The Settle
April 18, 2010 by Mary Wynne-Wynter · Comments Off
My business is change facilitation and my sport is rowing. I’ve learned a lot about both from cox’ns who provide the inspiration for this 4th in a series of four posts about change leadership using social business initiatives as an example.
The first 3 posts were about:
- Shifting the vantage point through willingness, not willfulness.
- Releasing the fairy tale and attendant story-lines identified with what’s non-integral and non-sustainable.
- Creating the conditions in which innovation and productive friction can take place by embracing different perspectives and individual lenses on the new direction.
This post is about execution and action which require one of the most important parts of a race or practice that the cox calls: the settle. A lot of business leaders get this wrong. They launch a new project with a racing start and push everyone to hold that pace indefinitely. But its the settle that results in purposeful attention, high quality and finding the optimal rhythm together. Just like in the racing shell.
Like cox’ns, business leaders facilitate the shift from urgent desire to unity and trust, through giving the right feedback at the right time. Doing so requires a multi-dimensional awareness, what you and your team sense, feel, believe and embody..not just what you know or want.
The settle can’t be confused with settling for less because its a moment by moment refusal to be less, especially when it hurts. It must be understood as the collective action that creates shared responsibility for aligning with the desired results. In social business, those desired results are some form of creating natural influence in your communities and networks and with your audience.
If you lead like a cox’n, that natural influence could show up as gold.
The Lens On It
March 22, 2010 by Mary Wynne-Wynter · Comments Off
Its important to understand the difference between shift in belief and shift in perspective.
Beliefs shifts are identity, the “We’re the ones who.. (experience the world and our organization’s place in that world from a single present vantage point of power).”
That shared point of power is the one from which future opportunities, capabilities, culture, innovations, networks, relationships and processes are created. An example could be a shift from a push oriented to a pull oriented belief system from which a social business direction is created.
Team, partner, group, community and organizational members’ ability to shift will depend on both their individual desires and whether their individual complex systems of beliefs, assumptions and expectations align with or contradict the change intention.
But people will have vastly different perceptions about what, why and how. They’ll experience those through a personal lens involving their strengths, weaknesses, talent, skills, personality, risk tolerance, experience, maturity, shadow behaviors and many other factors.
A typical management response is to standardize and control in attempt to neutralize the impact of perception differences but the downside is to stifle innovation and productive friction. Trailer Park Boys provides an alternative.
If you’ve never seen or heard of it, Trailer Park Boys is a Canadian mockumentary about the residents of the Sunnyvale Trailer Park who share a Utopian vision of trailer park community including get rich quick schemes, getting high, circumventing the rules and regulations and staying out of jail. The stories center around three main characters who see the means to their desired fulfillment through different lenses.
Julian is tall, dark, handsome and a natural leader. He also has a glass of rum and coke permanently attached to his hand. A career criminal, Julian is the head of the extended Sunnyvale Trailer Park family and he always tries to take care of the people in the park, especially his best friends Ricky and Bubbles.
Ricky is Julian’s best friend and business partner, grows awesome dope, generally lives in his car, doesn’t always make the best decisions though and the boys often get in trouble as a result. However, Ricky’s heart is usually in the right place, especially when it comes to his family and friends.
Bubbles is the heart and soul of Sunnyvale, not to mention the smartest person in the park. If it were up to him Bubbles would lead a quiet life in the park. Unfortunately, he’s constantly getting caught up in Julian and Ricky’s schemes and is afraid they – or even he – will go to jail again.
Trailer Park Boys web site
There’s seven seasons of problem-solving, decision-making, change leadership, capability building, innovation and creative friction metaphor if you’re willing to think outside the trailer park.
The Fairy Tale
March 15, 2010 by Mary Wynne-Wynter · Comments Off
Social business is a direction that requires a shifted vantage point, one from which you view the world as it is, not as it was.
Social platforms and technologies are a subset of a bigger evolutionary shift in which economics and ecology are the same and can no longer be at odds with each other. That applies to the ecology of business in exactly the same way as it applies to the ecology of the biosphere. Survival depends, or inter-depends, on it.
