The Fairy Tale
March 15, 2010 by Mary Wynne-Wynter · Comments Off
Social business is a direction that requires a shifted vantage point, one from which you view the world as it is, not as it was.
Social platforms and technologies are a subset of a bigger evolutionary shift in which economics and ecology are the same and can no longer be at odds with each other. That applies to the ecology of business in exactly the same way as it applies to the ecology of the biosphere. Survival depends, or inter-depends, on it.
The shifted business is holistic, or integral, meaning that everything it does is good for “me, we, you and all”. The shift is easy to grasp when there’s products involved and you’re weighing profits against labor exploited, resources consumed and environmental footprint. In professional, financial, knowledge and creative service businesses many impacts are invisible but infinitely reverberate nonetheless, positively or negatively affecting “me, we, you and all”.
All the knowledge, thought, concepts, ideas, solutions, content and actions (including social direction) initiate at the vantage point, or intention “we are the ones who….”.
How you answer that, and live up to it, and tell your new story, defines your direction and its alignment with evolution, or devolution. Its no longer possible to intend it both ways. It hasn’t been possible for decades but now is the time to let go of the attachment to the old story, which in essence has been a fairy tale. Ending the old story and replacing it with a new one creates uncertainty but doesn’t have to be a dreadful thing. That’s why the tales end with: “And they lived happily ever after.”
Social Business Vantage Point
March 14, 2010 by Mary Wynne-Wynter · Comments Off
They’re trying to grow and develop and at the same time protect and survive. They’ll go to great lengths to “sell” me on the rationalizations and justifications for their interruption-based sales and marketing tactics and their reporting-based internal systems, structures and procedures.
I’ve learned its impossible to convince anyone to shift his or her vantage point if that business owner doesn’t sense, is in denial about, or not not able to live up to, a new direction like social business. They’re just not there and can’t make “sense” of it. That doesn’t necessarily mean they’re lost causes.
We just have meet them where they are, let them fail and flail without judging them or jumping to unwanted conclusions on their behalf. “If you don’t act now it will be too late” is an example of one of those assumptions (and one that I’m prone to if I’m not vigilant).
Every client has a vantage point: their personal, or cultural, system of beliefs, competencies and desires. Professional service providers have two options:
- Tell them what’s wrong with where they are and what it costs them.
- Meet and accept them where they are if they’ll own it, present the corresponding opportunity and facilitate the shift to a new set of beliefs, competencies and desires.
I don’t know the right framework for the second option, but I know its not a plan.
Let It Run
March 10, 2010 by Mary Wynne-Wynter · Comments Off
In rowing, one of the calls that coxswains and coaches make is “let it run”. That means the rowers stop rowing and the boat continues to move through the water on its own momentum, until it stops. Pause drills are similar. Rowers stop rowing and start again at different points in the stroke in order to feel balance, synchrony and flow.
Speakers can use these techniques because the need to “run-on” and never, ever pause completely prevents them from connecting with or relating to their listeners.
This stems partly from fear of being interrupted and losing air-time. Interruption is rampant in the attention economy. Politicians interrupt, commentators interrupt and celebrities interrupt each other even if it means hijacking a major award show:
Roger Ross Williams / Elinor Burkett at the 2010 Oscars.
Taylor Swift / Kanye West at the 2009 VMA’s.
Those aren’t the only kinds of interruptions. Others include the streams on listeners’ devices as well as on the backchannels that are now being integrated with talks and presentations. Anonymity gives cover to troll-like, negative behavior that can spread through the audience, sometimes turning it against the speaker.
These changes present new kinds of challenges for facilitators and moderators. But what can a speaker do other than try to outrace, drown out or crowd out interruptions, multi-tasking and waves of unfavorable reaction?
Stop, feel and accept the individual, collective and spatial energy in the room.
Connect with one person at a time on the deepest possible level through the pauses, letting the message resonate. Its better to be in relational presence with a few listeners by holding the space rather than to desperately or forcefully fill it up.
Rowers practice letting the boat do the work for them by allowing it to glide under them as they take their rest. In the collaborative, connected world, the lines between speakers and listeners are blurred and the dynamic has shifted. To attempt to control and resist those changes is a missed opportunity to “let it run”.
Just This Once
February 22, 2010 by Mary Wynne-Wynter · Comments Off
It used to be called “getting over” but you don’t hear that expression anymore. You expect it in the public so that’s not getting over. You join the private to get away from it and resent it when it shows up, which it does, more than ever. Some now call it hustle.
- The moderator continually requests that participants keep their comments within the topic, framework and agenda but the hand keeps going up and the interruption is “just this once”.
- The group’s charter includes never using the group for business solicitation or self-promotion and a new member tries to sneak one in that’s barely camouflaged and the interruption is “just this once”.
- The professional service provider provides free, search-able access to ideas, solutions and content but the uncommitted client interrupts to ask for and discuss what’s already easily available “just this once”.
This self-management technique is the best way to discern if you’re the perp or the victim of getting over. Ask yourself “what would this look like if everyone chose to do this just this once?” The key word is choose. Don’t choose or settle for the wrong hustle, unless you’re Superfly.
