SEO

The Power of Search

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I’m no longer offering an SEO/SEM Program as part of my marketing and consulting services. I’ve made that decision for the following reasons:

  • Increasing Google placement requires standalone 3rd party solutions. My role was to educate and be the intermediary between my client and that 3rd party. I wasn’t comfortable in that role because I don’t have the required level of specialized expertise to predict or promise results.
  • The market is flooded with SEO/SEM solution providers who over promise and under deliver. The effect on clients who could possibly benefit from paid search was confusion and unreasonable expectations. That distracted from and didn’t complement, my core consulting, coaching and creative programs.
  • I continually follow new SEO/SEM trends and technologies and understand the importance of search placement. But unlike my unique consulting, coaching and creative programs, that’s an interest, not a passion.

Content is king. Community is queen. Page rank rules.
Business owners and executives want to know what the return will be on their investment in web and content marketing, social media and community building. This “need to know” frequently leads to an early on focus on stats and tracking as well as investment in keywords and links. This may be the correct approach but it should not be considered the best approach for everyone. For many businesses, quality of content and collaborative dialog are the drivers of value that include degree of participation and attention share. For those businesses, the priorities are creating quality content and being useful in and live in their networks. Their efforts are part of an over-arching content strategy, which sometimes evolves over time and with experimentation.
Navigating SEO | RedShift Consulting and Coaching, Boston MA - mary wynne-wynter, change facilitator
Web site owners often want to jump ahead and optimize their web content without really understanding what that means. Many spend a great deal of time and effort and get poor results. That can happen when heavy reliance on optimization tactics result in a diminished user experience. That’s one example of how certain important measurements and metrics move in a positive and desired direction, and others in a negative and undesired direction. But there’s no one-size fits all answer. The right balance is different for every company.

That said, there are trends that shape the continually expanding and changing domain called Web marketing. One trend is that customers are increasingly searching on Google for products or services. Its a proven fact that those customers, searching for a solution to their need or problem, rarely look beyond the first page of search results. For certain businesses, the right search solution is the singly most important driver of the value of being found on page one. But, as is the case with content optimization, the ability to drive this value depends on many variables in that business’s industry, market and competitive landscape.

What

Redshift SEO Solution: Stand out. Get found.
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  • Proprietary, subscription-based, Google friendly search solution for high customer-value, localized businesses. Contact me for details.
  • Web site review, analysis and recommendations for keywords, content optimization and user experience impact.
  • Keyword asset and architecture development plan.

Why?

Who wouldn’t want to be found?

  • Because Google is giving your customers away if they’re on the front page and not you.
  • The payback on your traditional marketing investments is continually diminishing.
  • You want the best possible search results (i.e. first page) and a solution that will quickly prove that desired result to you.
  • You’re bombarded with aggressive callers and email spam trying to sell you search engine marketing but you understand there’s no easy, “one size fits all” aligned with your specific needs, budget and business objectives.
  • In spite of the above, search marketing is critical to your market and competitive strategy and that will not change.

How

Make the search shift: from expense to profit center

  • Generate inbound (one-way) links
  • Aim links to your text.
  • Stand Out. Be Found

Corresponding RedShift Programs: Marketing, Creative

Questions: Contact Me