The Lens On It
March 22, 2010 by Mary Wynne-Wynter · Comments Off
Its important to understand the difference between shift in belief and shift in perspective.
Beliefs shifts are identity, the “We’re the ones who.. (experience the world and our organization’s place in that world from a single present vantage point of power).”
That shared point of power is the one from which future opportunities, capabilities, culture, innovations, networks, relationships and processes are created. An example could be a shift from a push oriented to a pull oriented belief system from which a social business direction is created.
Team, partner, group, community and organizational members’ ability to shift will depend on both their individual desires and whether their individual complex systems of beliefs, assumptions and expectations align with or contradict the change intention.
But people will have vastly different perceptions about what, why and how. They’ll experience those through a personal lens involving their strengths, weaknesses, talent, skills, personality, risk tolerance, experience, maturity, shadow behaviors and many other factors.
A typical management response is to standardize and control in attempt to neutralize the impact of perception differences but the downside is to stifle innovation and productive friction. Trailer Park Boys provides an alternative.
If you’ve never seen or heard of it, Trailer Park Boys is a Canadian mockumentary about the residents of the Sunnyvale Trailer Park who share a Utopian vision of trailer park community including get rich quick schemes, getting high, circumventing the rules and regulations and staying out of jail. The stories center around three main characters who see the means to their desired fulfillment through different lenses.
Julian is tall, dark, handsome and a natural leader. He also has a glass of rum and coke permanently attached to his hand. A career criminal, Julian is the head of the extended Sunnyvale Trailer Park family and he always tries to take care of the people in the park, especially his best friends Ricky and Bubbles.
Ricky is Julian’s best friend and business partner, grows awesome dope, generally lives in his car, doesn’t always make the best decisions though and the boys often get in trouble as a result. However, Ricky’s heart is usually in the right place, especially when it comes to his family and friends.
Bubbles is the heart and soul of Sunnyvale, not to mention the smartest person in the park. If it were up to him Bubbles would lead a quiet life in the park. Unfortunately, he’s constantly getting caught up in Julian and Ricky’s schemes and is afraid they – or even he – will go to jail again.
Trailer Park Boys web site
There’s seven seasons of problem-solving, decision-making, change leadership, capability building, innovation and creative friction metaphor if you’re willing to think outside the trailer park.
The Credit
February 1, 2010 by Mary Wynne-Wynter · Comments Off
My granddaughters recently gave me a painting embedded with sea glass that we’d collected together. They know I love to get things they created and this was really nice since they’d made it together.
Emily, who is younger was especially intent on pointing out that she was the one who found the light purple piece in the center and that it was “very rare, Nano”. I remember the day we were on the beach searching and collecting. She wasn’t finding as many as me and Sam, her older sister, and she was getting frustrated. Just before we left she found the purple glass and I made a big deal about it. I was so proud of her for remembering and being sure she got the credit a whole year later.
And Samantha was equally impressive. She didn’t try to upstage Emily. As anyone with kids knows, that’s not how it always plays out. She could have just as likely said “you got the purple but look at all the dark blue I got so I’m even better, ha ha weirdo!” But Sam gave, and Emily accepted the credit naturally and with grace.
Since then I think a lot about credit which I’ve concluded is a greatly underrated factor in the probability of personal or cultural change success or failure. Last week, for example, I concluded that the issue of credit was the singly largest block to any kind of political change progress. Thanks to the girls I now accept that credit is part of a complex system of beliefs with which I’d completely, but unconsciously identified..for most of my life! That lack of awareness, of course, drove many of my responses and reactions to challenging job, sport, school, family and team experiences.
I wanted to share what I’d learned. A new model and accompanying presentation that I was developing for solo professionals and content creators interested in WordPress and innovative business models provided the venue.
Art and Idea Credit: Samantha Wynne & Emily Wynne, Artists / Entrepreneurs
Continual Link Making
December 21, 2009 by Mary Wynne-Wynter · Comments Off
I recently met some good friends, at a funky diner loved by rowers, for our annual holiday breakfast. One of us noticed a new menu item “Albanian Omelet”. We laughed about what it could be and I told them I was reminded of the great movie Wag the Dog about the government’s staging a fake war with Albania to distract the public from a presidential sex scandal.
