Hedging Life
April 19, 2009 by Mary Wynne-Wynter · Comments Off
The recent results on ongoing genome studies, report that they have far less predictive value than believed, or as one geneticist commented “The information has little or in many cases no clinical relevance.”
So this is my layperson’s oversimplified, reading between the lines interpretation: the genome race is largely based on building complex risk models using shaky data. The industries and businesses that use these models make their revenue and profit by selling products and services that hedge health risks that probably don’t exist because the models are bogus.
For me, as I read this, there’s an eerie sense of similarity to the hubris-driven financial industries that pushed the global economy off a cliff “because we can”. One can imagine a human DNA Ponzi scheme.
Bill Clinton eloquently warns us “Don’t bet against America.” We need to go further. We need to stop betting against nature with our scientific and technological advancements and use these gifts with reverence to advance our civilization.
Many would shoot down reverent capitalism as an oxymoron. I’m not buying it, and neither is nature.
The Right Time to Raise Your Game
April 7, 2009 by Mary Wynne-Wynter · Comments Off
If you’re a solo or creative professional and feel stuck or in a rut, this could be a good time to put your normal business practices and processes aside and focus on your bigger game.
By bigger game I mean an idea or inspiration above and beyond what you usually do and not driven by desires and goals related to earning a living. You play a bigger game to get a different kind of fulfillment, to make a positive difference in the world and to create meaning in your life.
If you have a dormant bigger game, consider why now is the right time to bring it to the world.
- Comfort and security are illusory
- Self-interest only is a zero-sum game
- The connected world provides limitless allies and support
- World recovery is dependent on growth, expansion and rising up to challenges, not protection
- We’re stronger and bolder than we knew we were
I took The Bigger Game workshop 6 years ago and now feels like exactly the right time to bring it to life with structure, content, collaboration and sharing.
My Bigger Game: to increase global youth (tween) self-awareness and leadership skills through entrepreneurship and philanthropy.
Is it the right time to think about yours?
Don’t Get Derailed, Get Intense
February 12, 2009 by Mary Wynne-Wynter · Comments Off
During times of extreme uncertainty and massive shifts, its human nature to have thoughts of panic and self-doubt. These become self-fulfilling only if you believe in them and identify with them.
Solo professionals are often alone and vulnerable to getting lost in thoughts triggered by events that are exploding in frequency. A deal falls through, there’s not enough money, inquiries slow down to a trickle or less, investors pull back, unexpected family needs show up, losses accumulate. And if that’s not enough, millions of other professionals are telling (and selling) other solo’s what they’re doing wrong and what they should be doing.

When you don’t separate who you are from the onslaught of triggered thoughts, you’re at higher risk of getting derailed. A precursor is a sense of urgency to do or chase something different, and its accompanied by a lot of anxiety, tension and doubt - paradoxically, the exact things you’re trying to get away from.
Its not possible to stop all negative thinking, unless you live perhaps in a monastery. But you can refuse to identify with the thoughts and the debilitating emotions that accompany them. You do that by observing them and feeling them for what are: thoughts, not you. And then you refuse to respond to them by unconsciously going off in an unwanted direction and getting derailed.
Resolve to replace urgency and scrambling with intensity. Urgency scatters energy and attention and inhibits poise and readiness to receive. Intensity is focused on intuitively choosing to do one thing at a time with the highest quality.
Nobody can tell you what that “thing to do” is. It could be, for example, producing a creative work, taking a walk, washing the car, helping a client, eating an apple, working on finances, being with other people, looking for a job, playing with kids, doing errands, taking a nap.
What’s important is that you merge with what you do and not with your thoughts about it which make you doubt your choice. Florence Scovel Shin tells us “Let God juggle your affairs”. You don’t need a religious orientation to accept truth in that statement and to feel a sense of relief.
We’re part of something that needs to happen. Although its huge, and beyond our knowledge, control and understanding, with awareness and intensity, we are the conductor and on the right track.
Photo credit:Pewari Naan Photostream
Communications Leadership in Challenging Situations
January 15, 2009 by Mary Wynne-Wynter · Leave a Comment

Times of increased stress and anxiety provide a great staging area for self-aware communication. Although Its increasingly important to nurture relationships, create natural influence and expand social capital, anxiety and stress means more conflicts, misunderstandings and more chances to turn people off.
Its not always the result of a big argument or conflict. Turn-off can be the cumulative result of, subtle, one-word put-downs (”whatever” and “obviously” come to mind), or interrupting and cutting off others.
The effect is to verbally slam the door on people who quickly back off from, or avoid you. The consequent feelings of rejection and insecurity increase fear and accelerate the cycle through which what is expressed constantly contradicts what is desired: that is, connection, acknowledgment, appreciation and understanding.
When mindfulness is neglected in personal and professional conversations and interactions, social equity can quickly slide into a negative balance state. The overdraft, and the unconscious communication habit, can be cured.
There’s a lot of emphasis placed on increasing social IQ in order to better pick up on the subtle cues people exhibit when they negatively respond to you. These are good intuitive skills to learn, but paradoxically, the negative response is often exactly the thing that’s unconsciously desired.
