imaginative visuals

April 18, 2007 by  

This Slate article is about the UPS whiteboard-guy ads, which I really like. The writer attributes the appeal to the use of white space, the clever animation that gives the drawing and dry-erasing a speeded-up effect, and the story-telling narrative. I would add to that list.

It demonstrates how simple, low-tech, right brain creativity results in remarkable services. Its a surprise and its unexpected, so it sticks.

The mesmerizing UPS whiteboard ads.:

“The Spot: A man stands in front of a large whiteboard. Using a dry-erase marker, he creates quick, informal sketches that animate the range of shipping services offered by UPS. A sketch of a UPS truck turns into a sketch of a UPS plane; a sketch of a cardboard box turns into a sketch of a laptop computer that can track UPS shipments; and so forth. [more ...]”

(Via Slate Magazine.)

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