Buy Accutane Without Prescription
January 19, 2007 by Mary Wynne-Wynter · Comments Off
Buy Accutane Without Prescription, I've read mostly PR speak in response the the massive data breach, like "we are still investigating" (translate: who can we hang this on), or, platitudes like "check your bank statements". I looked at their web site. Its mostly boilerplate instructions for how to get your credit report and deal with a stolen drivers license, canada, mexico, india. Buy Accutane without prescription, There's a letter from chairman Ben Cammarata. The last paragraph begins with "We deeply regret any difficulties this may cause you."
Mr Cammarata, we know you regret it, buy cheap Accutane no rx, Accutane pics, but are you really sorry. Because you don't sound sorry, Accutane reviews. Accutane results, Identity theft can destroy lives. You need to acknowledge the potential impact.
On another note, will this signal a new kind of brand promise in the age of cybercrime?, effects of Accutane. Accutane interactions, Instead, for example: "Brand Names for Less", order Accutane no prescription, Rx free Accutane, we'll see: "Every purchase encrypted"?
Banks expand warnings on TJX: "Banks yesterday reported more risks for TJX Cos. customers following its loss of credit- and debit-card data, cheap Accutane no rx, Accutane overnight, and questioned whether the Framingham retailer kept too much personal information on file in violation of card rules."
(Via Boston Globe -- Technology stories.)
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Nasonex For Sale
January 19, 2007 by Mary Wynne-Wynter · Comments Off
Art Buchwald's words of wisdom.
Nasonex For Sale, Goodbye, my friends: "SEVERAL of my friends have persuaded me to write this final column, which is something they claim I shouldn't leave without doing."
For some reason my mind keeps turning to food. I know I have not eaten all the éclairs I always wanted, buy Nasonex from mexico. Nasonex mg, In recent months, I have found it hard to go past the Cheesecake Factory without at least having one profiterole and a banana split, Nasonex wiki. No prescription Nasonex online,
I know it's a rather silly thing at this stage of the game to spend so much time on food. But then again, Nasonex trusted pharmacy reviews, Purchase Nasonex for sale, as life went on, there were fewer and fewer things I could eat, Nasonex description. Nasonex samples, I am now punishing myself for having passed up so many good things earlier in the trip.
(Via Boston Globe -- Op-ed columns.)
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I feel defiant
January 19, 2007 by Mary Wynne-Wynter · Comments Off
I have this dream that all producers, manufacturers and consumers adopt the slogan (and live by it): Make Them Fight All of Us! I shouted it out today leaving the gas station (I have a small, fuel efficient Toyota). Damn, it felt so good.[TS] Make Them Fight All of Us: "Thomas L Friedman Op-Ed
My reaction to the president's speech was to recall a line from Bill Maher's book about the war against terrorists: ''Make them fight all of us.'' Mr. President, you want a surge? I'll surge. I'll surge on the condition that you once and for all enlist the entire American people in this war effort, and stop putting it all on the shoulders of 130,000 military families, and now 20,000 more. I'll surge on the condition that you make them fight all of us -- and that means a real energy policy, with a real gasoline tax, that ends our addiction to oil, shrinks the flow of petro-dollars to bad actors and makes America the world's leader in conservation.
(Via NYT > Columnists.)
The antithesis of ‘fit’
January 19, 2007 by Mary Wynne-Wynter · Comments Off
If you're like me, the phrase "you're not a good fit" makes your skin crawl. Here's a brilliant observation by Seth Godin that provides a much better alternative to "fit". Its "surprise".
Juxtaposition matters. And so does surprise.
Most marketing is intentional. In this ad I will advertise this product.
So is most writing. A knitting blog writes about...wait for it... knitting.
Our mind is prepared for what we are about to receive. If it's a sales pitch, we're ready to ignore it. If it's on a familiar blog, we're ready for it to be familiar.
Real memories are created by surprises.
Real change is created by unexpected juxtapositions.
Time magazine used to work (when it worked) because an irrelevant and slightly loopy article about some unusual idea was right between an article on Israel and one on welfare.
