Your Day Job

February 17, 2010 by  

The question I get asked most is: “how do I start/grow my business and still make money to pay my bills?”. Unfortunately, its rarely asked in those simple terms. I hear the craziest stuff including cash flow management, leveraging vendors and long-term exit strategies…but that’s another post.

My answer to the question is simple:
1) Ignore everything you read on this topic because everyone’s situation and circumstance are unique.
2) The only thing you must do is refuse to give away your creative authority.

  • You have creative authority in form: your ideas, solutions and content. So get the credit.
  • You have creative authority in action: your autonomy. So self-direct.
  • You have creative authority in intention: your beliefs. So be mindful and aware.

Your refusal must be absolute so be vigilant for doubts or rationalizations.

Your refusal might result in a so-called “day job” wildly different from your business. I’ve done that. It was good.

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