No Research Is No Excuse
November 8, 2009 by Mary Wynne-Wynter · Comments Off
I recently participated in a study in at Harvard. It was about emotion, cognition and aging. I wasn’t particularly impressed with the experiment and the methodology but found the follow-up interview valuable in that it validated my own work. The interviewer was not only surprised about my grasp of concepts like emotional and cognitive embodiment, but that I’d integrated them in my methodologies and blog and had conceived them through my personal and professional experience and development as well as my auto-didactic learning and training.
One of the criticisms creative professional service providers get is about the supposed difficulties of being in the same space as those who have the hard research to back up their theories.
So here’s the thing.
- If your ideas, solutions and content are unique, forward-thinking and deep, then there’s a high probability that there’s a lot of current research available in the public domain to validate them. So use it.
- If the research in any way contradicts your fabulous ideas, solutions and content, well there’s a great point of differentiation and positioning for you.
- If the research is non-existent or in a nascent stage, and you think its important to moving your work forward, then you can apply for a grant.
Discernment – Its An Honor
October 18, 2009 by Mary Wynne-Wynter · Comments Off
Discernment: The “D” in DRIVE
One of the 5 requisites of the RedShift DRIVE Self-Awareness and Change Leadership Model, and key to shifting identity in the meta-cognitive dimension, is Discernment.
Question Knowledge
Our default response is to form opinions and make personal, professional and business decisions based upon what we know: what’s worked or failed in the past, what we’ve read, heard, learned and been advised about by experts. What’s still often ignored is a sense response to subtle yet profound shifts and getting at “what we don’t know we don’t know” or “what we know but don’t know we know”.
I recently observed an example in a growing company in crisis due to lack of available financing in the current credit crunch. The management team’s opinion was that securing venture financing was the only way to survive. The founder/CEO wanted to hang on and self-fund in spite of looming insolvency rather than give up control and ownership. Months of endless meetings, opinions and arguments led to deadlock because there was no framework for knowledge awareness. Both sides were totally convinced of and attached to the rightness of their respective knowledge so could not brainstorm any breakthrough short-term, or transformational long-term, ideas.
These kinds of scenarios are played out every day as individuals and organizations try to figure out “where do we, or I, go from here?” The answer doesn’t seem to be more knowledge and advice, but rather a facilitated process to uncover the logic and truth driving every opinion and to examine if those beliefs hold true or need to be changed or replaced. The prerequisite for questioning knowledge is the agreement to suspend judgment and will. Those who refuse to learn and practice these skills will become increasing ineffective in the decision making, problem solving and innovation process.
Trust Intuition
Here’s a new way to think about lead generation: make yourself a funnel for your intuitive leads, pay attention and act on them without hesitation. As metaphysician Florence Scovel Shinn taught “Intuition is a spiritual faculty and does not explain, but simply points the way.” To better discern among myriad choices, change responses and scenarios why not just ask for leads from a higher intelligence that’s always available and take it from there?
Honor Creative Power
Although we emphasize it more, we still tend to think about creative in terms of talent and visible output where team stars rise to the top and good managers find, cultivate and retain the stars for competitive advantage. That’s how organizations and teams succeed. But is it the only way to discern success?
I was recently part of a team of 8 women who got together to row in the Head of the Charles in a very competitive event. We had less than a month to organize and practice a few times but it quickly became apparent that there was a special dynamic among us. It was about more than appreciation for each others’ experience, talent, commitment and training. There was no “rah rah” about what we could achieve and there was no resentment about problems that came up or a result that was disappointing. It was bigger than any of that. It was about honoring our power to create an experience that served our greater selves. It seemed to arise naturally out of appreciation and gratitude for each other, the sport, the river, the rowing community and beyond.
Discernment is about what to yes to and what to say no. These decisions are shaped by our expectations about the (usually quantifiable) results we want from ourselves or our team. Self-aware teams will achieve so much more through honoring their creative power and achieving the possibly immeasurable result of natural influence.
Morphing Concepts
July 16, 2009 by Mary Wynne-Wynter · Comments Off
Concepts emerge, divide, converge and morph. SEO is a good example. At one point there were two distinct camps: the search engine optimization folks and the organic optimization folks. But now the distinction is blurred. Highly technically focused search engine businesses now evangelize organic content.
Content-marketing is another example. The convergence was faster. The concept was based on: make the content interesting, relevant, compelling, appealing and valuable to the reader, and people will find it, share it and want more from the producer. The cream will rise to the top. But now, companies are tightly connecting content with SEO tools, techniques and technologies. Tailor the content to what they know people search for, and sell the system to drive traffic.
