Content IS Action
January 24, 2010 by Mary Wynne-Wynter+
I have strong feelings about that statement after attending awesome WordCamp Boston, #wcbos, yesterday. It inspired me to respond to the many variations of a statement I often hear and see:
“Enough with the content, its action that really matters”.
Content and action aren’t mutually exclusive. Content is directed movement (action) in form: written, audio and video.
I can’t think of any action that doesn’t correspond with content, including:
- communicating – stories
- meeting – recaps
- directing – strategy
- sharing – posts & comments
- teaching – course work
- designing – visuals
- preparing – notes
- helping – feedback
- marketing – web pages
- systematizing & processing – applications
- searching & researching – aggregated information
- presenting – shows
- entertaining – scripts
- playing – toys
I think this is very important for anyone just starting out, or struggling with content creation. Don’t buy into the myth that you’re sacrificing action for content. They’re hand in hand.
Photo credit:
Title: hand in hand
Artist: Lumatic on flickr