Do You Care About Me?

February 16, 2010 by  

Care Zone Awareness For Personal and Organizational Change | RedShift Consulting and Coaching, Boston MA - mary wynne-wynter, change facilitator I confess. I rarely comment. But since I want to participate more I thought Google Buzz might be a good sharing and discussion platform.

So this is what I’ve observed after a few days experimenting with Buzz: very few tech/business people, often referred to as celebrities, dominate the public discussions. The vast majority of those who follow them race to make comments, agree or disagree, troll, rail against, offend, self-promote, cross-promote, ask for something, spam, praise and sometimes add value. This of course, is nothing new in public discussion groups.

What’s different and dramatic now is the scale…something like 10 million Google Buzz posts the first few days. So I followed a few of the celebrities, and observed how they engaged an almost instantaneous swarm of tens of thousands of followers. My sense: a collective need arises that I can only describe as: “Do You Care About Me?”. And I thought…do they care? How? And what does care even mean?

I can’t think of a better starting point for any brand (including global microbrands) to grow and develop in the Web 2.0 and beyond world, than to ask those questions. This is my first pass at a framework to facilitate that process. I followed a model that I created years ago for knowledge awareness, and its been valuable.

Why do it? Because to care is the natural state and point of power. Its also a state tremendously negatively affected by contradicting and limiting complex belief systems that inhibit growth and development.

“I Care” – is there a better way to change the status quo?

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Filed under: alignment, authenticity, intention, self-awareness, self-expression, social business, social communications, social networks
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