Who knows what’s good or bad, right or wrong, or which way to go?
This makes life interesting for professional service firms. How do you differentiate and position your services when the needs, problems, solutions and competitors are shifting and morphing?
Think of it as the ultimate opportunity to be unique.
For example: I became aware at one point that people need help with “what they don’t know they don’t know” and really had a passion for that space. So over time, I developed a model based on that realization that’s helped guide my strategic and creative decisions and that’s resulted in solutions that clients value.
I suggest getting very clear on what’s always been important to you, what you stand for, what you have passion for, and what you’re enthusiastic about. Build your frameworks around those. Who knows, someday the next big concept could be yours.
Is Critical Reasoning Dead?
May 22, 2009 by Mary Wynne-Wynter · Comments Off
I’m not surprised that the most inspiring essay I’ve read in years is written by a motorcycle repairman, who also happens to be a great writer and who has a Ph.D. in political philosophy. His essay contrasts the levels of critical reasoning, intuition, judgment, experience and metacognition in both the bike shop and in the think tank. The former wins hands down.
Although I’ve never been a mechanic I did work for a decade in the machine-tool industry, both as corporate controller and entrepreneur/start-up partner. But the industry was in decline so I got an MBA and a year later started my career as a knowledge professional, specifically a Web 1.0 strategy consultant. It didn’t take long for my elation to turn to disillusion.
I remember a conversation I’d had with one of our solution architects, which in Web 1.0 meant he could write a paragraph and include a diagram. I showed him a brochure from my former company that I’d co-founded, highlighting one of our portable, lathe-mounted superfinishing machines that we designed and manufactured. He smirked and remarked “boy, you’ve come a long way”. The web consulting company merged several times and was eventually absorbed by a larger Web 1.0 company which then went away several years later. I think my co-worker ended up in financial services. After a another short interactive strategy consulting position I became self-employed. The machine-tool company I’d co-founded was under-capitalized and it folded. I lost touch with my former partners but occasionally drive through the industrial park where we were once located.
Its been 10 years but reading the essay reminded me exactly how I felt when the people who made concepts disparaged the people who made capital equipment. I’m grateful that I still have the traces of grease and oil in my blood to be able to appreciate one of the writer’s examples of the kinds of crises that industrial workers and mechanical engineers experienced on an daily basis.
I once accidentally dropped a feeler gauge down into the crankcase of a Kawasaki Ninja that was practically brand new, while performing its first scheduled valve adjustment. I escaped a complete tear-down of the motor only through an operation that involved the use of a stethoscope, another pair of trusted hands and the sort of concentration we associate with a bomb squad. When finally I laid my fingers on that feeler gauge, I felt as if I had cheated death. I don’t remember ever feeling so alive as in the hours that followed.
But what I most identified with in this essay, is author’s description of the “feel” of the knowledge work jobs he’d had and how most everything about management and process contradicted anyone’s ability to produce great, creative work in order to churn out banal, yet profit-maximizing, output. Perhaps I’m over-idealizing my former life, but I don’t remember that kind of creativity stultification in my machine-tool days. But I still cringe to remember how as Web 1.0 consolidated, management continually tightened the throttle on critical reasoning and creative ideas that didn’t fit with their formula. They hated it and I couldn’t live without it. So, like the writer, I got out, not by opening a motorcycle repair shop but by starting my own solo professional service firm. I’d had enough of a taste of “process management” as a Web 1.0 knowledge worker to realize that if I wanted to create and produce at and beyond the level of which I knew I was capable, I’d have to do it as an independent.
Yet like him, I can imagine the possibilities of a more entrepreneurial, post-crisis economy and some resurgence of industry, the trades and the artisans. And I have faith that there’s even a chance for new and better knowledge work as hierarchies flatten and social business models and technologies replace conformity, formula, centralization and control with collaboration, networks, sharing, ideas and critical reasoning. He eloquently describes how our quality of life depends on it.
Our peripheral vision is perhaps recovering, allowing us to consider the full range of lives worth choosing. For anyone who feels ill suited by disposition to spend his days sitting in an office, the question of what a good job looks like is now wide open.
Space
May 20, 2009 by Mary Wynne-Wynter · Comments Off

We’re made up of more space (dark energy and dark matter) than visible form and matter, but we spend most of our lives totally identified with the latter. Its one thing to think about the concept of spaciousness but yet another to experience it, for even a short period of time. Anyway, why would we want to and how do we do that?
