We’re made up of more space (dark energy and dark matter) than visible form and matter, but we spend most of our lives totally identified with the latter. Its one thing to think about the concept of spaciousness but yet another to experience it, for even a short period of time. Anyway, why would we want to and how do we do that?

We want to because we now know that the physical and conceptual structures that we’re identified with are unstable and will be replaced with new ones that are yet to be created. We want to be part of that. But fear and worry about that instability, and how it will affect our lives and businesses, lead to more attachment and rigidity that then shows up in how we respond to change: protection, judgment, guilt, resentment, complaining, blame, etc.

So instead of a desired growth direction we get stuck on the survival path. Life and business experience becomes relentless reactivity to an endless series of crises and lack . We know that the way towards new and better experience is through creativity and innovation, but forget that creativity comes through us. Its not something we can reach out and attain. Rather, we have to make space for it and knock down the walls that block it.

Making space for creativity in challenging times requires vigilance over individual and collective thought and action. Space is created by ceasing thinking and constant doing, and by softening the physical and conceptual boundaries constructed in attempt to keep out everything not wanted, like vulnerability. It can be as simple as taking deep breaths and setting time aside for short periods of stillness. It can also be more challenging and require a lot of courage, putting oneself on the line without a safety net for one’s convictions, so to speak.

The challenges we’re dealing with now are opportunities for dropping resistance and defenses to receive the wave of creative energy that is always available. It comes through us when we let it. It takes faith. The biblical metaphor for our self-constructed creativity barrier is the Wall of Jericho. When we blast ours down, we’re then freed to enter our Promise Land. That’s the metaphor for the place and point of power from where we can expand our natural influence, and contribute the best of who we are to what is yet to be created.

RedShift:12-Month Social Media Experience

I realized that its been exactly 12 months since I decided to get involved with social media. I’d already been blogging for a number years, but prior social media experiments were disappointing. Its good that I gave it another chance.

There’s so much out there about how to use social media for professional and business benefit. It can be daunting to find the right information that you can relate to if you’re a small business or professional service provider just getting started. That’s why I wanted to present my experience as a story and a picture. I didn’t follow a plan; I just dove in.

The experiential, test and learn approach worked great for me and it was right that I waited until the social networking applications allowed users full control. If I made a mistake, or changed my mind, it was easy to edit or delete. I needed that.

I didn’t have a plan beyond wanting to connect with people and bring my content to a higher level, and I think that was a good thing. I developed my own social media models and tools as I learned and gained experience. The more I learned, on my own and from others that I connected with, the more clear I got about where I was going with social media and how it integrated with my my business. It was an iterative, not linear, progression. That’s typical for me, but that’s me. Success in social medial looks and feels different for everyone and there’s nothing wrong with figuring out what’s most valuable to you as you work with it.

My only strong recommendation is to not get bogged down in a lot of advance research or planning, or wanting to be like others. That’s because of the sheer volume of information out there and the huge numbers of people involved. Just start. You’ll figure it out as you go along.

I think that iterative processes and learning are better expressed in visuals and I’m hoping readers will relate to some of my activities and milestones in the diagram and hopefully can imagine their own. I’ve tried to illustrate how my social media experience for a small professional service firm is an ongoing, fluid work in process.

I’m pleased that I’ve built a good foundation and platform for growth, have new relationships with excellent people, and have expanded my personal and professional influence. The biggest return at this point is the content I’ve developed and integrated through repeatedly expressing my ideas, insights, beliefs and observations for my small, high quality and growing community.

The only cost was my time and its been well spent. In fact, after only 12 months, my social media experiment has morphed into my most important small business system. Its become the cornerstone of my intellectual and social capital development and hopefully, in the near future, a driver of increased awareness of my brand by people who need what I offer.

For small businesses and professional service providers in the connected and conceptual world, social media can definitely add to the Value of You!.