Top 5 presentation strategies

April 18, 2006 by  

If only half the leaders use the top 5 strategies, what do the other 50% use? I'd bet 'pitch/sell on features' and 'relate history' are still putting a lot of audiences to sleep.

Fast Company Now April 18, 2006

Persuasive Presentations

Josh Gordon, author of the new book Presentations That Change Minds has identified 14 core practices used by persuasive speakers in conference and meeting settings. Additional research shows that the top five practices are used by only half of business leaders surveyed. The top five persuasive strategies: Sharing facts: 73.5% Offering a solution: 62.1% Sharing a new idea: 52.8% Telling a story: 51.6% Changing a perception: 50.9%
The remaining practices include humor, creating excitement, audience involvement, building trust, inspiration, building a financial case, creating an emotional appeal, getting competitive, and overcoming hostility.
How many do you try to use when leading a meeting"

(Via .)

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