Solo Professional Service Providers: What Business Are You In?
October 14, 2008 by Mary Wynne-Wynter · Leave a Comment
We’re in a financial crisis and possibly an economic downturn which means there’s even more advice being given, targeting independent professionals, than in more stable times. Most of it’s marketing related: being seen and heard, getting blog traffic and comments, building links, viral methods, etc. Its easy to get swept up in the speed, urgency and sheer volume of what you “should” do to succeed .
I suggest checking in with yourself and going the other way: slow down, be still and narrow your focus.
Early in 2008 I was deeply moved reading Suzanne Pleshette’s obituary and her philosophy about the entertainment industry and I blogged about it back then. I believe her philosophy is even more significant now:
“I’m an actress, and that’s why I’m still here,” she said in a 1999 interview. “Anybody who has the illusion that you can have a career as long as I have and be a star is kidding themselves.”
I believe that much of the great advice out there is for those who aim for stardom and not for actors. Solo psf’s are actors (although some are both). Know the business you’re in. You see, clients don’t care about stars. Clients are the most selfish species on the planet and they only care about themselves and what you’ll do for them. And rightfully so - its what they pay for and trust in! If you identify with the business of being a star, clients will quickly pick up on the vibe that its about you first, not them.
I’m not saying to ignore or discount great advice and information but rather that you filter it through a solo professional firm’s lens and follow and adopt it from a “client first” perspective. Remind yourself daily about the business that you’re in and commit to it for the long term.
Social Networks Part 4: Quantitative ROI
October 6, 2008 by Mary Wynne-Wynter · Leave a Comment
RedShift Social Media-Network Model for Business
Businesses across all industries are paying more attention to social networks which are predicted to explode worldwide. Although clearly there’s tremendous opportunity and potential it can be overwhelming to grasp the rapid disruption happening and the voluminous information getting pushed out.
Decision makers need help discerning what’s valuable from what’s hype and in taking a direction that makes sense for them. My goal is to help them do that with a unique 4-stage map that is more strategy than tactics and more visual than wordy.
My posts on stages 1-3 are:
- Social Networks Part 1: Community Segmentation
- Social Networks Part 2: Integration
- Social Networks Part 3: Qualitative ROI
The purpose integral to my model is that businesses of all size increase their natural natural influence by using social networks to expand their social capital, brand awareness and sense response skills and abilities.
The quantifiable return in my model is the sum of actionable metrics that follow the qualitative experiential learning of the earlier phase. What’s most important in the very organic world of social networks, is patiently directing the movement, or progression from one stage to the next and not losing commitment to authentic community relationship-building in the quest for ROI.
I developed this model to support a practical approach to social media with recommendations including:
- Determine if and how social networks can help you grow your business and/or improve profitability.
- Accept the disruption resulting from a shift from seller to buyer power.
- Involve people in the decision making process who will challenge assumptions and habitual responses to change and disruption.
- Understand that it will take two years to measure returns on integrating social networks, whether external, internal (behind the firewall), or both.
- Model natural and authentic communications both offline and online and give incentives for participation.
- Don’t wait, over-plan, over-control, micro-manage or over-analyze. Adopt a test and learn approach to social networks.
- Be open-minded and creative about results and metrics you choose to track, knowing that you could get an unexpected equivalent result, or something even better.
- If the above don’t convince you, consider the cost to your business of doing nothing.
Use visuals to simplify and clarify.
August 26, 2008 by Mary Wynne-Wynter · Leave a Comment
RedShift: Natural influence expansion in the connected world
Most of the popular small business advice is tailored to product companies. That’s because service firms are always more challenging to define and differentiate without creating complexity which then leads to confusion. And that confusion will increase as new small and solo professional service firms are founded by generalists, multiple careerists and encore careerists.
The nimble solo psf’s are uniquely able to create services for evolving markets that emerge from disruption, convergence and shifting demographics. Their challenge is to simply and effectively communicate who they are, where they’re going and how they help their clients.
If I can’t easily explain my content, I step back, formulate a question that I think needs to be answered and then convey that answer in some visual format. I give my right brain the right of way so to speak. I know its a highly effective method for gaining “creative clarity” and I use it extensively and successfully in client work.
Here’s a recent example of mine. To improve my ability to more clearly communicate RedShfit’s benefits to my clients and community, the question I asked myself is: How do RedShift programs create natural influence and why is that good?
By creating the graphic, I let my right brain (mostly) give me the answer.
You don’t need high-end graphics skills to do this; a whiteboard sketch is great. I used CmapTools for the natural influence concept map.
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Naturally influence the sales call
August 25, 2008 by Mary Wynne-Wynter · Leave a Comment
If you’re in professional services you’re hearing some version of this when you make a sales call: “All this blogging and social networking and having conversations is too much work, too expensive, giving my expertise away for free and just another passing fad. I need to get good leads because I know I can close the business if I have the leads. So I want you to help me with a business development plan so that I meet my business and life goals and objectives.”
