Just This Once
February 22, 2010 by Mary Wynne-Wynter · Comments Off
It used to be called “getting over” but you don’t hear that expression anymore. You expect it in the public so that’s not getting over. You join the private to get away from it and resent it when it shows up, which it does, more than ever. Some now call it hustle.
- The moderator continually requests that participants keep their comments within the topic, framework and agenda but the hand keeps going up and the interruption is “just this once”.
- The group’s charter includes never using the group for business solicitation or self-promotion and a new member tries to sneak one in that’s barely camouflaged and the interruption is “just this once”.
- The professional service provider provides free, search-able access to ideas, solutions and content but the uncommitted client interrupts to ask for and discuss what’s already easily available “just this once”.
This self-management technique is the best way to discern if you’re the perp or the victim of getting over. Ask yourself “what would this look like if everyone chose to do this just this once?” The key word is choose. Don’t choose or settle for the wrong hustle, unless you’re Superfly.
Gimme a Break
September 18, 2009 by Mary Wynne-Wynter · Comments Off
Tolerance for mistakes is at an all-time low.
Its on my mind because I’ve screwed up quite a few times this week – driving, messing up a screening form, carelessly forwarding an email, losing a receipt, forgetting an appointment. If you want to see people shut down, try explaining your mistake to them. There’s a good chance they won’t listen. In the worst case scenario, they’ll benefit or profit. Financial services, airlines and government agencies often excel at it and the most vulnerable people are frequently their biggest targets.
People have a great opportunity to gain my trust, respect and loyalty just by slowing down, listening and saying something to the effect “Its ok, don’t feel bad, its a little thing and I can quickly fix it for you”. Anyone who responds like that builds long-term social capital with me. And it reduces stress, a huge benefit.
So here’s an terrific way to differentiate your professional service firm: cut everyone some slack.
Reading this, you may be thinking that you’re already good at providing solutions to problems. That’s great as long as you’re living up to your promise with the small stuff too. That living up to also means acknowledging that you too have been hyper-critical and intolerant to the mistakes of others, that you give can yourself a break for it, and that you resolve to be vigilant and to do better.
Friction Free
June 9, 2009 by Mary Wynne-Wynter · Comments Off
An underlying technology of the machine tool industry I was involved with was tribology, concerned with friction, lubrication and wear. Round and cylindrical parts last longer when the hardness and smoothness is improved and continually lubricated. The need for tribology grew when tolerance for friction decreased as engines became smaller (example: compact cars) and applications became more critical (example: artificial hip joints).
Without tribology applications, anything from grit to human antibodies will abrade, erode and eventually destroy surface finish.
Its a good metaphor for how to respond to the changes and uncertainty resulting from an increasingly smaller and connected globe, lack of tolerance for bad systems and replacement of worn-out structures.
Worry, doubt, ego, hubris and what Julia Cameron beautifully describes as giving in to “the temptation of despair” will just as quickly erode individual and collective human potential as a speck of dirt will destroy a bearing. Self-aware people and organizations are vigilant about thinking, assumptions and expectations. The result is a mirror-finish belief system or culture that deflects what’s not wanted and functions smoothly, regardless of circumstances.
Relationships, networks and social capital provide the lubricant.
Communications Leadership in Challenging Situations
January 15, 2009 by Mary Wynne-Wynter · Leave a Comment
Times of increased stress and anxiety provide a great staging area for self-aware communication. Although Its increasingly important to nurture relationships, create natural influence and expand social capital, anxiety and stress means more conflicts, misunderstandings and more chances to turn people off.
Its not always the result of a big argument or conflict. Turn-off can be the cumulative result of, subtle, one-word put-downs (“whatever” and “obviously” come to mind), or interrupting and cutting off others.
The effect is to verbally slam the door on people who quickly back off from, or avoid you. The consequent feelings of rejection and insecurity increase fear and accelerate the cycle through which what is expressed constantly contradicts what is desired: that is, connection, acknowledgment, appreciation and understanding.
When mindfulness is neglected in personal and professional conversations and interactions, social equity can quickly slide into a negative balance state. The overdraft, and the unconscious communication habit, can be cured.
There’s a lot of emphasis placed on increasing social IQ in order to better pick up on the subtle cues people exhibit when they negatively respond to you. These are good intuitive skills to learn, but paradoxically, the negative response is often exactly the thing that’s unconsciously desired.
There’s a hidden payoff when words result in the other person feeling threatened, unfairly accused, rejected, discounted, marginalized or drained. The jolt of satisfaction gotten from lashing out or sniping is powerful, and feeds the ego’s need to be right, and superior. But it doesn’t last. What lasts, is Klesha, described in Sanskrit as trap of suffering that can be eradicated only through awareness.
