Cities Shop for Free Wi-Fi

June 30, 2006 by  

 

Cities Shop for Free Wi-Fi:
"A busted deal between Sacramento and wireless provider MobilePro shows
how the rise of a new business model — based on ads instead of
subscriptions — is shaking up the municipal Wi-Fi market."

While it costs about $200 to acquire a new subscriber, a free
service attracts more subscribers more quickly. Today, there are about
10,000 consumers using MetroFi’s service in Sunnyvale, and in the
neighboring cities of Santa Clara and Cupertino. Nearly 80% of the
users came on board after the switch to the free model supported by
advertising, the company says.

(Via WSJ.com: Today’s Free Features.)

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