Increase employee satisfaction: segment, then survey

January 29, 2007 by  

A one-size fits all survey will limit the ability to ask the right questions to the right employees.

Under New Management: Inside the Minds of Your Employees: "Think you know what motivates your superstars? Think again."

WITH all the targeted marketing out there, and the customer satisfaction surveys and opinion polls that companies seem to offer at every turn, you might think that employers could get a handle on which employee benefits are most popular among their workers.

You might think that — but you would be wrong.

For employers who want to head off major defections, the advice often given in “Can This Marriage … ” applies: communication is vital. Surveys can reveal a wealth of information about what benefits workers want most. So can solid analyses of work force demographics: younger employers are more likely to care about benefits like child care subsidies and generous leave policies, while older workers might focus almost solely on health and retirement benefits.

(Via NYT > Job Market.)

Post to Twitter

Filed under: career, Consciousness, going solo
Tagged:
Comments: None