The shifted business is holistic, or integral, meaning that everything it does is good for “me, we, you and all”. The shift is easy to grasp when there’s products involved and you’re weighing profits against labor exploited, resources consumed and environmental footprint. In professional, financial, knowledge and creative service businesses many impacts are invisible but infinitely reverberate nonetheless, positively or negatively affecting “me, we, you and all”.
All the knowledge, thought, concepts, ideas, solutions, content and actions (including social direction) initiate at the vantage point, or intention “we are the ones who….”.
How you answer that, and live up to it, and tell your new story, defines your direction and its alignment with evolution, or devolution. Its no longer possible to intend it both ways. It hasn’t been possible for decades but now is the time to let go of the attachment to the old story, which in essence has been a fairy tale. Ending the old story and replacing it with a new one creates uncertainty but doesn’t have to be a dreadful thing. That’s why the tales end with: “And they lived happily ever after.”
The Vantage Point
March 14, 2010 by Mary Wynne-Wynter · Comments Off
Established small business owners are conflicted about social business and the shift towards “pull” platforms. They try to move in the new direction but aren’t ready to let go of habitual practices.
They’re trying to grow and develop and at the same time protect and survive. They’ll go to great lengths to “sell” me on the rationalizations and justifications for their interruption-based sales and marketing tactics and their reporting-based internal systems, structures and procedures.
I’ve learned its impossible to convince anyone to shift his or her vantage point if that business owner doesn’t sense, is in denial about, or not not able to live up to, a new direction like social business. They’re just not there and can’t make “sense” of it. That doesn’t necessarily mean they’re lost causes.
We just have meet them where they are, let them fail and flail without judging them or jumping to unwanted conclusions on their behalf. “If you don’t act now it will be too late” is an example of one of those assumptions (and one that I’m prone to if I’m not vigilant).
Every client has a vantage point: their personal, or cultural, system of beliefs, competencies and desires. Professional service providers have two options:
- Tell them what’s wrong with where they are and what it costs them.
- Meet and accept them where they are if they’ll own it, present the corresponding opportunity and facilitate the shift to a new set of beliefs, competencies and desires.
I don’t know the right framework for the second option, but I know its not a plan.
The Enlightened Idea Wiki
February 21, 2010 by Mary Wynne-Wynter · Comments Off
We had an interesting and provocative discussion this week at Samadhi about the intersection of the evolution of media and the evolution of consciousness. It also turned out to be one of those times, when out of the blue and unexpectedly I got what I describe as “jacked up by the Field”.
I’ve found that philosophical discussions and meetups requiring rigor, have huge benefits for professionals and content creators in the change business, including:
- Linking and integrating ideas, solutions and content that seemed mutually exclusive.
- Bringing unconscious beliefs contradicting ideas, solutions and content, into awareness.
As I developed the post, the “enlightened idea wiki” came up and I think it has a lot of potential as a both a practice and content structure and model.
This is how it evolved. I’d recently spent a lot of time developing a presentation about models for professional service providers and content creators. The focus of the presentation is: The Credit. So when I read this NYT article, Author, 17, Says It’s ‘Mixing,’ Not Plagiarism, it brought up a good deal of righteous indignation that I was happy to share with others in my social communities who felt the same way, especially about her specific quote:
“There’s no such thing as originality anyway, just authenticity,” – Helene Hegemann
It felt so good and so right to rip into this with so many people who agreed with me.
Flash forward to the meetup. The discussion was preceded with a meditation and then a reading of an EnlightenNext Magazine column, Awakening to the blob, inspired by Mediated, Thomas de Zengotita. A quote from the book via the reading:
In a mediated world, the opposite of real isn’t phony or illusional or fictional—it’s optional. Idiomatically, we recognize this when we say, “the reality is…” meaning something that has to be dealt with, something that isn’t an option. We are most free of mediation, we are most real, when we are at the disposal of accident and necessity. That’s when we are not being addressed.
My unexpected lesson from the Field was hearing this young, intelligent writer’s honest expression of her vantage point with respect to de Zengotita’s work.