Come to find out we all loved the movie and started to discuss the characters, actors and quotes. I talked about how my favorite was Dustin Hoffman as Hollywood producer Stanley Motss who, despite insane obstacles and setbacks, successfully creates just enough faked footage, music and hype to accomplish what he was hired to do: get the president re-elected. He considers it his finest work but when he discovers that he’ll never get the credit for it, he threatens to go public with the scheme and he’s assassinated.
Conrad ‘Connie’ Brean: Stanley, don’t do this. You’re playing with your life here.
Stanley Motss: F*** my life. I want the credit.
I told my friends that I think of that line all the time when I’m involved with emerging social business models, collaboration and sharing. How do you deal with “who gets the credit?” One of my friends, a biotech analyst, described how critical and challenging that exact question is in her company, industry and in the scientific community at large. It was great to get her insights. As soon as I got in my car I wrote a few notes about it on an index card under “blog idea”.
So why is this important? Because so many people think that they don’t have some mysterious “what it takes” to create unique and original ideas, solutions and content. I hear it all the time: “I’m missing the research, the talent, the skills, the time, the experience, the clients, the degree, the influencers…” Not true. All it takes is natural curiosity, conversations about anything and everything with everyone, love and excitement about how its all connected, playing around with metaphor, and a $2 pack of index cards.
Is it hard work? Sometimes, except when its fun and easy and you can stop pushing to make it happen and just let it happen.
Merchandising Your Professional Service Practice
August 19, 2009 by Mary Wynne-Wynter · Comments Off
I read Creating You & Company in 1999 when I was planning to leave my last real job and start my professional service firm as a solopreneur. 
It was a great influence because it validated my sense that “having a job” was a worn out concept, signally that huge, disruptive shifts would take place in the world of work. It also supported my business model idea which was to offer services as products, which I call programs.
Recently, its occurred to me that professional service “products” need merchandising just like any other product. I know quite a bit about merchandising because I work part-time doing garden center merchandising as the liaison between the grower and the big-box stores.
Three fundamental merchandising concepts in garden center merchandising can be effectively applied to professional services:
Display – One of the first things I do when I take on a new store is to scan what product is out front in the main aisles and benches, and to look at what product is in the lot and in the back of the carts. Typically, there’s old stale product where people are shopping and fresh new product languishing where nobody can see it. Are you displaying your best solutions, ideas and content where your clients are are looking and shopping?
Consolidation – In the garden centers, I’m continually maximizing shelf space while at the same time grouping products for maximum appeal. The more I do it, the greater the capacity I develop for quickly scoping out very large areas, visualizing the end result, and figuring out the most efficient way to get that result. What are your opportunities to continually consolidate and group together your solutions, ideas and content so they “pop” when your clients are looking and shopping?
Culling – I’m surprised how difficult it is for people to get rid of product that’s no good. I think its mainly because they can’t make culling decisions by putting themselves in the customers’ shoes and asking themselves: “will I buy this?” Its a no excuses point of view. Prolific author Stephen King is a great culler and strongly advises that aspiring writers pay strict attention to culling:
..kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings. – Stephen King
Are you hanging on to boring or outdated solutions, ideas and content that are spoiling the overall appeal, and are holding back the growth and momentum of your professional service practice?
If these fundamental merchandising concepts make sense, and the questions hold some truth for you, this may be a good time to put aside the latest and greatest tools and technologies and merchandise your professional services. Inspiration is always available at your local garden center. If you need a good system, I love WordPress.
Morphing Concepts
July 16, 2009 by Mary Wynne-Wynter · Comments Off
Concepts emerge, divide, converge and morph. SEO is a good example. At one point there were two distinct camps: the search engine optimization folks and the organic optimization folks. But now the distinction is blurred. Highly technically focused search engine businesses now evangelize organic content.
Content-marketing is another example. The convergence was faster. The concept was based on: make the content interesting, relevant, compelling, appealing and valuable to the reader, and people will find it, share it and want more from the producer. The cream will rise to the top. But now, companies are tightly connecting content with SEO tools, techniques and technologies. Tailor the content to what they know people search for, and sell the system to drive traffic.
Who knows what’s good or bad, right or wrong, or which way to go?
This makes life interesting for professional service firms. How do you differentiate and position your services when the needs, problems, solutions and competitors are shifting and morphing?
Think of it as the ultimate opportunity to be unique.