We want to because we now know that the physical and conceptual structures that we’re identified with are unstable and will be replaced with new ones that are yet to be created. We want to be part of that. But fear and worry about that instability, and how it will affect our lives and businesses, lead to more attachment and rigidity that then shows up in how we respond to change: protection, judgment, guilt, resentment, complaining, blame, etc.
So instead of a desired growth direction we get stuck on the survival path. Life and business experience becomes relentless reactivity to an endless series of crises and lack . We know that the way towards new and better experience is through creativity and innovation, but forget that creativity comes through us. Its not something we can reach out and attain. Rather, we have to make space for it and knock down the walls that block it.
Making space for creativity in challenging times requires vigilance over individual and collective thought and action. Space is created by ceasing thinking and constant doing, and by softening the physical and conceptual boundaries constructed in attempt to keep out everything not wanted, like vulnerability. It can be as simple as taking deep breaths and setting time aside for short periods of stillness. It can also be more challenging and require a lot of courage, putting oneself on the line without a safety net for one’s convictions, so to speak.
The challenges we’re dealing with now are opportunities for dropping resistance and defenses to receive the wave of creative energy that is always available. It comes through us when we let it. It takes faith. The biblical metaphor for our self-constructed creativity barrier is the Wall of Jericho. When we blast ours down, we’re then freed to enter our Promise Land. That’s the metaphor for the place and point of power from where we can expand our natural influence, and contribute the best of who we are to what is yet to be created.
Why You Need a Knowledge Sharing System
May 2, 2009 by Mary Wynne-Wynter · Comments Off
At least once a week when I refer to a web site or a blog or an influential person or business, the person I’m talking to responds – “great, what’s their name, company and url?”

And once again, I explain that I could never remember that level of detail, but it doesn’t matter because I know how to instantaneously find what I want and need in my personal and solo psf knowledge sharing system.
The response I get to my explanation always surprises me – no response. Nobody ever asks what my system is or how it works or why I consider it a critical asset. I’m surprised because its so apparent to me that its the core of my business and should be for every professional services practitioner.
And its free!
Concept Fatigue
April 11, 2009 by Mary Wynne-Wynter · Comments Off
Isn’t it wonderful to have access to a world of knowledge for our consumption and upon which we can build our businesses, differentiate our brands and better direct our personal lives? Or not.

In fact, when we’re overly driven to add more, to learn more, to understand more, to know more.. we can set ourselves up for the suffering that sneaks up when we’re overly attached to more and more of anything. The excitement of discovering new content, and following new threads and people, wears off and we’re left bewildered about why there’s a sudden shift in our mood to one of tension with mind and body in a knot.
We’re all susceptible to concept fatigue although I believe its easier to see in others.
For example, self-awareness is the cornerstone of my business and personal direction. So I’ve been stoked to recently discover new ideas, insights and perspectives at the intersection of consciousness, neuroscience and cognition. This week alone I added several books and videos. I was on a roll, stuffing my mind non-stop with great new stuff and figuring out how it would fit. My ego loved it. But the resulting dissatisfaction and total energy drain helped me recognize, and hopefully be more mindful about, the paradox of concept attachment in the conceptual world. You get stress, not success.
Antidotes include stopping at the first sign of tightness, breathing, relaxing and reading anything by Pema Chondron.
Being Creative When It Seems Impossible
February 25, 2009 by Mary Wynne-Wynter · Comments Off
As global shifts accelerate, the path of creativity can seem less practical or even unattainable. But whatever response to change is chosen, its more important than ever to be aware that, whatever the circumstance or situation, we’re always creating.
We create every form in our world, moment by moment, experiencing it through our senses and making sense of it with our brain.
One way to increase our awareness of how we create things, out of “no-things” is to read about someone who temporarily lost this ability
Neuroanatomist Jill Bolte Taylor vividly describes, in her fascinating book: My Stroke of Insight, the effects of the stroke she suffered in the left side of her brain, temporarily giving the right side almost complete right of way. Not only does she remember the event, but she describes it from the unique perspective of a scientist/musician/artist/storyteller and recovered stroke victim. Her purpose is not only to improve understanding, treatment and care of brain trauma patients, but also to raise individual awareness of the brain for a greater life experience.
Unfortunately, as the world becomes increasingly conceptual, the left brain (interpreter, controller, ego, analytic, reasoner etc.) can become increasingly dominant. But now we’re seeing the downside to being so attached to our left brain “concepts” which can suddenly shift and we’re unable to conceive new ones to take their place. This, of course, is playing out every day, individually and collectively, in our personal, economic, political and social experience. We’re out of touch with our imagining faculties.
