The Settle
April 18, 2010 by Mary Wynne-Wynter · Comments Off
My business is change facilitation and my sport is rowing. I’ve learned a lot about both from cox’ns who provide the inspiration for this 4th in a series of four posts about change leadership using social business initiatives as an example.
The first 3 posts were about:
- Shifting the vantage point through willingness, not willfulness.
- Releasing the fairy tale and attendant story-lines identified with what’s non-integral and non-sustainable.
- Creating the conditions in which innovation and productive friction can take place by embracing different perspectives and individual lenses on the new direction.
This post is about execution and action which require one of the most important parts of a race or practice that the cox calls: the settle. A lot of business leaders get this wrong. They launch a new project with a racing start and push everyone to hold that pace indefinitely. But its the settle that results in purposeful attention, high quality and finding the optimal rhythm together. Just like in the racing shell.
Like cox’ns, business leaders facilitate the shift from urgent desire to unity and trust, through giving the right feedback at the right time. Doing so requires a multi-dimensional awareness, what you and your team sense, feel, believe and embody..not just what you know or want.
The settle can’t be confused with settling for less because its a moment by moment refusal to be less, especially when it hurts. It must be understood as the collective action that creates shared responsibility for aligning with the desired results. In social business, those desired results are some form of creating natural influence in your communities and networks and with your audience.
If you lead like a cox’n, that natural influence could show up as gold.
The Enlightened Idea Wiki
February 21, 2010 by Mary Wynne-Wynter · Comments Off
We had an interesting and provocative discussion this week at Samadhi about the intersection of the evolution of media and the evolution of consciousness. It also turned out to be one of those times, when out of the blue and unexpectedly I got what I describe as “jacked up by the Field”.
I’ve found that philosophical discussions and meetups requiring rigor, have huge benefits for professionals and content creators in the change business, including:
- Linking and integrating ideas, solutions and content that seemed mutually exclusive.
- Bringing unconscious beliefs contradicting ideas, solutions and content, into awareness.
As I developed the post, the “enlightened idea wiki” came up and I think it has a lot of potential as a both a practice and content structure and model.
This is how it evolved. I’d recently spent a lot of time developing a presentation about models for professional service providers and content creators. The focus of the presentation is: The Credit. So when I read this NYT article, Author, 17, Says It’s ‘Mixing,’ Not Plagiarism, it brought up a good deal of righteous indignation that I was happy to share with others in my social communities who felt the same way, especially about her specific quote:
“There’s no such thing as originality anyway, just authenticity,” – Helene Hegemann
It felt so good and so right to rip into this with so many people who agreed with me.
Flash forward to the meetup. The discussion was preceded with a meditation and then a reading of an EnlightenNext Magazine column, Awakening to the blob, inspired by Mediated, Thomas de Zengotita. A quote from the book via the reading:
In a mediated world, the opposite of real isn’t phony or illusional or fictional—it’s optional. Idiomatically, we recognize this when we say, “the reality is…” meaning something that has to be dealt with, something that isn’t an option. We are most free of mediation, we are most real, when we are at the disposal of accident and necessity. That’s when we are not being addressed.
My unexpected lesson from the Field was hearing this young, intelligent writer’s honest expression of her vantage point with respect to de Zengotita’s work.
I discovered that terms and concepts actually exist to describe the experience of growing up in the postmodern era. I discovered that we are living in a mediated world, and I am a mediated girl.
Suddenly my righteous indignation about the 17 year old “mixing not plagiarizing” author seemed out of whack from the vantage point of my greater self who “meets” people where they are and without judgment. I realized that How Dare You! was my ego’s voice, justifying my resistance to a vantage point that threatened mine. That was an important shift.
A wiki post is a lot of work but I recommend creating one, maybe once a quarter. Here’s why. Like a great visual it takes a lot of seemingly disconnected, linear, small things and gives them form and expression in a way that adds dimension and artistic expression to your ideas, solutions and content.
