How Dare You!
February 19, 2010 by Mary Wynne-Wynter · Comments Off
There’s an infinite amount of things about which to be righteously indignant. The ego loves it when you respond this way and rewards you with a jolt of satisfaction in the form of superiority and anxiety relief. Both are very temporary and you want the next hit which is only a mouse-click, channel-change, phone call, mail delivery, argument or interaction away.
Righteous indignation is a massive time-suck and a creativity killing monster. There’s a lot of advice about how to break the habit. But like diet advice and most resolutions, they’re failure methods because they don’t address the underlying intention: resistance.
I prefer this. When you feel yourself getting hooked have a talk with yourself and write it down, by hand on paper.
Ask yourself, how dare I:
- not give form to my ideas, solutions and content that create a positive experience and energy that spreads
- not reach out to somebody who needs my support and understanding
- not still my mind to allow the creative insight and inspiration that is my birthright to come through me
- not trust that there’s evolution happening and its my choice to be aligned with (leadership) or against it
These are suggestions; you get the idea.
When you hold up a mirror and employ a proprioceptive technique you’re much more likely to dislodge the resistance that shows up as the habit of righteous indignation.
I dare you!
Artist credit:
How Dare You
Sankam via deviantArt
Continual Link Making
December 21, 2009 by Mary Wynne-Wynter · Comments Off
I recently met some good friends, at a funky diner loved by rowers, for our annual holiday breakfast. One of us noticed a new menu item “Albanian Omelet”. We laughed about what it could be and I told them I was reminded of the great movie Wag the Dog about the government’s staging a fake war with Albania to distract the public from a presidential sex scandal.
Come to find out we all loved the movie and started to discuss the characters, actors and quotes. I talked about how my favorite was Dustin Hoffman as Hollywood producer Stanley Motss who, despite insane obstacles and setbacks, successfully creates just enough faked footage, music and hype to accomplish what he was hired to do: get the president re-elected. He considers it his finest work but when he discovers that he’ll never get the credit for it, he threatens to go public with the scheme and he’s assassinated.
Conrad ‘Connie’ Brean: Stanley, don’t do this. You’re playing with your life here.
Stanley Motss: F*** my life. I want the credit.
I told my friends that I think of that line all the time when I’m involved with emerging social business models, collaboration and sharing. How do you deal with “who gets the credit?” One of my friends, a biotech analyst, described how critical and challenging that exact question is in her company, industry and in the scientific community at large. It was great to get her insights. As soon as I got in my car I wrote a few notes about it on an index card under “blog idea”.
So why is this important? Because so many people think that they don’t have some mysterious “what it takes” to create unique and original ideas, solutions and content. I hear it all the time: “I’m missing the research, the talent, the skills, the time, the experience, the clients, the degree, the influencers…” Not true. All it takes is natural curiosity, conversations about anything and everything with everyone, love and excitement about how its all connected, playing around with metaphor, and a $2 pack of index cards.
Is it hard work? Sometimes, except when its fun and easy and you can stop pushing to make it happen and just let it happen.
Merchandising Your Professional Service Practice
August 19, 2009 by Mary Wynne-Wynter · Comments Off
I read Creating You & Company in 1999 when I was planning to leave my last real job and start my professional service firm as a solopreneur. 
It was a great influence because it validated my sense that “having a job” was a worn out concept, signally that huge, disruptive shifts would take place in the world of work. It also supported my business model idea which was to offer services as products, which I call programs.
Recently, its occurred to me that professional service “products” need merchandising just like any other product. I know quite a bit about merchandising because I work part-time doing garden center merchandising as the liaison between the grower and the big-box stores.
Three fundamental merchandising concepts in garden center merchandising can be effectively applied to professional services:
Display – One of the first things I do when I take on a new store is to scan what product is out front in the main aisles and benches, and to look at what product is in the lot and in the back of the carts. Typically, there’s old stale product where people are shopping and fresh new product languishing where nobody can see it. Are you displaying your best solutions, ideas and content where your clients are are looking and shopping?
Consolidation – In the garden centers, I’m continually maximizing shelf space while at the same time grouping products for maximum appeal. The more I do it, the greater the capacity I develop for quickly scoping out very large areas, visualizing the end result, and figuring out the most efficient way to get that result. What are your opportunities to continually consolidate and group together your solutions, ideas and content so they “pop” when your clients are looking and shopping?
Culling – I’m surprised how difficult it is for people to get rid of product that’s no good. I think its mainly because they can’t make culling decisions by putting themselves in the customers’ shoes and asking themselves: “will I buy this?” Its a no excuses point of view. Prolific author Stephen King is a great culler and strongly advises that aspiring writers pay strict attention to culling:
..kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings. – Stephen King
Are you hanging on to boring or outdated solutions, ideas and content that are spoiling the overall appeal, and are holding back the growth and momentum of your professional service practice?