I discovered that terms and concepts actually exist to describe the experience of growing up in the postmodern era. I discovered that we are living in a mediated world, and I am a mediated girl.
Suddenly my righteous indignation about the 17 year old “mixing not plagiarizing” author seemed out of whack from the vantage point of my greater self who “meets” people where they are and without judgment. I realized that How Dare You! was my ego’s voice, justifying my resistance to a vantage point that threatened mine. That was an important shift.
A wiki post is a lot of work but I recommend creating one, maybe once a quarter. Here’s why. Like a great visual it takes a lot of seemingly disconnected, linear, small things and gives them form and expression in a way that adds dimension and artistic expression to your ideas, solutions and content.
Isn’t that a better use of your time than a quarterly plan?
Let Me Interrupt
February 20, 2010 by Mary Wynne-Wynter · Comments Off
Someone asked me the other night what kind of coaching I do and without thinking I responded: paradoxical.
Most clients I work with want my help marketing their ideas, solutions and content. They’re very receptive to my approach:
- create your “one of a kind” point of power at the edges or intersections – markets, industries, areas of interest or expertise etc.
- discover your voice and develop your stories around that point of power
- give and don’t hold back
And then they get scared and overwhelmed and go back to their old ways which stopped working long ago: email blasts, snail-mail announcements, hiring the magical business development manager, handing out cards at networking meetings etc. They give themselves over to the habitual impulse to interrupt instead of giving themselves over to their story.
When the old methods fail I suggest examining and clearing, with my facilitation, the assumptions and expectations blocking change. And that’s when the paradox kicks in. Because this is what they believe the process should be: telling me their stories! How they got where they are. Why they do what they do. The history, the details and most of all – the reasons.
They claim to be very receptive to my simple approach: unconditional permission to allow me to interrupt if I start to get more information and story than I need to know in order to facilitate an identity shift. Then I interrupt 5 times in 10 minutes and its “Call in the Marines”.
If it weren’t for paradox it would be easy, right?
Think about it this way:
Story is your ideas, solutions, and brand in form – the content.
Identity is your beliefs, assumptions and expectations “minus” the content (story, knowledge, thinking, form).
Do You Care About Me?
February 16, 2010 by Mary Wynne-Wynter · Comments Off
I confess. I rarely comment. But since I want to participate more I thought Google Buzz might be a good sharing and discussion platform.
So this is what I’ve observed after a few days experimenting with Buzz: very few tech/business people, often referred to as celebrities, dominate the public discussions. The vast majority of those who follow them race to make comments, agree or disagree, troll, rail against, offend, self-promote, cross-promote, ask for something, spam, praise and sometimes add value. This of course, is nothing new in public discussion groups.
What’s different and dramatic now is the scale…something like 10 million Google Buzz posts the first few days. So I followed a few of the celebrities, and observed how they engaged an almost instantaneous swarm of tens of thousands of followers. My sense: a collective need arises that I can only describe as: “Do You Care About Me?”. And I thought…do they care? How? And what does care even mean?
I can’t think of a better starting point for any brand (including global microbrands) to grow and develop in the Web 2.0 and beyond world, than to ask those questions. This is my first pass at a framework to facilitate that process. I followed a model that I created years ago for knowledge awareness, and its been valuable.
Why do it? Because to care is the natural state and point of power. Its also a state tremendously negatively affected by contradicting and limiting complex belief systems that inhibit growth and development.
“I Care” – is there a better way to change the status quo?
The Credit
February 1, 2010 by Mary Wynne-Wynter · Comments Off

My granddaughters recently gave me a painting embedded with sea glass that we’d collected together. They know I love to get things they created and this was really nice since they’d made it together.
Emily, who is younger was especially intent on pointing out that she was the one who found the light purple piece in the center and that it was “very rare, Nano”. I remember the day we were on the beach searching and collecting. She wasn’t finding as many as me and Sam, her older sister, and she was getting frustrated. Just before we left she found the purple glass and I made a big deal about it. I was so proud of her for remembering and being sure she got the credit a whole year later.