Isn’t that a better use of your time than a quarterly plan?
The Credit
February 1, 2010 by Mary Wynne-Wynter · Comments Off

My granddaughters recently gave me a painting embedded with sea glass that we’d collected together. They know I love to get things they created and this was really nice since they’d made it together.
Emily, who is younger was especially intent on pointing out that she was the one who found the light purple piece in the center and that it was “very rare, Nano”. I remember the day we were on the beach searching and collecting. She wasn’t finding as many as me and Sam, her older sister, and she was getting frustrated. Just before we left she found the purple glass and I made a big deal about it. I was so proud of her for remembering and being sure she got the credit a whole year later.
And Samantha was equally impressive. She didn’t try to upstage Emily. As anyone with kids knows, that’s not how it always plays out. She could have just as likely said “you got the purple but look at all the dark blue I got so I’m even better, ha ha weirdo!” But Sam gave, and Emily accepted the credit naturally and with grace.
Since then I think a lot about credit which I’ve concluded is a greatly underrated factor in the probability of personal or cultural change success or failure. Last week, for example, I concluded that the issue of credit was the singly largest block to any kind of political change progress. Thanks to the girls I now accept that credit is part of a complex system of beliefs with which I’d completely, but unconsciously identified..for most of my life! That lack of awareness, of course, drove many of my responses and reactions to challenging job, sport, school, family and team experiences.
I wanted to share what I’d learned. A new model and accompanying presentation that I was developing for solo professionals and content creators interested in WordPress and innovative business models provided the venue.
Art and Idea Credit: Samantha Wynne & Emily Wynne, Artists / Entrepreneurs
Embodiment – Its Directive
November 7, 2009 by Mary Wynne-Wynter · Comments Off
Embodiment: the “E” in DRIVE
One of the 5 elements of the RedShift DRIVE Self-Awareness and Change Leadership Model, and key to shifting identity in the emotional/neurobiological dimension, is Embodiment.
Huge change shifts can create the perfect storm of heightened unwanted feelings combined with an increasingly perceived need to refute emotions. But to put on a false front is to live in conflict with oneself, blocking the motion of being and diminishing creativity, natural influence and personal power. The result is unhappiness, frustration and resistance that spreads when what is denied and can no longer be contained, is projected onto others. In extreme cases, it escalates to a toxic environment, self-harm, abuse and violence.
Feelings freely expressed, on the other hand, are valuable pointers to what people believe, and how they perceive themselves, in relation to change in their personal, professional and organizational lives. Awareness of those beliefs means they can be examined and replaced if they’re not aligned with what’s desired or with a new direction. Its a mistake to create an environment in which change must take place in mind only. That’s because identity, as well as the moment-to-moment choice to protect or grow, is embodied at the cellular level. Awareness includes body awareness. Expression comes through the body as well as the brain. Organizations can unlock institutional culture (collective beliefs) as well as institutional knowledge.
Social tools, computing and networks support an environment in which lasting, multi-dimensional change can occur; in which creative power is unlocked through participation, inclusiveness, authenticity, and transparency and in which leaders will continually sense and re-align the levers of growth and protection.
Rigor – Its a Challenge
October 22, 2009 by Mary Wynne-Wynter · Comments Off
Rigor: The “R” in DRIVE
One of the 5 elements of the RedShift DRIVE Self-Awareness and Change Leadership Model, and key to shifting identity in the logical/philosophical dimension, is Rigor.
Good consultants, coaches and facilitators know that the likelihood of lasting change increases when people find their own answers, decisions and solutions with our help. But what’s less evident is that a rigorous inquiry process, necessary to bringing a hidden belief into the light of awareness, can provoke strong, negative reactions. That’s because every belief that contradicts growth and development has hidden trade-offs and payoffs.