The Enlightened Idea Wiki
February 21, 2010 by Mary Wynne-Wynter · Comments Off
We had an interesting and provocative discussion this week at Samadhi about the intersection of the evolution of media and the evolution of consciousness. It also turned out to be one of those times, when out of the blue and unexpectedly I got what I describe as “jacked up by the Field”.
I’ve found that philosophical discussions and meetups requiring rigor, have huge benefits for professionals and content creators in the change business, including:
- Linking and integrating ideas, solutions and content that seemed mutually exclusive.
- Bringing unconscious beliefs contradicting ideas, solutions and content, into awareness.
As I developed the post, the “enlightened idea wiki” came up and I think it has a lot of potential as a both a practice and content structure and model.
This is how it evolved. I’d recently spent a lot of time developing a presentation about models for professional service providers and content creators. The focus of the presentation is: The Credit. So when I read this NYT article, Author, 17, Says It’s ‘Mixing,’ Not Plagiarism, it brought up a good deal of righteous indignation that I was happy to share with others in my social communities who felt the same way, especially about her specific quote:
“There’s no such thing as originality anyway, just authenticity,” – Helene Hegemann
It felt so good and so right to rip into this with so many people who agreed with me.
Flash forward to the meetup. The discussion was preceded with a meditation and then a reading of an EnlightenNext Magazine column, Awakening to the blob, inspired by Mediated, Thomas de Zengotita. A quote from the book via the reading:
In a mediated world, the opposite of real isn’t phony or illusional or fictional—it’s optional. Idiomatically, we recognize this when we say, “the reality is…” meaning something that has to be dealt with, something that isn’t an option. We are most free of mediation, we are most real, when we are at the disposal of accident and necessity. That’s when we are not being addressed.
My unexpected lesson from the Field was hearing this young, intelligent writer’s honest expression of her vantage point with respect to de Zengotita’s work.
I discovered that terms and concepts actually exist to describe the experience of growing up in the postmodern era. I discovered that we are living in a mediated world, and I am a mediated girl.
Suddenly my righteous indignation about the 17 year old “mixing not plagiarizing” author seemed out of whack from the vantage point of my greater self who “meets” people where they are and without judgment. I realized that How Dare You! was my ego’s voice, justifying my resistance to a vantage point that threatened mine. That was an important shift.
A wiki post is a lot of work but I recommend creating one, maybe once a quarter. Here’s why. Like a great visual it takes a lot of seemingly disconnected, linear, small things and gives them form and expression in a way that adds dimension and artistic expression to your ideas, solutions and content.
Isn’t that a better use of your time than a quarterly plan?
Let Me Interrupt
February 20, 2010 by Mary Wynne-Wynter · Comments Off
Someone asked me the other night what kind of coaching I do and without thinking I responded: paradoxical.
Most clients I work with want my help marketing their ideas, solutions and content. They’re very receptive to my approach:
- create your “one of a kind” point of power at the edges or intersections – markets, industries, areas of interest or expertise etc.
- discover your voice and develop your stories around that point of power
- give and don’t hold back
And then they get scared and overwhelmed and go back to their old ways which stopped working long ago: email blasts, snail-mail announcements, hiring the magical business development manager, handing out cards at networking meetings etc. They give themselves over to the habitual impulse to interrupt instead of giving themselves over to their story.
When the old methods fail I suggest examining and clearing, with my facilitation, the assumptions and expectations blocking change. And that’s when the paradox kicks in. Because this is what they believe the process should be: telling me their stories! How they got where they are. Why they do what they do. The history, the details and most of all – the reasons.
They claim to be very receptive to my simple approach: unconditional permission to allow me to interrupt if I start to get more information and story than I need to know in order to facilitate an identity shift. Then I interrupt 5 times in 10 minutes and its “Call in the Marines”.
If it weren’t for paradox it would be easy, right?
Think about it this way:
Story is your ideas, solutions, and brand in form – the content.
Identity is your beliefs, assumptions and expectations “minus” the content (story, knowledge, thinking, form).
Do You Care About Me?
February 16, 2010 by Mary Wynne-Wynter · Comments Off
So this is what I’ve observed after a few days experimenting with Buzz: very few tech/business people, often referred to as celebrities, dominate the public discussions. The vast majority of those who follow them race to make comments, agree or disagree, troll, rail against, offend, self-promote, cross-promote, ask for something, spam, praise and sometimes add value. This of course, is nothing new in public discussion groups.
What’s different and dramatic now is the scale…something like 10 million Google Buzz posts the first few days. So I followed a few of the celebrities, and observed how they engaged an almost instantaneous swarm of tens of thousands of followers. My sense: a collective need arises that I can only describe as: “Do You Care About Me?”. And I thought…do they care? How? And what does care even mean?
I can’t think of a better starting point for any brand (including global microbrands) to grow and develop in the Web 2.0 and beyond world, than to ask those questions. This is my first pass at a framework to facilitate that process. I followed a model that I created years ago for knowledge awareness, and its been valuable.
