Solo PSF Business Models – Pt 1

April 8, 2009 by Mary Wynne-Wynter 

I was recently talking to a friend, a marketing professional, who was leaving her job to go out on her own. When I asked her if she wanted ongoing contract work, specific projects or to design her own program(s), she said it really didn’t matter to her.

That conversation reminded me of a workshop I gave at Babson 4 years ago about Solo Professional Services. I dug up what I considered the key slide, and the one that caused the most confusion. The audience didn’t understand the evaluation criteria: “building assets”.

Going Solo Presentation - Babson:2005 - Mary Wynne-Wynter

Going Solo Presentation - Babson:2005 - Mary Wynne-Wynter

The presentation is somewhat outdated, but I think that confusion about building assets still exists. A model based on branded content ownership and control is not the recommended model for everyone. But as de-jobbing accelerates and independent professional service providers fill the gap, its more important than ever to fully evaluate and understand the short and long-term implications of the model you choose to provide your services.

Related Post: Solo PSF Business Models – Pt 2

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