Compared to What?
June 3, 2009 by Mary Wynne-Wynter · Comments Off
Someone I’m close to who’d been upset about her 401k losses, said she’s now feeling a lot better about it. The reason: everyone else has lost the same percentage, so its relative.
Its an interesting exercise to notice how much of our thinking is relative. By relative I mean judging and responding to the events in our personal and business lives in comparison to others’ lives, or in comparison to our own lives, as we remember or anticipate them. This occurs so frequently that its considered natural. But when you challenge it in yourself, and in your organization and culture, you become aware of the negative results that follow:
- scarcity - more for you means less for me
- exclusiveness - keeping you / them out
- superiority / inferiority
- withholding / protectiveness
Transformational change takes place at least partially in the absolute, where no boundaries exist between or among us. Social business models and tools provide a great staging area for personal and organizational transformation but only if there’s willingness to be conscious of, and to act upon what’s true for and in us all.
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Space
May 20, 2009 by Mary Wynne-Wynter · Comments Off
We’re made up of more space (dark energy and dark matter) than visible form and matter, but we spend most of our lives totally identified with the latter. Its one thing to think about the concept of spaciousness but yet another to experience it, for even a short period of time. Anyway, why would we want to and how do we do that?
We want to because we now know that the physical and conceptual structures that we’re identified with are unstable and will be replaced with new ones that are yet to be created. We want to be part of that. But fear and worry about that instability, and how it will affect our lives and businesses, lead to more attachment and rigidity that then shows up in how we respond to change: protection, judgment, guilt, resentment, complaining, blame, etc.
So instead of a desired growth direction we get stuck on the survival path. Life and business experience becomes relentless reactivity to an endless series of crises and lack . We know that the way towards new and better experience is through creativity and innovation, but forget that creativity comes through us. Its not something we can reach out and attain. Rather, we have to make space for it and knock down the walls that block it.
Making space for creativity in challenging times requires vigilance over individual and collective thought and action. Space is created by ceasing thinking and constant doing, and by softening the physical and conceptual boundaries constructed in attempt to keep out everything not wanted, like vulnerability. It can be as simple as taking deep breaths and setting time aside for short periods of stillness. It can also be more challenging and require a lot of courage, putting oneself on the line without a safety net for one’s convictions, so to speak.
The challenges we’re dealing with now are opportunities for dropping resistance and defenses to receive the wave of creative energy that is always available. It comes through us when we let it. It takes faith. The biblical metaphor for our self-constructed creativity barrier is the Wall of Jericho. When we blast ours down, we’re then freed to enter our Promise Land. That’s the metaphor for the place and point of power from where we can expand our natural influence, and contribute the best of who we are to what is yet to be created.
The Prequel to Your Show
April 26, 2009 by Mary Wynne-Wynter · Comments Off
I’m a big Battlestar Galactica fan. I’ve watched most episodes several times to understand the story’s complex arcs, but always had some unanswered questions. The producers and writers clearly wanted to challenge the audience, and succeeded.
Despite my passion for BSG, my expectation for the recent first episode of the prequel, Caprica, was fairly low. The initial reviews were lukewarm so I figured it wouldn’t live up to the BSG series and might confuse me. I was wrong. It was great.
Since watching it, I’ve been thinking about the value of the backstory to bloggers, speakers and solo professional and creative practitioners.
You know how the prequel is usually done in business. The writer or speaker either begins with, or interjects some version of “now let me tell you a little bit about myself”. Its a literal and linear approach, although sometimes effectively interjecting anecdote and humor as it explains. The Ron Moore (BSG and Caprica Executive Producer) approach is much more interesting. It doesn’t explain, it unfolds. The audience has to be more attentive in order to connect the slender threads between past and present. So its a compelling and inclusive user experience and not a boring account.
Your backstory can be woven through your content. Its your personal myth: defining moments, experiences, insights, synchronicity, dreams, joy, metaphor, suffering and learning that you made happen or let happen and that changed you. Your readers, viewers and listeners won’t be bored, and they won’t be confused about what they really most want to know: who are you?
Claim Your Clients
April 22, 2009 by Mary Wynne-Wynter · Comments Off
A friend told me she and her partner had been looking at a mirror in Ikea for 6 months. It started at $70 and although it kept getting marked down, they didn’t buy it because they didn’t need it. The other day it was $9.99 so they bought it and put it away for now.