There’s a hidden payoff when words result in the other person feeling threatened, unfairly accused, rejected, discounted, marginalized or drained. The jolt of satisfaction gotten from lashing out or sniping is powerful, and feeds the ego’s need to be right, and superior. But it doesn’t last. What lasts, is Klesha, described in Sanskrit as trap of suffering that can be eradicated only through awareness.
Conscious communication results from practicing a different response in challenging situations. This is done by noticing how the mind races to assumptions and judgments, and how strong negative feelings follow those thoughts. Stopping the mind, and giving the fearful or angry emotion some space, can be done in a matter of seconds. The technique’s effectiveness is increased with slow deep breathing.
Gradually, a shift occurs in which you realize that what you thought you so desperately needed from others, was within your power to give yourself, all along. Interactions and conversations will then initiate from a point of power, not need, and a place of giving, not getting.
Making this shift means fully living up to, and modeling, communication and service leadership.
Alignment Pricing Your Professional Services - Its a Conversation, not a Proposal
December 9, 2008 by Mary Wynne-Wynter · Leave a Comment

I’m playing around with my business right now. Its one of the great things about being an independent and an entrepreneur. You can try things.
This week an impulse to do something innovative with my fees just took hold. Granted, I’m interested in shifts to buyer power and business models like VRM that have sprung forth from that shift. But it just felt really important to take action as long as what I did passed my basic criteria that it be integral, that is:
- good for me and my business
- good for my clients
- good for my community
- some kind of greater good
I just feel so strongly that a lot of people need my help and I want to make it easier for them to get it and for me to give it. Its as simple as that; in fact it always has been but our resistance gets in the way of what’s easy and simple and creative.
Since the dawn of professional services we’ve made setting fees difficult and complex because we’re attached to and identified with a lot of beliefs and assumptions about them and the clients who pay them. I’ve decided to not believe, assume or expect that anymore. As a result of that shift, I’ve published “suggested fees” for my programs and will encourage anyone who has concerns or issues with the fees to converse simply and openly and honestly with me to align our:
- intentions
- readiness
- perceptions of value
- desires
In so many ways, personal, professional and social, we’re starting things over and we’re in it together. That’s why I want aligned partnerships, based on trust and focused on new direction and positive change. So I’ve decided to be that partner and give the fees space. They’ll find their natural level and I’ll have more time to play, dream and innovate.
Social Networks: The Pre-requisites
September 18, 2008 by Mary Wynne-Wynter · Leave a Comment
Businesses of all sizes and industries, from solo firms to large corporations, are becoming increasingly interested in using social networks, both internally and externally, to build collaborative and conversational communities.
When I talk to owners, managers and executives about their approach and expectations, I often hear answers that combine elements of Web site initiatives and marketing campaigns. But social networks are about sharing and relationship building. A traditional approach will likely fail.
What I usually don’t hear is a deep understanding of why social networks make sense for them and how social networks are related to shifts in control of markets, knowledge, media and technology. Unlike pre-Web 2.0 online marketing, branding, communications and e-commerce, social networks initiatives bear little resemblance to traditional business and marketing models. Although its good to carefully and consciously experiment, a serious social network program requires that deep understanding as well as integrating a clear purpose and message in all content and communications.
I like the holon as a metaphor for an integral social network strategy.
A holon (Greek: holos, “whole”) is something that is simultaneously a whole and a part. The word was coined by Arthur Koestler in his book The Ghost in the Machine (1967, p. 48). Wikipedia
Whatever the planning process, a visual will ensure that strategy and execution is anchored to the underlying understanding and purpose. Simple questions should be asked at the outset and periodically, for example:
- Is this good for me?
- ….for us?
- ….for the community?
- ….for a greater good?
Once the purpose is clear, a road-map for short-term experiential learning, and long-term actionable metrics can be developed to direct your social networks to go the right way.
Use visuals to simplify and clarify.
August 26, 2008 by Mary Wynne-Wynter · Leave a Comment
Most of the popular small business advice is tailored to product companies. That’s because service firms are always more challenging to define and differentiate without creating complexity which then leads to confusion. And that confusion will increase as new small and solo professional service firms are founded by generalists, multiple careerists and encore careerists.
The nimble solo psf’s are uniquely able to create services for evolving markets that emerge from disruption, convergence and shifting demographics. Their challenge is to simply and effectively communicate who they are, where they’re going and how they help their clients.
If I can’t easily explain my content, I step back, formulate a question that I think needs to be answered and then convey that answer in some visual format. I give my right brain the right of way so to speak. I know its a highly effective method for gaining “creative clarity” and I use it extensively and successfully in client work.
Here’s a recent example of mine. To improve my ability to more clearly communicate RedShfit’s benefits to my clients and community, the question I asked myself is: How do RedShift programs create natural influence and why is that good?
By creating the graphic, I let my right brain (mostly) give me the answer.
You don’t need high-end graphics skills to do this; a whiteboard sketch is great. I used CmapTools for the natural influence concept map.