Why do it? Because to care is the natural state and point of power. Its also a state tremendously negatively affected by contradicting and limiting complex belief systems that inhibit growth and development.
“I Care” – is there a better way to change the status quo?
The Credit
February 1, 2010 by Mary Wynne-Wynter · Comments Off
My granddaughters recently gave me a painting embedded with sea glass that we’d collected together. They know I love to get things they created and this was really nice since they’d made it together.
Emily, who is younger was especially intent on pointing out that she was the one who found the light purple piece in the center and that it was “very rare, Nano”. I remember the day we were on the beach searching and collecting. She wasn’t finding as many as me and Sam, her older sister, and she was getting frustrated. Just before we left she found the purple glass and I made a big deal about it. I was so proud of her for remembering and being sure she got the credit a whole year later.
And Samantha was equally impressive. She didn’t try to upstage Emily. As anyone with kids knows, that’s not how it always plays out. She could have just as likely said “you got the purple but look at all the dark blue I got so I’m even better, ha ha weirdo!” But Sam gave, and Emily accepted the credit naturally and with grace.
Since then I think a lot about credit which I’ve concluded is a greatly underrated factor in the probability of personal or cultural change success or failure. Last week, for example, I concluded that the issue of credit was the singly largest block to any kind of political change progress. Thanks to the girls I now accept that credit is part of a complex system of beliefs with which I’d completely, but unconsciously identified..for most of my life! That lack of awareness, of course, drove many of my responses and reactions to challenging job, sport, school, family and team experiences.
I wanted to share what I’d learned. A new model and accompanying presentation that I was developing for solo professionals and content creators interested in WordPress and innovative business models provided the venue.
Art and Idea Credit: Samantha Wynne & Emily Wynne, Artists / Entrepreneurs
Content IS Action
January 24, 2010 by Mary Wynne-Wynter · Comments Off
I have strong feelings about that statement after attending awesome WordCamp Boston, #wcbos, yesterday. It inspired me to respond to the many variations of a statement I often hear and see:
“Enough with the content, its action that really matters”.
Content and action aren’t mutually exclusive. Content is directed movement (action) in form: written, audio and video.
I can’t think of any action that doesn’t correspond with content, including:
- communicating – stories
- meeting – recaps
- directing – strategy
- sharing – posts & comments
- teaching – course work
- designing – visuals
- preparing – notes
- helping – feedback
- marketing – web pages
- systematizing & processing – applications
- searching & researching – aggregated information
- presenting – shows
- entertaining – scripts
- playing – toys
I think this is very important for anyone just starting out, or struggling with content creation. Don’t buy into the myth that you’re sacrificing action for content. They’re hand in hand.
Photo credit:
Title: hand in hand
Artist: Lumatic on flickr
Have Hierarchy Issues?
January 22, 2010 by Mary Wynne-Wynter · Comments Off
I took part in an meditation/meetup last night with the Boston Integral Commons (Ken Wilber group) that included an interesting reading of a dialogue between Andrew Cohen & Ken Wilber: Creative Friction – Community and the Utopian Impulse in a Post-postmodern World.
A lively and challenging discussion followed about how we can use the theories and frameworks in practical ways to continually raise our group’s evolutionary consciousness. For me, the biggest challenge was how to not get caught in resistance to hierarchy, inherent to this evolutionary process theory. I wasn’t concerned, though, and left the meeting in high spirits to go along my entrepreneurial, hierarchy-free way.
That lasted exactly 20 minutes.
I checked my email and saw that I was in the midst of a messy conflict triggered by a communication from me to others in a community very important to me. I suddenly realized that most of my conflicts of the past 2 years were tied to my lack of hierarchy sense. Earlier, one of the Integral Group members piqued my interest when he talked to me about how some people excel in hierarchical spaces, and others (like me) don’t because they’ve not lived enough in that space to develop the requisite competencies. It all made perfect sense to me and I enthusiastically agreed with him totally unaware that I was simultaneously protecting my “hierarchy sucks” belief.
No way was this series of events last night a coincidence; it was a test.
So I want to share this learning. If you do something in integrity that results in conflict and you sense a repeating pattern, you may want to examine your beliefs about hierarchy as unnatural, judgmental or even threatening. If so, that’s the ego in you but also an opportunity to build your vigilance (“V”) discipline and to be more mindful of its practical application to inter-personal conflict and most importantly, to internal contradiction blocking the evolution of your own consciousness.
The instant you believe in the evolution of consciousness, you have to accept hierarchy at the level of the self, at the level of the soul, and that backs narcissism right into a corner. – Andrew Cohen
By mid-morning, my conflict resolved. There was no effort or push-back or sacrifice or guilt or doing much of anything at all. In fact, it was almost as it it never happened – but better.
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The RedShift Web Site Pages and the corresponding Blog: Creating Natural Influence, do not enable comments. I'm more comfortable getting feedback on social sites than here, where the work is so close to who I am, where I've been and where I'm going. If you have a comment or question, or would like to suggest a topic for an upcoming blog article, please contact me. Thank you.