Several solo business friends commented that if it takes that much discounting to sell a product in this economy, how can professional and creative service providers sell?
Well, there’s always another store discounting their mirrors. But you’re the only one who does what you do and that’s how you (your global microbrand) show up everywhere.
And once a person shows up in your “store”, you have the ability to sense their unmet needs and you have the systems in place to immediately begin sharing with, inspiring and supporting them. When they’re ready to purchase, they’re already your treasured client and the project is already in process. If they don’t buy you still get a return on your natural influence: learning, content and permission assets, social capital.
You’ve shifted your consciousness from being attached to specific results and outcomes to being poised and ready to receive from indirect channels that unexpectedly appear when you’re not waiting and not urgently pushing for them. You’ve released your concerns and worries to a higher power so you can focus on creating and being of service.
I hope these statements hold at least some truth for you. If so, you’re probably unconcerned with discounting to make a sale.
Wormhole image credit: visualparadox.com
Choose Your Past
April 20, 2009 by Mary Wynne-Wynter · Comments Off
Social media is re-connecting people who’ve been out of touch for ages. As we tell out our “stories” to long-lost friends, its easy to fall back into the point-of-view of a former self, who may be a lesser self.
You know it when it happens because you might feel a little low afterward and you don’t know why and you find yourself griping about the downside of social media.
I had this experience recently telling an old friend one of my family stories, adding a touch of cynicism and a drama flourish. It brought up some old resentments that drained my energy and blocked my creativity for the rest of the day.
But driving home that night I revisited my story as I looked up at the full moon over Boston. Instead of resentment, I felt love, empathy and gratitude about the same memory and toward the same family members in my story.
I realized it wasn’t just a change in perspective or a plot twist. It was a shift: a different memory, a different past, a different family member, a different me.
A greater self creates the past of a greater self. Why be anyone less?
the zorba
April 15, 2009 by Mary Wynne-Wynter · Comments Off
Sometimes you need a big idea, one that might make you feel uncomfortable. If you’re never queasy about your work, you’re too conventional and must take more risk. Hopefully, this post provides inspiration. I got mine from Seth’s post about naming that unique “thing” you invented. Not your business or practice, its the thing you, and only you, do. I knew immediately that my thing is “the zorba” but I had to get past the gulp.
The zorba counter-balances thinking and concepts. The story’s narrator and main character, Basil, represents the barely alive life we succumb to when we’re so absorbed in our thinking that we lose our connection to nature, to our deep human roots, to our sensual experiences and to our robust, creature-based appetites.
“I still said nothing. I knew Zorba was right, I knew it, but I did not dare. My life had got on the wrong track, and my contract with men had become now a mere soliloquy. I had fallen so low that, if I had had to choose between falling in love with a woman and reading a book about love, I should have chosen the book.” Basil/Narrator
The zorba is a joyful re-connection with our creaturehood and its attendant instinctual responses, sensual desires and natural aggression.
The zorba is a wake-up call, jolting us out of knowledge and control.
“Why! Why!” he exclaimed with disdain. “Cant a man do anything without a why? Just like that, for the hell of it?
Zorba
The zorba is alignment and identification with a greater power, non-resistance to what’s happening and amazement of the mysteries of the world.
He interrogates himself with the same amazement when he sees a man, a tree in blossom, a glass of cold water. Zorba sees everything every day as if for the first time. Basil/Narrator
The zorba is the conviction that the only path, the right way, is the one in front of us.
But I believe in Zorba because he’s the only being I have in my power, the only one I know. All the rest are ghots. I see with these eyes, I hear with these ears, I digest with these guts. All the rest are ghosts, I tell you. When I die, everything’ll die. The whole Zorbatic world will go to the bottom! Zorba
The zorba is the instinct and ability to sense change before it happens.
The zorba challenges us on the constraints of linear time, fear of change and taking huge risks.
The head’s a careful little shopkeeper; it never risks all it has, always keeps something in reserve. It never breaks the string. Ah no! It hangs on tight to it, the bastard! Zorba
The zorba is the courage to live up to our innate entrepreneurial, creative and innovative abilities and the refusal to ignore those desires to follow a more conventional path, even as it saps our soul and betrays us.
Awakening in me was the soul of the first men on earth, such as it was before it became totally detached from the universe, when it still felt the truth directly, without the distorting influence of reason. Basil/Narrator
The zorba is the persistence to not give in to failures or be diminished by them.
