creative or manipulative?
November 1, 2005 by Mary Wynne-Wynter+
Mike Evangelist had some interesting thoughts about Apple using its home page as a tribute to Rosa Parks. He commends Apple for demonstrating ‘heart’ and it led him to read more about Rosa Parks. Other bloggers have disagreed and think its a manipulative ploy. I doubt that any of the critics are Apple customers. Personally, I think its a great example of how a corporation can align its values with how it perceives its customers’ values. And it does not have to be lofty values. Apple did a similar tribute to George Harrison. This all brought back to mind a favorite Tom Robbins quote that has stuck with me for years:
The more advertising I see the less I want to buy.