And Samantha was equally impressive. She didn’t try to upstage Emily. As anyone with kids knows, that’s not how it always plays out. She could have just as likely said “you got the purple but look at all the dark blue I got so I’m even better, ha ha weirdo!” But Sam gave, and Emily accepted the credit naturally and with grace.
Since then I think a lot about credit which I’ve concluded is a greatly underrated factor in the probability of personal or cultural change success or failure. Last week, for example, I concluded that the issue of credit was the singly largest block to any kind of political change progress. Thanks to the girls I now accept that credit is part of a complex system of beliefs with which I’d completely, but unconsciously identified..for most of my life! That lack of awareness, of course, drove many of my responses and reactions to challenging job, sport, school, family and team experiences.
I wanted to share what I’d learned. A new model and accompanying presentation that I was developing for solo professionals and content creators interested in WordPress and innovative business models provided the venue.
Art and Idea Credit: Samantha Wynne & Emily Wynne, Artists / Entrepreneurs
Continual Link Making
December 21, 2009 by Mary Wynne-Wynter · Comments Off
I recently met some good friends, at a funky diner loved by rowers, for our annual holiday breakfast. One of us noticed a new menu item “Albanian Omelet”. We laughed about what it could be and I told them I was reminded of the great movie Wag the Dog about the government’s staging a fake war with Albania to distract the public from a presidential sex scandal.
Come to find out we all loved the movie and started to discuss the characters, actors and quotes. I talked about how my favorite was Dustin Hoffman as Hollywood producer Stanley Motss who, despite insane obstacles and setbacks, successfully creates just enough faked footage, music and hype to accomplish what he was hired to do: get the president re-elected. He considers it his finest work but when he discovers that he’ll never get the credit for it, he threatens to go public with the scheme and he’s assassinated.
Conrad ‘Connie’ Brean: Stanley, don’t do this. You’re playing with your life here.
Stanley Motss: F*** my life. I want the credit.
I told my friends that I think of that line all the time when I’m involved with emerging social business models, collaboration and sharing. How do you deal with “who gets the credit?” One of my friends, a biotech analyst, described how critical and challenging that exact question is in her company, industry and in the scientific community at large. It was great to get her insights. As soon as I got in my car I wrote a few notes about it on an index card under “blog idea”.
So why is this important? Because so many people think that they don’t have some mysterious “what it takes” to create unique and original ideas, solutions and content. I hear it all the time: “I’m missing the research, the talent, the skills, the time, the experience, the clients, the degree, the influencers…” Not true. All it takes is natural curiosity, conversations about anything and everything with everyone, love and excitement about how its all connected, playing around with metaphor, and a $2 pack of index cards.
Is it hard work? Sometimes, except when its fun and easy and you can stop pushing to make it happen and just let it happen.
Facilitating Brainstorming
November 24, 2009 by Mary Wynne-Wynter · Comments Off
One of the challenges for the brain-storming session facilitator is finding the balance between giving everyone an opportunity to participate while directing the flow and the process.
People with problems, who feel passionate about their unmet needs, may not be ready to articulate an idea or solution but have a strong desire to be heard. So they tell their story in detail and understandably, resent being interrupted. However, most detail and back-story falls outside the session’s purpose and can result in resentment from the group if too much time gets used up in the telling.
Facilitators can handle this typical scenario by making a brief, simple and friendly upfront agreement with the group, requesting that people:
- present an idea or solution to a problem, or…
- present a problem and ask the group for solutions or ideas
Asking for a show of hands as agreement to the process works great. At the closing, thanking the group for their behavioral change provides acknowledgment and reinforcement.
Its unlikely that everyone will change. Some people may fall back into their habit of providing more data and detail than is needed or desired. In those cases, its probably better for the overall dynamic to let it go because anything more than a gentle and friendly reminder could have a negative impact on the individual and on the energy in the room.
Notice your own feelings. If there’s frustration in you, remind yourself that perfectionism and over-reliance on process are creativity and spontaneity killers. You can improvise and make adjustments to the content and the schedule on the fly. Those are small trade-offs for creating an atmosphere of inclusiveness, trust and respect.
