RedShift Web 2.0
I’ve recently made significant changes (yup – again!) to my web site and blog and it may be of interest to those of you who are starting a new business needing online content or who are thinking of bringing your existing site(s) to another level. I’ll try to explain in the simplest, non-technical language as possible.
I decided 2 weeks ago to migrate to WordPress and to self host my blog. I’d previously used TypePad, a blog service. I was so impressed with its capabilities, that I decided to integrate my web site and my blog, bringing them both together in one WordPress site. Not only is it more professional looking and integrated, but it also provides a greatly enhanced architecture for Web 2.0 trends and search engine optimization. On top of that, its easier to maintain, manage and update, and its cool and fun which I like to be. Its no longer a big deal to add additional functionality (calendars, forums, social networking….you name it) and the capabilities are extensive.
Custom web design and programming is expensive for solo’s and small business and often does not really serve the purpose of building community and relationships. On the other hand, standardized applications, developed specifically for Web 2.0, provide a pre-built structure for doing just that. When business owners don’t have to deal with the mechanics, they can focus on education, collaboration and relationship building – the things that keep people coming back for more. Another huge advantage is that WordPress sites are developed to maximize search engine placement.
Although I’ve resisted doing Web site work for clients in the past, I believe that these great new web tools, combined with my strategy, writing and coaching skills, allow me to offer “my kind” of creative program that provides clients real value for a very reasonable investment. Feel free to contact me if you have any questions!
I still have a few things on my new site to fix or complete. But I’m trying to adhere to a mantra that someone I respect recently posted: “better done than perfect”.
RedShift on Twitter
I’m now on Twitter and send out very short posts – information, ideas, inspiration. If you’d like to check it out, or if you’re interested in following me on Twitter, you can get my little snippets by email or on your cellphone. You may want to experiment with Twitter yourself. Like most Web 2.0, its very simple concept providing a lot of community development potential.