If these fundamental merchandising concepts make sense, and the questions hold some truth for you, this may be a good time to put aside the latest and greatest tools and technologies and merchandise your professional services. Inspiration is always available at your local garden center. If you need a good system, I love WordPress.
Space
May 20, 2009 by Mary Wynne-Wynter · Comments Off

We’re made up of more space (dark energy and dark matter) than visible form and matter, but we spend most of our lives totally identified with the latter. Its one thing to think about the concept of spaciousness but yet another to experience it, for even a short period of time. Anyway, why would we want to and how do we do that?
We want to because we now know that the physical and conceptual structures that we’re identified with are unstable and will be replaced with new ones that are yet to be created. We want to be part of that. But fear and worry about that instability, and how it will affect our lives and businesses, lead to more attachment and rigidity that then shows up in how we respond to change: protection, judgment, guilt, resentment, complaining, blame, etc.
So instead of a desired growth direction we get stuck on the survival path. Life and business experience becomes relentless reactivity to an endless series of crises and lack . We know that the way towards new and better experience is through creativity and innovation, but forget that creativity comes through us. Its not something we can reach out and attain. Rather, we have to make space for it and knock down the walls that block it.
Making space for creativity in challenging times requires vigilance over individual and collective thought and action. Space is created by ceasing thinking and constant doing, and by softening the physical and conceptual boundaries constructed in attempt to keep out everything not wanted, like vulnerability. It can be as simple as taking deep breaths and setting time aside for short periods of stillness. It can also be more challenging and require a lot of courage, putting oneself on the line without a safety net for one’s convictions, so to speak.
The challenges we’re dealing with now are opportunities for dropping resistance and defenses to receive the wave of creative energy that is always available. It comes through us when we let it. It takes faith. The biblical metaphor for our self-constructed creativity barrier is the Wall of Jericho. When we blast ours down, we’re then freed to enter our Promise Land. That’s the metaphor for the place and point of power from where we can expand our natural influence, and contribute the best of who we are to what is yet to be created.
You Don’t Need to Botox Your Blog
March 9, 2009 by Mary Wynne-Wynter · Comments Off
Recently, a female celebrity remarked that she’s against Botox because it takes the “warmth” out of a person’s face. I think the result is a blandness and sameness. I see a lot of that in blogs,too.

Sometimes they’re too long. The subject may be interesting and the post well written, but it could’ve delivered the same value in 1/4 the length. They have a “sucking up all the air space” and boring quality that we dread in presenters.
Sometimes they try too hard to retrofit the content to some idealized blog format and the main points get lost. They use too many sub-headings and popular keywords that unnecessarily break up the flow or try to hide that there is no flow. They have a “that’s nice but I don’t really get what you’re trying to say” quality.
Sometimes they’re too reductionist. They over-simplify and strip the rigor and critical thinking out of every strategic and creative topic (including creativity!), reducing it to some version of 10 tips or 7 steps. They have an “I’ve heard it all before – please tell me something I don’t already know” quality.
I’m sure there’s many tactical reasons for the above: wider appeal, standardization, SEO/SEM, less risk. And like a Botox face, they can be very attractive and successful. But they just don’t inspire.
Being Creative When It Seems Impossible
February 25, 2009 by Mary Wynne-Wynter · Comments Off
As global shifts accelerate, the path of creativity can seem less practical or even unattainable. But whatever response to change is chosen, its more important than ever to be aware that, whatever the circumstance or situation, we’re always creating.
We create every form in our world, moment by moment, experiencing it through our senses and making sense of it with our brain.
One way to increase our awareness of how we create things, out of “no-things” is to read about someone who temporarily lost this ability
Neuroanatomist Jill Bolte Taylor vividly describes, in her fascinating book: My Stroke of Insight, the effects of the stroke she suffered in the left side of her brain, temporarily giving the right side almost complete right of way. Not only does she remember the event, but she describes it from the unique perspective of a scientist/musician/artist/storyteller and recovered stroke victim. Her purpose is not only to improve understanding, treatment and care of brain trauma patients, but also to raise individual awareness of the brain for a greater life experience.
Unfortunately, as the world becomes increasingly conceptual, the left brain (interpreter, controller, ego, analytic, reasoner etc.) can become increasingly dominant. But now we’re seeing the downside to being so attached to our left brain “concepts” which can suddenly shift and we’re unable to conceive new ones to take their place. This, of course, is playing out every day, individually and collectively, in our personal, economic, political and social experience. We’re out of touch with our imagining faculties.
I recent episode of Battlestar Galactica is a great metaphor for the suffering that follows when we forget about our power to create when we yield to the right. You need not be a fan of the show to get the context. Dean Stockwell, who plays the petulant, jealous, controlling Cylon John/Cavil, flips out in a jealous rage against his creator/mother over his resurrection from pure machine to a human form (skin job).
“I saw a star explode and send out the building blocks of the Universe.”
“Other stars, other planets and eventually other life. A supernova! Creation itself!”
