubt – paradoxically, the exact things you’re trying to get away from.
Its not possible to stop all negative thinking, unless you live perhaps in a monastery. But you can refuse to identify with the thoughts and the debilitating emotions that accompany them. You do that by observing them and feeling them for what are: thoughts, not you. And then you refuse to respond to them by unconsciously going off in an unwanted direction and getting derailed.
Resolve to replace urgency and scrambling with intensity. Urgency scatters energy and attention and inhibits poise and readiness to receive. Intensity is focused on intuitively choosing to do one thing at a time with the highest quality.
Nobody can tell you what that “thing to do” is. It could be, for example, producing a creative work, taking a walk, washing the car, helping a client, eating an apple, working on finances, being with other people, looking for a job, playing with kids, doing errands, taking a nap.
What’s important is that you merge with what you do and not with your thoughts about it which make you doubt your choice. Florence Scovel Shin tells us “Let God juggle your affairs”. You don’t need a religious orientation to accept truth in that statement and to feel a sense of relief.
We’re part of something that needs to happen. Although its huge, and beyond our knowledge, control and understanding, with awareness and intensity, we are the conductor and on the right track.
Photo credit:Pewari Naan Photostream
Differentiate Your Professional Service Practice
December 4, 2008 by Mary Wynne-Wynter · Leave a Comment
Photo credit: Wessex Archaeology's photostream (coastal and marine set) on Flickr
I get asked over and over by some people about what kind of coaching and consulting I do. They seem to have a preconceived notion, or perception of it and then attempt to reconcile my explanation to somehow fit their worldview. Sometimes I can’t figure out if they’re curious and trying and wanting to understand, or just not listening.
But now I’m realizing that people are pulled out of their comfort level when they’re in the depths, and the depths is my space.
I work with people at the level of often hidden assumptions, expectations and beliefs. In organizations, its collections of those – the culture. I use metaphysical metaphors to support the change facilitation process. I shouldn’t be surprised that people want to stick their toe in the water many times before they risk getting a touch of the bends.
I’m blogging this because I’m getting a sense that there’s a growing desire, or movement, or response to series of crises, to go deeper: in life, business and self-awareness. I think its a great sign that people and businesses are showing willingness and readiness to move beyond the surface of their experience, and with a leap in faith, take the plunge into what’s deep and unknown…that with which we identify but which contradicts what we want and where we want to go.
I don’t believe that “going deep” is only within the realm of professionals who focus on “people” issues. Accountants, consultants, health professionals, lawyers, technology professionals, etc, can practice recognizing opportunities to serve clients at a deeper level. It starts with allowing more space for conversation and sharing, being present without an agenda, and being willing to think differently about everything we and our clients think we know.
Uncertainty is the new reality for our clients. We can help them make it their pivot point of power from which they can create and direct their change and growth, if we dare to be different.
The value of You!
November 24, 2008 by Mary Wynne-Wynter · Leave a Comment
RedShift: The New ROI-Of You
If everything you read or hear about money and finance contradicts your present experience, what you want and where you’re going, why look or listen? Think about it: do you want the so-called “experts” to determine your worth?
You may protest, saying you have $100 in the bank and owe $20,000, so you know you’re toast. Really? By what criteria? Most of the financial valuation criteria was designed for a world economy that bears little resemblance to the present, and maybe none to the near future.
So perhaps:
You’ve heavily invested in your physical well-being that will likely prolong your life for 20 years. Is that not a high-yield investment?
You’ve created a global micro-branded business that is not generating much revenue. What about the many intangible assets that can be amortized? How much? How long?
You’re beginning your encore career and are concerned with making yourself and the world better. How do you value your present and future impact? On how many lives? For how many generations even after you’re gone?
You’re sticking out, for 8 more years, a job you despise to meet your financial goals. How do you value what you really owe for that 8 years, or beyond?
The probable scenarios are countless. What does yours look like?
Remove your attention from the 100% negative financial reporting and boldly claim and create the value of you. Its not a fantasy. Its creative authority. Perhaps your -$19,900 negative worth is actually +$4 million. Which will you intend?.
Use visuals to simplify and clarify.
August 26, 2008 by Mary Wynne-Wynter · Leave a Comment
RedShift: Natural influence expansion in the connected world
Most of the popular small business advice is tailored to product companies. That’s because service firms are always more challenging to define and differentiate without creating complexity which then leads to confusion. And that confusion will increase as new small and solo professional service firms are founded by generalists, multiple careerists and encore careerists.
The nimble solo psf’s are uniquely able to create services for evolving markets that emerge from disruption, convergence and shifting demographics. Their challenge is to simply and effectively communicate who they are, where they’re going and how they help their clients.
If I can’t easily explain my content, I step back, formulate a question that I think needs to be answered and then convey that answer in some visual format. I give my right brain the right of way so to speak. I know its a highly effective method for gaining “creative clarity” and I use it extensively and successfully in client work.
Here’s a recent example of mine. To improve my ability to more clearly communicate RedShfit’s benefits to my clients and community, the question I asked myself is: How do RedShift programs create natural influence and why is that good?
By creating the graphic, I let my right brain (mostly) give me the answer.
You don’t need high-end graphics skills to do this; a whiteboard sketch is great. I used CmapTools for the natural influence concept map.
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The RedShift Web Site Pages and the corresponding Blog: Creating Natural Influence, do not enable comments. I'm more comfortable getting feedback on social sites than here, where the work is so close to who I am, where I've been and where I'm going. If you have a comment or question, or would like to suggest a topic for an upcoming blog article, please contact me. Thank you.