For example, a client may be willing to examine the belief that, despite evidence of an increasing shift to social business, as the seller, he or she has the power over the buyer. The client may grudgingly admit to the cost of the trade-offs of delaying or rejecting social business. Examples of these trade-offs are: late adoption, behind the learning curve, limited customer intelligence, risk of losing market share, lack of social community experience, etc. Consultants generally make recommendations that address the trade-offs. But the results of those recommendations, if implemented, get to the low-hanging fruit and result in incremental change at best or no lasting change at all.
Rigorous inquiry uncovers the payoff. In the example, the payoff to believing in business as usual, “we have the power”, could be individual or organizational self-preservation that mandates total control, invulnerability, and holding all the cards close. In other words, its the contradiction of social business.
There’s a logic to the payoff and its underlying beliefs. Acknowledging that logic is a more effective approach to helping people with change than pointing out its wrongness. Its not the easy path because individual or cultural emotional response to uncovering the payoff can be extreme resistance. Consultants who are fearless and patient enough to hold that space for clients to work through their resistance will recommend the transformational change befitting clients who can finally let go of the payoff that once served them well, but that did so in a world that no longer exists.
Is Critical Reasoning Dead?
May 22, 2009 by Mary Wynne-Wynter · Comments Off
I’m not surprised that the most inspiring essay I’ve read in years is written by a motorcycle repairman, who also happens to be a great writer and who has a Ph.D. in political philosophy. His essay contrasts the levels of critical reasoning, intuition, judgment, experience and metacognition in both the bike shop and in the think tank. The former wins hands down.
Although I’ve never been a mechanic I did work for a decade in the machine-tool industry, both as corporate controller and entrepreneur/start-up partner. But the industry was in decline so I got an MBA and a year later started my career as a knowledge professional, specifically a Web 1.0 strategy consultant. It didn’t take long for my elation to turn to disillusion.
I remember a conversation I’d had with one of our solution architects, which in Web 1.0 meant he could write a paragraph and include a diagram. I showed him a brochure from my former company that I’d co-founded, highlighting one of our portable, lathe-mounted superfinishing machines that we designed and manufactured. He smirked and remarked “boy, you’ve come a long way”. The web consulting company merged several times and was eventually absorbed by a larger Web 1.0 company which then went away several years later. I think my co-worker ended up in financial services. After a another short interactive strategy consulting position I became self-employed. The machine-tool company I’d co-founded was under-capitalized and it folded. I lost touch with my former partners but occasionally drive through the industrial park where we were once located.
Its been 10 years but reading the essay reminded me exactly how I felt when the people who made concepts disparaged the people who made capital equipment. I’m grateful that I still have the traces of grease and oil in my blood to be able to appreciate one of the writer’s examples of the kinds of crises that industrial workers and mechanical engineers experienced on an daily basis.
I once accidentally dropped a feeler gauge down into the crankcase of a Kawasaki Ninja that was practically brand new, while performing its first scheduled valve adjustment. I escaped a complete tear-down of the motor only through an operation that involved the use of a stethoscope, another pair of trusted hands and the sort of concentration we associate with a bomb squad. When finally I laid my fingers on that feeler gauge, I felt as if I had cheated death. I don’t remember ever feeling so alive as in the hours that followed.
But what I most identified with in this essay, is author’s description of the “feel” of the knowledge work jobs he’d had and how most everything about management and process contradicted anyone’s ability to produce great, creative work in order to churn out banal, yet profit-maximizing, output. Perhaps I’m over-idealizing my former life, but I don’t remember that kind of creativity stultification in my machine-tool days. But I still cringe to remember how as Web 1.0 consolidated, management continually tightened the throttle on critical reasoning and creative ideas that didn’t fit with their formula. They hated it and I couldn’t live without it. So, like the writer, I got out, not by opening a motorcycle repair shop but by starting my own solo professional service firm. I’d had enough of a taste of “process management” as a Web 1.0 knowledge worker to realize that if I wanted to create and produce at and beyond the level of which I knew I was capable, I’d have to do it as an independent.