And New York City works, when it works, because the zoning is so mixed up. Right in the middle of the meat market district... there's a high end clothing store.
Most marketers, probably you, are busy putting your round pegs in the round holes that have been given to you. What if you did the opposite?
"
(Via Seth's Blog.)
Women trends: living single, paying cash
January 17, 2007 by Mary Wynne-Wynter · Comments Off
What strikes me most about this first story is the change in perceptions and expectations.51% of Women Are Now Living Without Spouse: "For what experts say is probably the first time, more U.S. women are living without a husband than with one."
William H. Frey, a demographer with the Brookings Institution, a research group in Washington, described the shift as “a clear tipping point, reflecting the culmination of post-1960 trends associated with greater independence and more flexible lifestyles for women.”And the non-single, big-spending women sneak more.
“Women buying luxury goods in cash is a fast-growing phenomenon,” said Marshal Cohen, an analyst for NPD Group, a market research firm that conducts 45,000 online interviews about consumer habits each week. Mr. Cohen, who interviews as many as 100 shoppers weekly, said women reported paying with cash to disguise purchases as low as $150 and as much as $10,000. “Their answer to why they’re doing this is always the same,” he said. “Their husbands or boyfriends don’t identify with the need to own such pricey items, and cash shopping affords them independence.”
(Via NYT > Most E-mailed Articles.)
Older workers in demand
January 17, 2007 by Mary Wynne-Wynter · Comments Off
We've been hearing this for years but the "real world" was a different story..until now? This could be the start of a major trend.Some Web Job Sites Put Out ‘Gray Hair Welcome’ Signs: "Job boards catering to the mature worker are emerging on the Internet, and least one new entry is focusing on job seekers who are 40 and over."
(Via NYT > Job Market.)
Is the industry of ideas gaining momentum?
January 10, 2007 by Mary Wynne-Wynter · Comments Off
I wish there was a place like this in Cambridge. Anyone else agree that mornings are best for creativity, ideas, and big transformational shifts?Breakfast Is Late, So Business Is Good: "For the late-rising professions, the networking site of choice is a cafe with a Continental vibe."
Drawn from the self-employed ranks of late-rising professions like fashion, art, publicity and Web publishing, these affluent breakfast clubbers avoid Starbucks as too common, preferring locales where it is not unusual to see black S.U.V.’s and chauffeured BMW’s idling outside..... Habitués say table-hopping and small talk are easier in the morning, in a sunny corner of a clubby cafe. “I talk to people at breakfast that I might never otherwise talk to,” said Steven Shailor, an interior designer seated at the communal table at Cafe Cluny on a Tuesday last month at 11 a.m. “It’s like an unspoken camaraderie. It’s about making the choice of not having to be in an office by 9 a.m. and you’re going to meet other like-minded people — idea people.”
(Via NYT > Fashion and Style.)
Differentiation: be remarkable!
January 8, 2007 by Mary Wynne-Wynter · Comments Off
I'm amazed at how people hate it when I respond to their requests for marketing and strategy help by asking them: "tell me in a few words what is unique and different about you, your product/service or your business." They claim that what I'm asking is not about marketing and not important to them. Maybe this blunt, but honest list will help folks understand that differentiation is critically important and has to come first. Its written for employees but just as valuable for solos and small business.
From this week's Guardian:
1. Understand the urgency of the situation. Half-measures simply won't do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit.
2. Remarkable doesn't mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you're average, and average is for losers.
3. Being noticed is not the same as being remarkable. Running down the street naked will get you noticed, but it won't accomplish much. It's easy to pull off a stunt, but not useful.
4. Extremism in the pursuit of remarkability is no sin. In fact, it's practically a requirement. People in first place, those considered the best in the world, these are the folks that get what they want. Rock stars have groupies because they're stars, not because they're good looking.
5. Remarkability lies in the edges. The biggest, fastest, slowest, richest, easiest, most difficult. It doesn't always matter which edge, more that you're at (or beyond) the edge.