“I was there. I wanted to see it and be part of the moment. And you know how I perceived one of the most glorious events in the universe? With these ridiculous gelatinous orbs in my skull! With eyes designed to perceive only a tiny fraction of the EM spectrum. With ears designed only to hear vibrations in the air.”
– Cavil (Dean Stockwell)
Like the above author, the character John/Cavil became aware of what he’d lost. And so must we. Because once we become conscious that we’re creating our experience moment to moment, we then realize that we have the power to create it the way we want it.
Creativity readiness and Neil Young
July 21, 2008 by Mary Wynne-Wynter · Leave a Comment
I get some of my best ideas right after waking up, and sometimes lapse in my commitment to write them down immediately. I grab a coffee, browse my feeds, check my email, make some calls. Then I go back to the ideas..and they’re gone baby gone.
Developing the creative habit means that you don’t that. Here’s an example of someone who never does that: Neil Young. I’m a lifelong fan of his music and his continual re-invention.
In his conversation with Charlie Rose, Neil describes and gives examples of his creative process, although he seems to hate the whole notion of “process”.
If you want to increase your creativity, watch it. If you don’t have the time, at least browse my summary points.
My summary points:
- You gotta be ready whenever it happens, when an idea strikes. If you don’t get it its gone. You can’t ignore it. If you don’t pick up the gift its gone; wherever you are or whatever it is you’re doing you can’t ignore it.
- There are no dry periods; you know and trust its going to happen so you stay open to it.
- If you think too much about it its not going to work; no trying to figure anything out.
- Ideas are a gift; there’s no way you own them. Its a gift that keeps on giving if you accept it.
- Just be there.
- Respect the source.
- I transcend into the mind of who I’m song writing about.
- I’m in the habit of doing things I feel like doing.
- I can be just as creative in other ways, like mechanical and technology. I set a goal, for example: eliminate roadside re-fueling.
- Corporations: they’re not as free as I am; they’re constrained in structure. Me: I’m not scared to fail.
A simple, inexpensive creativity support system
May 29, 2008 by Mary Wynne-Wynter · Comments Off
For quite some time I’ve been diligent about always having index cards and 4 x 6 yellow pads on hand to take notes on new business ideas, my self-awareness and personal development, my insights, ideas, observances, and experiences, etc. Its all in long-hand writing; digital doesn’t cut it for me when I’m writing from the heart. I’ve found writing these pages an extremely valuable practice supporting my creativity and growth.
However, I never labeled, titled or dated these pages, and when I filled a notebook I just stuck it in a basket where they accumulated. I sometimes reviewed what I wrote but usually found it to be too much trouble to find what I was looking for. I hate paper, files and clutter and love simplicity and minimalism. So I felt pretty good about the fact that I was actually saving the notebooks instead of getting rid of them.
But then I read a wonderful book, “The Creative Habit, Learn It and Use It For Life”, by Twyla Tharp. She wrote about the importance not only of taking notes, but of organizing, categorizing and saving them. Her system is to start “a box” for each choreographic project that provides a comprehensive archive of ideas, video, photos, music, inspiration, learning, design – and all the myriad elements that comprise her dance creations. Its a system she finds indispensable to her craft and she highly recommends it to anyone committed to creativity.
I consistently do creativity exercises, for myself, and with my clients. But when it comes to process and practical habits development, I tend to gloss over it. It always felt too much like office work and not enough like being creative.
But Ms Tharpe writes so compellingly and persuasively about the critical importance of “the box” to creative development that I decided to follow my strong impulse to try it out. Before I began, I made a few decisions about how I should approach “my box” so that it would be enjoyable, applicable to my specific needs and not a dreary task. To that end:
- It would be more generalized rather than project specific.
- It had to be simple, made from stuff that I had on hand, with no trip to office supply store required.
- It had to be done on the porch, in the sun, away from computers, phones and any other electronics distractions.
So the photo below is the result of three surprisingly enjoyable hours spent putting together my “box”. And I expect that my investment in practicing the creative habit will pay off in many unexpected ways over time.

The materials:
- old plastic file storage box
- old metal 5-section file holder that fit in box
- large clips
My box categories:
- Content and community
- Self-awareness and personal growth
- Dreams and imagination
- New skills and abilities
- Creativity
Tasks:
- Tear pages from notebooks and clip them together in categories
- Label categories in “my box” and file pages
- Enjoy the sense of satisfaction and completion
I highly recommend that anyone interested in creativity and personal and professional enrichment make their own version of “the box”. So many ideas are wasted because they’re not converted to content that can be shared, reviewed, embodied or somehow brought to life because they’ve not been made tangible. This has been my experience and I see it happen repeatedly with both individual and business clients.
So my request of you is to value all of it and use this system. Its simple, its enjoyable and its a great beginning to your lifelong creative habit.
Heck, maybe there’s a “creativity box” photo contest opportunity here? Gotta run..need to get the idea written down and into my box!