The zorba is the return to innocence and uncertainty, seeing what seemed intolerable as the greatest gift and point of power.
The zorba laughs, eats, drinks, loves and laughs…even through failure.
Damn it Boss, I like you too much not to say it. You’ve got everything except one thing: madness! A man needs a little madness, or else he never dares cut the rope and be free. Zorba
Solo PSF Business Models - Pt 2
April 8, 2009 by Mary Wynne-Wynter · Comments Off
In Pt 1: Evaluating solo professional service business models, I pointed out the importance of building content assets. I included this old slide that is somewhat outdated but I think still highly relevant.
A few readers asked: what do you mean by build system (or process) assets?
Going Solo Presentation - Babson:2005 - Mary Wynne-Wynter
The systems I refer to are unique to the solo professional who may also license or own systems such as financial planning or CAD. You might take your unique systems and process for granted, until or unless you’re expected to deliver equivalent value differently.
The tools you use may be widely available, simple, open source or even free. But how you use, integrate and continually refine and upgrade them to service, support and (hopefully) delight your clients is valuable asset.
For example, I integrate wiki’s, social media tools, tagging and rss feeds as an integral shared learning system between me and my clients. Anyone “could” do it, but I’m the one who does it. Simple does not necessarily mean “easy to copy”.
The solo business model you choose may preclude your building system assets. That may work out great for you as long as you’re aware of, and take the time to evaluate, the pros and cons of the model you choose.
Hide & Seek
March 10, 2009 by Mary Wynne-Wynter · Comments Off
My granddaughters loved to play hide and seek with me. I’d hear them crazily running from room to room, laughing and calling my name. Sometimes, when I’d have a great hiding spot, and they couldn’t find me, their footsteps would get a little tentative and their voices more plaintive as they called for me. At that point I’d thump or knock on the floor or wall to let them know I was in the house. I’d hear them get very still and whisper until they could sense the direction of my clues. Then they’d get right back into their joy in the game, knowing they’d find who they were seeking, sometimes hidden right in front of them.
Have you been looking really hard for a long time for a new life direction? Have you been caught up in a cycle of excitement and anxiety? Try stopping, being very still and listening for the “knock knock” of your intuition (muse inner voice, guide, God - your call), trusting in it completely and willing to receive whatever jumps out of the hiding place.
You Don’t Need to Botox Your Blog
March 9, 2009 by Mary Wynne-Wynter · Comments Off
Recently, a female celebrity remarked that she’s against Botox because it takes the “warmth” out of a person’s face. I think the result is a blandness and sameness. I see a lot of that in blogs,too.
Sometimes they’re too long. The subject may be interesting and the post well written, but it could’ve delivered the same value in 1/4 the length. They have a “sucking up all the air space” and boring quality that we dread in presenters.
Sometimes they try too hard to retrofit the content to some idealized blog format and the main points get lost. They use too many sub-headings and popular keywords that unnecessarily break up the flow or try to hide that there is no flow. They have a “that’s nice but I don’t really get what you’re trying to say” quality.
Sometimes they’re too reductionist. They over-simplify and strip the rigor and critical thinking out of every strategic and creative topic (including creativity!), reducing it to some version of 10 tips or 7 steps. They have an “I’ve heard it all before - please tell me something I don’t already know” quality.
I’m sure there’s many tactical reasons for the above: wider appeal, standardization, SEO/SEM, less risk. And like a Botox face, they can be very attractive and successful. But they just don’t inspire.
Getting People To Use Sharepoint
March 4, 2009 by Mary Wynne-Wynter · Comments Off
When I was putting together the accompanying slides, a Seth Godin post kept popping into mind. This blog post was about email marketing, with and without permission. What stuck with me was his analogy that without permission, a marketer interrupts him at his email, which is where he lives, all day.
A powerful image. 
What must it feel like, I thought, for an employee who will need to change to a system like Sharepoint, that bypasses not just email, but also the personalized explorer and file storage system relied upon for years, or longer. It could feel much worse than being interrupted at home, and more like a home invasion.
That could a good place to start if you’re failing in your efforts to get more people using Sharepoint. Resistant peoples’ responses to change will be different, including: protectiveness, skepticism and abject fear. But those who are resistant will need time, space and your leadership skills and natural influence to get from where they are (home!) to where you want and need them to be. And that is the place of willingness.
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