Yet like him, I can imagine the possibilities of a more entrepreneurial, post-crisis economy and some resurgence of industry, the trades and the artisans. And I have faith that there’s even a chance for new and better knowledge work as hierarchies flatten and social business models and technologies replace conformity, formula, centralization and control with collaboration, networks, sharing, ideas and critical reasoning. He eloquently describes how our quality of life depends on it.
Our peripheral vision is perhaps recovering, allowing us to consider the full range of lives worth choosing. For anyone who feels ill suited by disposition to spend his days sitting in an office, the question of what a good job looks like is now wide open.
Social Networks: The Pre-requisites
September 18, 2008 by Mary Wynne-Wynter · Leave a Comment
Businesses of all sizes and industries, from solo firms to large corporations, are becoming increasingly interested in using social networks, both internally and externally, to build collaborative and conversational communities.
When I talk to owners, managers and executives about their approach and expectations, I often hear answers that combine elements of Web site initiatives and marketing campaigns. But social networks are about sharing and relationship building. A traditional approach will likely fail.
What I usually don’t hear is a deep understanding of why social networks make sense for them and how social networks are related to shifts in control of markets, knowledge, media and technology. Unlike pre-Web 2.0 online marketing, branding, communications and e-commerce, social networks initiatives bear little resemblance to traditional business and marketing models. Although its good to carefully and consciously experiment, a serious social network program requires that deep understanding as well as integrating a clear purpose and message in all content and communications.
I like the holon as a metaphor for an integral social network strategy.
A holon (Greek: holos, “whole”) is something that is simultaneously a whole and a part. The word was coined by Arthur Koestler in his book The Ghost in the Machine (1967, p. 48). Wikipedia
Whatever the planning process, a visual will ensure that strategy and execution is anchored to the underlying understanding and purpose. Simple questions should be asked at the outset and periodically, for example:
- Is this good for me?
- ….for us?
- ….for the community?
- ….for a greater good?
Once the purpose is clear, a road-map for short-term experiential learning, and long-term actionable metrics can be developed to direct your social networks to go the right way.
Use visuals to simplify and clarify.
August 26, 2008 by Mary Wynne-Wynter · Leave a Comment
Most of the popular small business advice is tailored to product companies. That’s because service firms are always more challenging to define and differentiate without creating complexity which then leads to confusion. And that confusion will increase as new small and solo professional service firms are founded by generalists, multiple careerists and encore careerists.
The nimble solo psf’s are uniquely able to create services for evolving markets that emerge from disruption, convergence and shifting demographics. Their challenge is to simply and effectively communicate who they are, where they’re going and how they help their clients.
If I can’t easily explain my content, I step back, formulate a question that I think needs to be answered and then convey that answer in some visual format. I give my right brain the right of way so to speak. I know its a highly effective method for gaining “creative clarity” and I use it extensively and successfully in client work.
Here’s a recent example of mine. To improve my ability to more clearly communicate RedShfit’s benefits to my clients and community, the question I asked myself is: How do RedShift programs create natural influence and why is that good?
By creating the graphic, I let my right brain (mostly) give me the answer.
You don’t need high-end graphics skills to do this; a whiteboard sketch is great. I used CmapTools for the natural influence concept map.
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Multi-dimensional
July 1, 2008 by Mary Wynne-Wynter · Leave a Comment
One of my challenges as a professional services practitioner is developing unique and rigorous personal, professional and organizational growth and improvement models and communicating those simply, creatively and effectively. I’m always encouraged when clients use similar terminology.
That happened recently when one expressed the desire to be more multi-dimensional with respect to blending various careers, talents, skills and abilities as an independent business, thinking about slash-career in a new way.
I personally got enthused about the term multi-dimensional in the early nineties reading Peter Drucker’s predictions that future organizations must succeed on all 3 dimensions – economic, social and human – rather than succeed on just one.