6. Not everyone appreciates your efforts to be remarkable. In fact, most people don't. So what? Most people are ostriches, heads in the sand, unable to help you anyway. Your goal isn't to please everyone. Your goal is to please those that actually speak up, spread the word, buy new things or hire the talented.
7. If it's in a manual, if it's the accepted wisdom, if you can find it in a Dummies book, then guess what? It's boring, not remarkable. Part of what it takes to do something remarkable is to do something first and best. Roger Bannister was remarkable. The next guy, the guy who broke Bannister's record wasn't. He was just faster ... but it doesn't matter.
8. It's not really as frightening as it seems. They keep the masses in line by threatening them (us) with all manner of horrible outcomes if we dare to step out of line. But who loses their jobs at the mass layoffs? Who has trouble finding a new gig? Not the remarkable minority, that's for sure.
9. If you put it on a T-shirt, would people wear it? No use being remarkable at something that people don't care about. Not ALL people, mind you, just a few. A few people insanely focused on what you do is far far better than thousands of people who might be mildly interested, right?
10. What's fashionable soon becomes unfashionable. While you might be remarkable for a time, if you don't reinvest and reinvent, you won't be for long. Instead of resting on your laurels, you must commit to being remarkable again quite soon.
"
(Via Seth's Blog.)
Job, hiring changes and the impending workforce shortage
January 5, 2007 by Mary Wynne-Wynter · Comments Off
You know change is happening when you see opposing points of view about the same topic, within the same week, and in the same publication. My take on this is that asking the right questions is a powerful and rare skill. Here's NY Times example:Google Answer to Filling Jobs Is an Algorithm:
"Google, in typical eccentric fashion, has created an automated way to search for well-rounded candidates."“ Unfortunately, most of the academic research suggests that the factors Google has put the most weight on — grades and interviews — are not an especially reliable way of hiring good people. “Interviews are a terrible predictor of performance,” Mr. Bock said. Mr. Bock said that he wanted the company’s human resources department to bring the iconoclastic style as its Web site developers to the normally routine function of interviewing job candidates. “The level of questioning assumptions is uniquely Googly,” Mr. Bock said. Google is certainly not alone in the search for quantitative ways to find good employees. Employers use a wide range of tests meant to assess skills, intelligence, personality and honesty. And the use of biographical surveys similar to Google’s new system is on the rise.Those Low Grades in College May Haunt Your Job Search
“Companies want the smartest people, and the best indicator for new employees competing in a knowledge-based economy are grades,” said Mr. Taylor, whose company has 33,000 employees worldwide and owns 60 businesses including Ticketmaster, Match.com and the Home Shopping Network. “G.P.A. is the best indicator an individual is likely to succeed,” Mr. Taylor said. “It demonstrates a strong work ethic and smarts.”
Do brands still matter?
January 5, 2007 by Mary Wynne-Wynter · Comments Off
These two articles seem related to me. I think of a quote from a favorite Tom Robbins book that has stuck with me for decades: "the more advertising I see the less I want to buy."Skin Deep: The Cosmetics Restriction Diet:
"Forget $200 beauty creams and medicine cabinets full of products. The best regimen for your face involves three simple steps and nothing more expensive than $30."Where You Least Expect It:
"Fashion doesn’t come just from the runway anymore, if it ever really did. And it doesn’t come from “Project Runway” either. Rather, it seems to happen spontaneously and then spread like some mostly benign contagion, a germ carried in the air and contracted in this store, that magazine, this corner of the city and in ways that fashion bibles rarely bother to note."I've changed my consumer habits in the past 24 months. For example, I wanted to see how many personal care and household products I could replace with these basics: baking soda, white vinegar, baby shampoo, hydrogen peroxide, sea salt, lemons. A lot! and I don't miss a single branded product. I wasn't motivated by cost savings or green consciousness (although both are lesser motivators). It was the desire for simplicity, time savings, and less clutter that prompted me. Its also a kind of brand cord-cutting individualism, independence and satisfaction...Tom Robbins style! I've taken a similar approach (same motivation) to my wardrobe which I'll talk about in another post. Comments?