For example: I became aware at one point that people need help with “what they don’t know they don’t know” and really had a passion for that space. So over time, I developed a model based on that realization that’s helped guide my strategic and creative decisions and that’s resulted in solutions that clients value.
I suggest getting very clear on what’s always been important to you, what you stand for, what you have passion for, and what you’re enthusiastic about. Build your frameworks around those. Who knows, someday the next big concept could be yours.
Is Critical Reasoning Dead?
May 22, 2009 by Mary Wynne-Wynter · Comments Off
I’m not surprised that the most inspiring essay I’ve read in years is written by a motorcycle repairman, who also happens to be a great writer and who has a Ph.D. in political philosophy. His essay contrasts the levels of critical reasoning, intuition, judgment, experience and metacognition in both the bike shop and in the think tank. The former wins hands down.
Although I’ve never been a mechanic I did work for a decade in the machine-tool industry, both as corporate controller and entrepreneur/start-up partner. But the industry was in decline so I got an MBA and a year later started my career as a knowledge professional, specifically a Web 1.0 strategy consultant. It didn’t take long for my elation to turn to disillusion.
I remember a conversation I’d had with one of our solution architects, which in Web 1.0 meant he could write a paragraph and include a diagram. I showed him a brochure from my former company that I’d co-founded, highlighting one of our portable, lathe-mounted superfinishing machines that we designed and manufactured. He smirked and remarked “boy, you’ve come a long way”. The web consulting company merged several times and was eventually absorbed by a larger Web 1.0 company which then went away several years later. I think my co-worker ended up in financial services. After a another short interactive strategy consulting position I became self-employed. The machine-tool company I’d co-founded was under-capitalized and it folded. I lost touch with my former partners but occasionally drive through the industrial park where we were once located.
Its been 10 years but reading the essay reminded me exactly how I felt when the people who made concepts disparaged the people who made capital equipment. I’m grateful that I still have the traces of grease and oil in my blood to be able to appreciate one of the writer’s examples of the kinds of crises that industrial workers and mechanical engineers experienced on an daily basis.
I once accidentally dropped a feeler gauge down into the crankcase of a Kawasaki Ninja that was practically brand new, while performing its first scheduled valve adjustment. I escaped a complete tear-down of the motor only through an operation that involved the use of a stethoscope, another pair of trusted hands and the sort of concentration we associate with a bomb squad. When finally I laid my fingers on that feeler gauge, I felt as if I had cheated death. I don’t remember ever feeling so alive as in the hours that followed.
But what I most identified with in this essay, is author’s description of the “feel” of the knowledge work jobs he’d had and how most everything about management and process contradicted anyone’s ability to produce great, creative work in order to churn out banal, yet profit-maximizing, output. Perhaps I’m over-idealizing my former life, but I don’t remember that kind of creativity stultification in my machine-tool days. But I still cringe to remember how as Web 1.0 consolidated, management continually tightened the throttle on critical reasoning and creative ideas that didn’t fit with their formula. They hated it and I couldn’t live without it. So, like the writer, I got out, not by opening a motorcycle repair shop but by starting my own solo professional service firm. I’d had enough of a taste of “process management” as a Web 1.0 knowledge worker to realize that if I wanted to create and produce at and beyond the level of which I knew I was capable, I’d have to do it as an independent.
Yet like him, I can imagine the possibilities of a more entrepreneurial, post-crisis economy and some resurgence of industry, the trades and the artisans. And I have faith that there’s even a chance for new and better knowledge work as hierarchies flatten and social business models and technologies replace conformity, formula, centralization and control with collaboration, networks, sharing, ideas and critical reasoning. He eloquently describes how our quality of life depends on it.
Our peripheral vision is perhaps recovering, allowing us to consider the full range of lives worth choosing. For anyone who feels ill suited by disposition to spend his days sitting in an office, the question of what a good job looks like is now wide open.
Space
May 20, 2009 by Mary Wynne-Wynter · Comments Off
We’re made up of more space (dark energy and dark matter) than visible form and matter, but we spend most of our lives totally identified with the latter. Its one thing to think about the concept of spaciousness but yet another to experience it, for even a short period of time. Anyway, why would we want to and how do we do that?