In the past, I’d be immediately mentally rehearsing my exit thinking “they’re clueless, don’t waste your time, there’s nothing here.” I’m now practicing a better response by being be present with, open to and curious about these potential clients. My approach is to meet them where they are and drop any attachment to getting their business. I don’t try to persuade them about anything, its futile. And I avoid getting drawn into long, detailed story and history, its meaningless.
What I commit to is understanding how a business owner responds to change out of old habit and then continually reinforces the counter-directing assumptions by endlessly, willfully and forcefully repeating them. “Push” is the modus operandi. But “push back” is no longer mine. That alone can shift the dynamic of the meeting and create an opening for inquiry, deep listening, re-framing and shared understanding. Whether new business results or not, positive fulfillment, often indirectly, unfailingly corresponds with my choice to be naturally influential, even when the sales call seems hopeless.
I may not get a new client, but I’ll definitely gain a new friend.
Positioning
June 10, 2008 by Mary Wynne-Wynter · Leave a Comment
Another metaphor found me last night as I was browsing through my rss feeds.
A popular marketing blogger/author wrote a dire post about the urgency (emergency!) of paying off credit cards and recommended drastic personal spending cutbacks including eating rice and beans for a year.
Another popular blogger wrote about how the fearless small business, that embraces a “So screw it. Let’s ride.” belief is poised for a treasure chest business bonanza.
The third was a Mac blog about the new iPhone which has a very cool built-in GPS (Global Positioning System).
It struck me that we have the choice in every moment to choose our personal and professional life experience GPS. The two bloggers provide radically different views about how to respond to change and there are limitless directional choices beyond these two. I’m not advocating either. I do want to point out that our beliefs are like GPS satellites. They unfailingly get us to the destination based upon our input, that is our beliefs, intentions and assumptions, into our system.
If we commit to and urgently prepare for survival our belief satellites put us on the scarcity, subsistence and lack highway for as long as we intend that. If we commit to and are poised for success and a huge demand for our services, then that’s the road on which we’ll travel and the destination we’ll arrive at.
What do you call your positioning system? I like FPS (Field Positioning System). Other possible replacements for global are: universe, spiritual, source, etc. Whatever you call your positioning system, be vigilant about what you choose to believe, and then just set cruise control and D.R.I.V.E.
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self-awareness, solo professional service firm
Natural Influence
June 5, 2008 by Mary Wynne-Wynter · Leave a Comment
People expect results from personal, professional and organizational change programs.
Individuals, executives and business owners make the connection that shifting beliefs, relying on presence and not just strategy, and responding to problems from a higher emotional and social IQ aligns with their personal and organizational bigger games.
But I often hear some version of the question “to what end?”. There’s a need to experience some positive result that reinforces the work of change.
I suggest noticing your natural influence and realizing it as a wonderful, and often unexpected benefit of increased self-awareness.
I call it natural influence as derived from the root meaning “flow into” and contrast it to the more widely used meaning that I label “artificial influence”.
Relating to others with natural influence may feel soft and vulnerable and “too easy” at first, but its an authentic point of power for communications leadership, building trust, gaining support and developing and deepening relationships.
Stories about the positive impact of natural influence that I’ve recently heard, or personally experienced include:
- job interviewing
- giving a business presentation
- submitting a thesis proposal
- attending couples counseling
- expanding social network
- negotiating personal finance
- sales and marketing
- gaining project and program support
- providing feedback and review
- a new blog
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empathy, leadership, self-awareness, solo professional service firm, natural influenceStrategy
May 14, 2008 by Mary Wynne-Wynter · Leave a Comment
I’ve always been quite proud of and grateful for my skill, talent and experience in strategy. The ability to figure out all the angles, possibilities, scenarios and methods for problem solving and decision making served me very well in both my professional and personal life. Or so I thought.
Because over the past year I’ve shifted as I’ve realized that my being strategic about certain aspects of my personal reality was a (lifelong!) habitual, albeit sophisticated, attempt to control when non-resistance, or willingness to let go, accept and receive, was the better response. And these old habits, particularly when they’re connected to safety and survival needs (my specialties), tend to sneak back in and get the ego involved when I least expect it, during meditation for example.
But gradually, and sometimes in leaps and bounds, there’s a great sense of ease and relief in letting go of attempting to control through strategic means that which we don’t have control over and in fact never did have control over.
So for the past days I’ve been going through a lot of my material, and books, and notes to try to synthesize, re-frame and present this material visually and creatively to maximize its value to my readers and clients. I wanted to come up with a compelling diagram or clever map that would provide a starting point to answering the question: when is strategy the correct response and when does it counter-direct? The harder I tried, the less I accomplished and the worse I felt until I finally realized that I was being strategic…again.
So I allowed myself a few minutes of stillness to see what came up and this came up:
Relief.
Technorati Tags:
self-awareness, solo professional service firm, source