Blogs ‘essential’ to a good career

April 18, 2006 by Mary Wynne-Wynter 

..and essential for SoLo’s and leaders.

Good Boston Globe article and supports my design of my Get-it-Done! program.

Blogs ‘essential’ to a good career

”It’s the new public relations and it’s the new home
page. Instead of a static home page, you have your blog," he said. It’s
a way to let people know what you are thinking about the field that
interests you.
Employers regularly Google prospective employees to learn more about
them. Blogging gives you a way to control what employers see, because
Google’s system works in such a way that blogs that are heavily
networked with others come up high in Google searches.
And coming up high is good: ”People who are more visible and have a
reputation and stand for something do better than people who are
invisible," says Catherine Kaputa, branding consultant and author of
”Blogging for Business Success."