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Naturally influence the sales call
August 25, 2008 by Mary Wynne-Wynter · Leave a Comment
If you’re in professional services you’re hearing some version of this when you make a sales call: “All this blogging and social networking and having conversations is too much work, too expensive, giving my expertise away for free and just another passing fad. I need to get good leads because I know I can close the business if I have the leads. So I want you to help me with a business development plan so that I meet my business and life goals and objectives.”
In the past, I’d be immediately mentally rehearsing my exit thinking “they’re clueless, don’t waste your time, there’s nothing here.” I’m now practicing a better response by being be present with, open to and curious about these potential clients. My approach is to meet them where they are and drop any attachment to getting their business. I don’t try to persuade them about anything, its futile. And I avoid getting drawn into long, detailed story and history, its meaningless.
What I commit to is understanding how a business owner responds to change out of old habit and then continually reinforces the counter-directing assumptions by endlessly, willfully and forcefully repeating them. “Push” is the modus operandi. But “push back” is no longer mine. That alone can shift the dynamic of the meeting and create an opening for inquiry, deep listening, re-framing and shared understanding. Whether new business results or not, positive fulfillment, often indirectly, unfailingly corresponds with my choice to be naturally influential, even when the sales call seems hopeless.
I may not get a new client, but I’ll definitely gain a new friend.
Chain reaction of overwhelment
August 18, 2008 by Mary Wynne-Wynter · Leave a Comment
You know how some days you leap out of bed before dawn because you have so much energy and so many ideas? And then, by 10 a.m. you feel lethargic and let-down. You probably overwhelmed yourself. I get it. I’m a generalist which makes me very prone to the condition.
I was so excited at 5 a.m. about what I wanted to produce, that I took a rest day from rowing. Its now 11 a.m. and I have a headache, I feel like I’ve been working hard but have nothing to show for it, and I have to leave in 45 minutes for a meeting. All I can think about is “wake me when its over”. But what is “its”? Well, its just my thinking over which I have total control. In fact, at the end of the day, its really the only “it” that I have control over. But I choose to ignore that today.
So what triggers caused me to unwittingly flip my excitement over to anxiety, its shadow form? I’ll re-trace my morning:
- I read dozens of tweets by people I’ve been following and started to mentally compare myself to them, even though I have little in common with them and care less. I started to think that I’m not doing enough.
- I went on a support forum to review a thread about about a software problem I’d been dealing with but that I’d decided last night I could put aside for now because its fairly trivial. I started looking hard again for the “answer”. I started to think that my new site is not perfect enough.
- I browsed through some feeds and noticed a trend that annoys me: popular coach/consultants marketing their very expensive and exclusive secrets of “how to triple your business” to struggling solo professionals. I got angry, thinking about how I hate pyramid schemes. I started to think that these people are not ethical enough.
Urgency. Perfectionism. Judgment. And the chain reaction was set into motion.
I could feel it happening but chose to not hit the “kill switch”. Sound familiar? This comes up in my work with so many clients, in so many contexts and situations. I often hear people self-describe it as their ADD.
Why is it so hard to stop it in ourselves or to help others caught up in the chain reaction? Well that’s a huge learning that I want to share: its because we protect our hidden beliefs that counter-direct us away from what we want. And there’s hidden payoffs in protecting those beliefs…or, there once was.
That’s it. When the spinning starts, and the anxious feelings kick in, just remind yourself that you’re choosing the thoughts that are creating your reality in that moment. Stress is an indicator. A different thought is yours to choose.
Shiny lures
July 17, 2008 by Mary Wynne-Wynter · Leave a Comment
Before I got into competitive rowing I sport-fished, and think I still hold the IGFA world record for Women Atlantic Bonito on 8 lb. test line. It wasn’t a huge fish but the line was very light and the lure was small, making it a lot more challenging to hook the fish and reel it in without breaking the line. The fish were too smart to grab anything bigger and heavier. Its like that when lures tempt us to go in the wrong direction or trick us into intending and aligning with what we don’t want.
We’re like fish in that we’re not so easily misled when the lures are glaringly obvious, like things, relationships and experiences that are overtly harmful, dangerous, addictive or socially and politically unacceptable. We may deny the risk and take the bait, but we know the danger exists. Its different when the lure is subtle and the line is almost invisible, and when we’re feeling particularly susceptible and vulnerable to external changes and forces, and when the only thing that warns us to swim the other way is the inner voice of intuition.
The lure and line is well camouflaged in so-called “experts”. They’re everywhere..in the media, politics, the workplace and even in our family and social networks. You’re ready to burst forth in creative self-expression but the career experts tell you that 100% mirroring the company, job description and hiring manager is the only possible path to earning a wage. You’re ready to shift into a more independent life infused with meaning and purpose but the life planning experts tell you that holding on to every dollar is imperative to survival and almost all small businesses fail anyway.
There’s simply too much fear noise to tune out. But we can choose in each moment, individually and collectively as a culture, to accept uncertainty, to follow our intuition, and to swim freely, naturally and unhooked in the unstoppable current of evolution.
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