Conscious communication results from practicing a different response in challenging situations. This is done by noticing how the mind races to assumptions and judgments, and how strong negative feelings follow those thoughts. Stopping the mind, and giving the fearful or angry emotion some space, can be done in a matter of seconds. The technique’s effectiveness is increased with slow deep breathing.
Gradually, a shift occurs in which you realize that what you thought you so desperately needed from others, was within your power to give yourself, all along. Interactions and conversations will then initiate from a point of power, not need, and a place of giving, not getting.
Making this shift means fully living up to, and modeling, communication and service leadership.
The value of You!
November 24, 2008 by Mary Wynne-Wynter · Leave a Comment
RedShift: The New ROI-Of You
If everything you read or hear about money and finance contradicts your present experience, what you want and where you’re going, why look or listen? Think about it: do you want the so-called “experts” to determine your worth?
You may protest, saying you have $100 in the bank and owe $20,000, so you know you’re toast. Really? By what criteria? Most of the financial valuation criteria was designed for a world economy that bears little resemblance to the present, and maybe none to the near future.
So perhaps:
You’ve heavily invested in your physical well-being that will likely prolong your life for 20 years. Is that not a high-yield investment?
You’ve created a global micro-branded business that is not generating much revenue. What about the many intangible assets that can be amortized? How much? How long?
You’re beginning your encore career and are concerned with making yourself and the world better. How do you value your present and future impact? On how many lives? For how many generations even after you’re gone?
You’re sticking out, for 8 more years, a job you despise to meet your financial goals. How do you value what you really owe for that 8 years, or beyond?
The probable scenarios are countless. What does yours look like?
Remove your attention from the 100% negative financial reporting and boldly claim and create the value of you. Its not a fantasy. Its creative authority. Perhaps your -$19,900 negative worth is actually +$4 million. Which will you intend?.
Social Networks Part 4: Quantitative ROI
October 6, 2008 by Mary Wynne-Wynter · Leave a Comment
RedShift Social Media-Network Model for Business
Businesses across all industries are paying more attention to social networks which are predicted to explode worldwide. Although clearly there’s tremendous opportunity and potential it can be overwhelming to grasp the rapid disruption happening and the voluminous information getting pushed out.
Decision makers need help discerning what’s valuable from what’s hype and in taking a direction that makes sense for them. My goal is to help them do that with a unique 4-stage map that is more strategy than tactics and more visual than wordy.
My posts on stages 1-3 are:
- Social Networks Part 1: Community Segmentation
- Social Networks Part 2: Integration
- Social Networks Part 3: Qualitative ROI
The purpose integral to my model is that businesses of all size increase their natural natural influence by using social networks to expand their social capital, brand awareness and sense response skills and abilities.
The quantifiable return in my model is the sum of actionable metrics that follow the qualitative experiential learning of the earlier phase. Its nearly impossible to assign a dollar figure to every social media action. Its more reasonable to present ROI as a story of the benefits of your social media initiative. What’s most important in the very organic world of social networks, is patiently directing the movement, or progression from one stage to the next and not losing commitment to authentic community relationship-building in the quest for ROI.
I developed this model to support a practical approach to social media with recommendations including:
- Determine if and how social networks can help you grow your business and/or improve profitability.
- Accept the disruption resulting from a shift from seller to buyer power.
- Involve people in the decision making process who will challenge assumptions and habitual responses to change and disruption.
- Understand that it will take two years to measure returns on integrating social networks, whether external, internal (behind the firewall), or both.
- Model natural and authentic communications both offline and online and give incentives for participation.
- Don’t wait, over-plan, over-control, micro-manage or over-analyze. Adopt a test and learn approach to social networks.
- Be open-minded and creative about results and metrics you choose to track, knowing that you could get an unexpected equivalent result, or something even better.
- If the above don’t convince you, consider the cost to your business of doing nothing.
Social Networks Part 3: Qualitative ROI
October 2, 2008 by Mary Wynne-Wynter · Leave a Comment
Return on Natural Influence - RO(n)L
In previous posts I’ve talked about Social Networks: The Pre-requisites, a model for Social Network Community Segmentation, and also Integrating Social Media and Networks (using RedShift as a case study).
Clients, of course, want to understand the ROI, in quantitative metrics, of their investment in social media and networks. That’s understandably important to them.
But its helpful to first understand ROI from a qualitative perspective to ensure that there’s a success path that makes sense and that can be simply and effectively communicated to gain support and participation. If you can’t do that, you could go the wrong way and reach a dead end when you try to quantify the return on your social network investments.
Its important to understand that the link between your investment and the quantifiable return is “indirect”. You need a map to get from one to another.
Three major roads on the RO(n)I map are:
- Social Capital: shared information, support and strengthened ties that facilitate business actions and inter-actions.
