Claim Your Clients

April 22, 2009 by Mary Wynne-Wynter 

A friend told me she and her partner had been looking at a mirror in Ikea for 6 months. It started at $70 and although it kept getting marked down, they didn’t buy it because they didn’t need it. The other day it was $9.99 so they bought it and put it away for now.
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Several solo business friends commented that if it takes that much discounting to sell a product in this economy, how can professional and creative service providers sell?

Well, there’s always another store discounting their mirrors. But you’re the only one who does what you do and that’s how you (your global microbrand) show up everywhere.

And once a person shows up in your “store”, you have the ability to sense their unmet needs and you have the systems in place to immediately begin sharing with, inspiring and supporting them. When they’re ready to purchase, they’re already your treasured client and the project is already in process. If they don’t buy you still get a return on your natural influence: learning, content and permission assets, social capital.

You’ve shifted your consciousness from being attached to specific results and outcomes to being poised and ready to receive from indirect channels that unexpectedly appear when you’re not waiting and not urgently pushing for them. You’ve released your concerns and worries to a higher power so you can focus on creating and being of service.

I hope these statements hold at least some truth for you. If so, you’re probably unconcerned with discounting to make a sale.

Wormhole image credit: visualparadox.com

Filed under: Creativity, Natural influence, global microbrand, intention, presence, self-awareness, shift, solo psf
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