We want to because we now know that the physical and conceptual structures that we’re identified with are unstable and will be replaced with new ones that are yet to be created. We want to be part of that. But fear and worry about that instability, and how it will affect our lives and businesses, lead to more attachment and rigidity that then shows up in how we respond to change: protection, judgment, guilt, resentment, complaining, blame, etc.
So instead of a desired growth direction we get stuck on the survival path. Life and business experience becomes relentless reactivity to an endless series of crises and lack . We know that the way towards new and better experience is through creativity and innovation, but forget that creativity comes through us. Its not something we can reach out and attain. Rather, we have to make space for it and knock down the walls that block it.
Making space for creativity in challenging times requires vigilance over individual and collective thought and action. Space is created by ceasing thinking and constant doing, and by softening the physical and conceptual boundaries constructed in attempt to keep out everything not wanted, like vulnerability. It can be as simple as taking deep breaths and setting time aside for short periods of stillness. It can also be more challenging and require a lot of courage, putting oneself on the line without a safety net for one’s convictions, so to speak.
The challenges we’re dealing with now are opportunities for dropping resistance and defenses to receive the wave of creative energy that is always available. It comes through us when we let it. It takes faith. The biblical metaphor for our self-constructed creativity barrier is the Wall of Jericho. When we blast ours down, we’re then freed to enter our Promise Land. That’s the metaphor for the place and point of power from where we can expand our natural influence, and contribute the best of who we are to what is yet to be created.
Alignment Pricing Your Professional Services – Its a Conversation, not a Proposal
December 9, 2008 by Mary Wynne-Wynter · Leave a Comment
I’m playing around with my business right now. Its one of the great things about being an independent and an entrepreneur. You can try things.
This week an impulse to do something innovative with my fees just took hold. Granted, I’m interested in shifts to buyer power and business models like VRM that have sprung forth from that shift. But it just felt really important to take action as long as what I did passed my basic criteria that it be integral, that is:
- good for me and my business
- good for my clients
- good for my community
- some kind of greater good
I just feel so strongly that a lot of people need my help and I want to make it easier for them to get it and for me to give it. Its as simple as that; in fact it always has been but our resistance gets in the way of what’s easy and simple and creative.
Since the dawn of professional services we’ve made setting fees difficult and complex because we’re attached to and identified with a lot of beliefs and assumptions about them and the clients who pay them. I’ve decided to not believe, assume or expect that anymore. As a result of that shift, I’ve published “suggested fees” for my programs and will encourage anyone who has concerns or issues with the fees to converse simply and openly and honestly with me to align our:
- intentions
- readiness
- perceptions of value
- desires
In so many ways, personal, professional and social, we’re starting things over and we’re in it together. That’s why I want aligned partnerships, based on trust and focused on new direction and positive change. So I’ve decided to be that partner and give the fees space. They’ll find their natural level and I’ll have more time to play, dream and innovate.
The value of You!
November 24, 2008 by Mary Wynne-Wynter · Leave a Comment
RedShift: The New ROI-Of You
If everything you read or hear about money and finance contradicts your present experience, what you want and where you’re going, why look or listen? Think about it: do you want the so-called “experts” to determine your worth?
You may protest, saying you have $100 in the bank and owe $20,000, so you know you’re toast. Really? By what criteria? Most of the financial valuation criteria was designed for a world economy that bears little resemblance to the present, and maybe none to the near future.
So perhaps:
You’ve heavily invested in your physical well-being that will likely prolong your life for 20 years. Is that not a high-yield investment?
You’ve created a global micro-branded business that is not generating much revenue. What about the many intangible assets that can be amortized? How much? How long?
You’re beginning your encore career and are concerned with making yourself and the world better. How do you value your present and future impact? On how many lives? For how many generations even after you’re gone?
You’re sticking out, for 8 more years, a job you despise to meet your financial goals. How do you value what you really owe for that 8 years, or beyond?
The probable scenarios are countless. What does yours look like?
Remove your attention from the 100% negative financial reporting and boldly claim and create the value of you. Its not a fantasy. Its creative authority. Perhaps your -$19,900 negative worth is actually +$4 million. Which will you intend?.
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The RedShift Web Site Pages and the corresponding Blog: Creating Natural Influence, do not enable comments. I'm more comfortable getting feedback on social sites than here, where the work is so close to who I am, where I've been and where I'm going. If you have a comment or question, or would like to suggest a topic for an upcoming blog article, please contact me. Thank you.