I recent episode of Battlestar Galactica is a great metaphor for the suffering that follows when we forget about our power to create when we yield to the right. You need not be a fan of the show to get the context. Dean Stockwell, who plays the petulant, jealous, controlling Cylon John/Cavil, flips out in a jealous rage against his creator/mother over his resurrection from pure machine to a human form (skin job).
“I saw a star explode and send out the building blocks of the Universe.”
“Other stars, other planets and eventually other life. A supernova! Creation itself!”
“I was there. I wanted to see it and be part of the moment. And you know how I perceived one of the most glorious events in the universe? With these ridiculous gelatinous orbs in my skull! With eyes designed to perceive only a tiny fraction of the EM spectrum. With ears designed only to hear vibrations in the air.”
– Cavil (Dean Stockwell)
Like the above author, the character John/Cavil became aware of what he’d lost. And so must we. Because once we become conscious that we’re creating our experience moment to moment, we then realize that we have the power to create it the way we want it.
My 12-Month Social Media for Solo Professional Service Firm Experience
December 13, 2008 by Mary Wynne-Wynter · Leave a Comment
I realized that its been exactly 12 months since I decided to get involved with social media. I’d already been blogging for a number years, but prior social media experiments were disappointing. Its good that I gave it another chance.
There’s so much out there about how to use social media for professional and business benefit. It can be daunting to find the right information that you can relate to if you’re a small business or professional service provider just getting started. That’s why I wanted to present my experience as a story and a picture. I didn’t follow a plan; I just dove in.
The experiential, test and learn approach worked great for me and it was right that I waited until the social networking applications allowed users full control. If I made a mistake, or changed my mind, it was easy to edit or delete. I needed that.
I didn’t have a plan beyond wanting to connect with people and bring my content to a higher level, and I think that was a good thing. I developed my own social media models and tools as I learned and gained experience. The more I learned, on my own and from others that I connected with, the more clear I got about where I was going with social media and how it integrated with my my business. It was an iterative, not linear, progression. That’s typical for me, but that’s me. Success in social medial looks and feels different for everyone and there’s nothing wrong with figuring out what’s most valuable to you as you work with it.
My only strong recommendation is to not get bogged down in a lot of advance research or planning, or wanting to be like others. That’s because of the sheer volume of information out there and the huge numbers of people involved. Just start. You’ll figure it out as you go along.
I think that iterative processes and learning are better expressed in visuals and I’m hoping readers will relate to some of my activities and milestones in the diagram and hopefully can imagine their own. I’ve tried to illustrate how my social media experience for a small professional service firm is an ongoing, fluid work in process.
I’m pleased that I’ve built a good foundation and platform for growth, have new relationships with excellent people, and have expanded my personal and professional influence. The biggest return at this point is the content I’ve developed and integrated through repeatedly expressing my ideas, insights, beliefs and observations for my small, high quality and growing community.
The only cost was my time and its been well spent. In fact, after only 12 months, my social media experiment has morphed into my most important small business system. Its become the cornerstone of my intellectual and social capital development and hopefully, in the near future, a driver of increased awareness of my brand by people who need what I offer.
For small businesses and professional service providers in the connected and conceptual world, social media can definitely add to the Value of You!.
The value of You!
November 24, 2008 by Mary Wynne-Wynter · Leave a Comment
If everything you read or hear about money and finance contradicts your present experience, what you want and where you’re going, why look or listen? Think about it: do you want the so-called “experts” to determine your worth?
You may protest, saying you have $100 in the bank and owe $20,000, so you know you’re toast. Really? By what criteria? Most of the financial valuation criteria was designed for a world economy that bears little resemblance to the present, and maybe none to the near future.
So perhaps:
You’ve heavily invested in your physical well-being that will likely prolong your life for 20 years. Is that not a high-yield investment?
You’ve created a global micro-branded business that is not generating much revenue. What about the many intangible assets that can be amortized? How much? How long?
You’re beginning your encore career and are concerned with making yourself and the world better. How do you value your present and future impact? On how many lives? For how many generations even after you’re gone?
You’re sticking out, for 8 more years, a job you despise to meet your financial goals. How do you value what you really owe for that 8 years, or beyond?
The probable scenarios are countless. What does yours look like?
Remove your attention from the 100% negative financial reporting and boldly claim and create the value of you. Its not a fantasy. Its creative authority. Perhaps your -$19,900 negative worth is actually +$4 million. Which will you intend?.