Recently, I was reading Florence Scovel Shin, a spiritual and metaphysical writer and practitioner in the 1920’s. She writes of the importance of the fourth dimension, a term she used to describe intuition.
In the past 10 years, astounding gains in cosmological knowledge is increasingly supported the theory that the known universe itself is multi-dimensional, in other words, one of infinite parallel universes all part a grand multiverse.
Now that I’m coming across the phrase “multi-dimensional” in many contexts in addition to those I’ve mentioned, I’m wondering if our traditional linear models are no longer sufficient to describe states of change at this stage of our individual and collective evolution.

But since we’re limited by our physiology to experience a multi-dimensional existence, how does understanding the multi-dimensional improve our lives if we’re not physicists or scientists?
I think in some respects its better to not know but rather to sense that there’s infinitely more to our reality than what we see and directly experience in our linear timeline and with our existing perceptual abilities. If we can be still enough to sense what we can’t directly experience, and make that stillness and sensing a practice, we can learn to be in touch, or to make friends with, the multi-dimensional. Heightening this sense enhances life experience at every level – from practical personal, professional and organizational problem solving and decision making to truly transformational shifts in consciousness when the things we want begin to spontaneously and naturally feel like probabilities rather than possibilities.
Try replacing “anything is possible” with “everything is probable” and you’re likely to feel energized and naturally influential. If you fully believe the second statement, and refuse to believe anything less, you’re being the fulfillment you desire, rather than having to do something to get it. This might feel like going against the wave (and airwaves full) of artificial influence and resultant reactivity that presently dominates our one world. But often the right direction is to go the other way.
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natural influence, self-awareness, solo professional service firm, metaphysics
An O/S For Change
February 9, 2008 by Mary Wynne-Wynter · Comments Off
Getting clients to write, or in some other way ground, objectify and embody their change experience is like pulling teeth. We’re in the habit of thinking mostly about what we don’t want, and then talking about how we’re justified in having these negative beliefs, thus further locking them in.
Think of your belief system as your internal operating system that drives your life experience but has never been re-booted or de-bugged. Before you can clean out the bad code and replace it with an updated version, you need to dig into it to understand how it drives, or blocks, your fulfillment. Getting your beliefs down in writing, or in a recording, or in a visual are how you get them out of your head, where they spin and spin but nothing really changes.

If you avoid the step of objectifying your change process, and I’ve seen this so many times with clients, it takes much longer to understand your complex system of beliefs that direct, or counter-direct, your personal, professional and organizational responses to change. When you don’t know what you don’t know, you’ll continue to feel powerless as you’re buffeted by the changes impacting your life, your business and your organization.

One caveat about creatively examining your individual or organizational belief system: don’t make it difficult by trying to make it perfect. If writing about your shift feels hard and stressful, then you can be sure that there’s an unwanted belief blocking your progress.
A lot of new-age and mass-market personal improvement material is unconcerned with doing the work that results in a deep level of self-knowledge. It appeals to the desire for a quick fix for being stuck, or getting the fulfillment that eludes. Its understandable why we’re seduced by simplistic positive thinking and creative visualization self-improvement models. But all too often, they just add more layers of “code” on top of an already buggy personal belief system. Improvements are fleeting, action plans are abandoned, and results are often disappointment and frustration. The reason is that hidden beliefs in what is not wanted continue to drive, even if they are hidden and ignored. Until recognized, examined, accepted and released, they will without fail, block quick fix attempts to get to something better, more meaningful and lasting.
The process is the same for collective beliefs as it is for individuals and its critical to leading and facilitating an organizational culture shift. Organizational cultures are collections of beliefs that largely determine the likelihood of success of any change initiative. To ignore, or not examine cultural beliefs is, like with individuals, a path to failure and frustration.

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self-awareness, leadership, organizational culture, self-knowledge