- Brand Awareness: the cumulative trust-building effect of proving the brand promise, demonstrating the brand message and building the personal/business reputation.
- Sense Response: unique individual and collective skills and abilities that result from practicing a new way of listening and interacting so that you respond to change before it happens and unmet needs before they’re expressed.
The map may have different signs and paths, depending on your specific business and industry. But having one is critical to avoid getting lost in a failed social network initiative.
Social Networks Part 2: Integration
October 1, 2008 by Mary Wynne-Wynter · Leave a Comment
Social media integration for solo professionals
I don’t believe in over planning an entre’ into social media and networks. In fact I encourage clients to jump right in and experiment. But even with an experiential approach, I recommend integrating social media and networks by focusing on the value your business provides.
For example, I offer a menu of consulting, coaching and creative programs from which clients can choose. Yet each program is designed and developed to deliver the benefit of natural influence which can show up in many positive ways.
So as I merged social media and networks into the RedShift business and marketing models, I honored my Web 2.0 holon strategy, which means that my unique core value and message stayed central to my relationship and community building social network investment. Even when I’m micro-blogging about a topic that’s seemingly trivial or personal or light-hearted, I’m authentically coming from “that place” and as “that person”.
Integral means: what’s good for my clients is also good for me. After several months of social media experimentation, three specific benefits emerged:
- Social Capital
- Brand Awareness
- Sense Response
I’ll go more deeply into these benefits in my next post: Social media and networks: RO(n)I – Return on Natural Influence
Social Networks Part 1: Community Segmentation
September 19, 2008 by Mary Wynne-Wynter · Leave a Comment
I developed a knowledge zone framework for providing qualitative research products to high growth technology and media companies. It was a valuable approach because it helped clients identify change before it happened. The content they got helped them respond to sudden shifts and threats as well as to imagine future scenarios.
RedShift: Social Network Community Segmentation
I’m building upon that framework to help businesses interested in how they’ll integrate social networks into their existing business and marketing strategies and initiatives. These firms are also trying to understand exactly how they will create natural influence with their social network communities through conversation, dialog and collaboration.
In the past it was clear-cut:
- Get an offer in front of buyers who know what they want and who are ready to buy.
- Push special offers to buyers who are unsure.
- Push ads on everyone else, measure response rates, refine.
The temptation of course is to carry over some form of that old approach to social networking. But that will not only fail, it will alienate the community, which can include internal customers (employees) as well as channel partners. As markets move to absolute buyer power, sellers must be attuned to what underlies “latent” need or desire and find ways to communicate and “meet” these different community segments where they are.
Natural influence isn’t selling or advertising. Its exchanging yourself (the seller) with community members at different stages of knowledge, need and desire. Its subtle, indirect and 100% honest and authentic. Since it requires a shift in mindset, an online communication learning curve, and possibly new business models and back-end systems, many will find the change too daunting. If that’s the case, think about the opportunity cost of doing nothing and experiment on a small scale. But do so with commitment and immediacy.
Social Networks: The Pre-requisites
September 18, 2008 by Mary Wynne-Wynter · Leave a Comment
Businesses of all sizes and industries, from solo firms to large corporations, are becoming increasingly interested in using social networks, both internally and externally, to build collaborative and conversational communities.
When I talk to owners, managers and executives about their approach and expectations, I often hear answers that combine elements of Web site initiatives and marketing campaigns. But social networks are about sharing and relationship building. A traditional approach will likely fail.
What I usually don’t hear is a deep understanding of why social networks make sense for them and how social networks are related to shifts in control of markets, knowledge, media and technology. Unlike pre-Web 2.0 online marketing, branding, communications and e-commerce, social networks initiatives bear little resemblance to traditional business and marketing models. Although its good to carefully and consciously experiment, a serious social network program requires that deep understanding as well as integrating a clear purpose and message in all content and communications.
I like the holon as a metaphor for an integral social network strategy.
Social Media Integral Strategy
A holon (Greek: holos, “whole”) is something that is simultaneously a whole and a part. The word was coined by Arthur Koestler in his book The Ghost in the Machine (1967, p. 48). Wikipedia
Whatever the planning process, a visual will ensure that strategy and execution is anchored to the underlying understanding and purpose. Simple questions should be asked at the outset and periodically, for example:
- Is this good for me?
- ….for us?
- ….for the community?
- ….for a greater good?
Once the purpose is clear, a road-map for short-term experiential learning, and long-term actionable metrics can be developed to direct your social networks to go the right way.
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The RedShift Web Site Pages and the corresponding Blog: Creating Natural Influence, do not enable comments. I'm more comfortable getting feedback on social sites than here, where the work is so close to who I am, where I've been and where I'm going. If you have a comment or question, or would like to suggest a topic for an upcoming blog article, please contact me. Thank you.
